Overall GMC Sierra sales decreased 4 percent to 56,857 units in the second quarter of 2019. Of those, Sierra HD sales fell 3 percent to 13,946 units. The results would be concerning in normal circumstances, given the ongoing market shift towards trucks and SUVs and away from sedans. However, with the all-new 2019 Sierra 1500 model undergoing its launch in the first half of 2019, and the heavy-duty model en route for 2020, the decline is expected.
And now, in what is perhaps an effort to move current-gen models of the heavy duty pickup truck, a new GMC Sierra HD discount reduces the price of select models by 13 percent in August 2019, which can equate to over $9,000 in some cases. It’s worth noting that the offer is more lucrative than the 10 percent discount offer in July.
GMC provides the following example of its 13 percent discount incentive on the 2019 Sierra 2500HD Denali 4WD Crew Cab equipped with the Duramax Plus Package:
- $4,721 price reduction + a purchase allowance of $4,654 = $9,375 total off the MSRP for current GM owners and lessees who finances with GM Financial.
It appears that this specific GMC Sierra HD discount is only available to current GM owners and lessees. Additionally, it appears this discount is only applicable to 2019 Denali 4WD Crew Cab models equipped with the Duramax package.
As such, the GMC Sierra HD discount reduces the price of the model in the example from $72,115 to $62,740.
Meanwhile, the all-new 2020 GMC Sierra HD is currently beginning its launch cadence.
- Must take delivery by September 3rd, 2019.
- See dealer for details.
- Incentive for the United States of America, unless otherwise specified.
- Some customers may not qualify for this offer.
- Offer not available with special finance, lease, and some other offers.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. GM Authority will not be held responsible for any misprints, typos or any other errors.