Many new, three-row crossovers are targeted at young, growing families, but with so many budding families not having the means to spend $50,000 on a vehicle, it’s hard to say what the target market for the Cadillac XT6 could be.
GM Authority’s sister site Cadillac Society recently got the chance to talk to Cadillac XT6 Marketing Manager Bob Benbow at the media launch for the vehicle, who provided some interesting insight into the target buyer General Motors had in mind.
Benbow recalled a story they heard during a product clinic where a participant described herself as “the CEO of Everything.” By this she meant that she not only ran her own business, but was also in charge of her family, her home, her kids’ sports teams and more. Hence, she jokingly adopted the CEO of Everything title, but it really does say a lot about the kind of buyer this is.
Someone who would give themselves such a title would likely be a married couple with kids, either younger or older, who want a vehicle that provides practicality, adaptability and refinement. They wouldn’t need to have kids, either, but the majority of these types of buyers likely would.
The XT6 would, in theory, helps to meet their needs by providing three rows of seating, plenty of cargo space and up-to-date tech like on-board OnStar 4G LTE Wi Fi, six USB ports and standard Apple CarPlay and Android Auto. Available safety features such as Forward Collision Alert, Rear Cross-Traffic Alert and Lane Keep Assist also give families some peace of mind when out on the road.
“With its host of standard features and two expressions of the signature Cadillac experience, XT6 will offer customers a high level of content with choices for style and driving character,” Cadillac president Steve Carlisle said of the crossover earlier this year.
Order books for the 2020 Cadillac XT6 opened in March. At the time, Cadillac indicated deliveries would commence by mid-to-late 2019.
Source: Cadillac Society