General Motors seems very much intent on securing rights to the GMC Granite trademark, new activity on the trademark filing shows, as uncovered by GM Authority.
To register GMC Granite as a trademark with the UPSTO, GM has filed not once, not twice and not thrice, but four times – with the most recent filing being in April 2019. And now, on August 6th, 2019, that filing has been published for opposition.
|Word Mark||Filing Date||Serial Number||Status||Goods & Services Category|
|GMC Granite||April 11, 2019||88381152||Live||Motor land vehicles, namely, on-road passenger automobiles|
|GMC Granite||May 26, 2015||86640666||Dead||Motor land vehicles, namely, on-road passenger automobiles|
|GMC Granite||November 17, 2010||85178926||Dead||Motor land vehicles, namely, on-road passenger automobiles|
|GMC Granite||November 9, 2009||77868149||Dead||Motor land passenger vehicles, namely automobiles|
When a trademark is published for opposition, it is published in the USPTO’s Official Gazette, giving any outside parties 30 days from the publication date to either file an opposition to the application or file an extension to oppose the application.
Assuming that the GMC Granite trademark application passes this crucial phase, the next step would be for GM to file a Statement of Use with the USPTO, a document that outlines how the application (in this case, GM) will use the trademark in a real-world product or service. GM can also ask for extensions (a maximum of five, each lasting six months) in submitting a Statement of Use document, if it can not immediately demonstrate a real-world product with the Granite name.
In fact, a trademark application can not be successfully approved/registered without providing the trademark office with a Statement of Use document. It is believed that GM’s previous three applications for GMC Granite were abandoned as a result of The General not being able to provide the document.
The GM Authority Take
Four trademark applications spanning the course of a decade seems like sure-fire proof that General Motors has something tangible planned for the GMC Granite name. The original GMC Granite concept – pictured here – took on the form of subcompact hatchback that debuted in 2010. The show car was similar in size to the Scion xB, albeit in a much more masculine and attractive package.
From what we know, GMC is still contemplating bringing such a vehicle to market, though this time as a crossover, as per the CUV-hungry car-buying public.