General Motors is working on an update to the interiors of its all-new Chevrolet Silverado and GMC Sierra. Sources familiar with the matter told GM Authority that the new Silverado and Sierra pickups will see cabin updates in the near future, for either the 2021 or 2022 model years.
In fact, the Silverado and Sierra interior updates will coincide with a mid-cycle enhancement (MCE), otherwise known as a refresh, update or facelift, that will also deliver various updates to other parts of the trucks, including the exterior. One of those is expected to be the introduction of the much-rumored MultiPro tailgate for the Silverado. The flexible tailgate is currently available exclusively on the Sierra. However, we’ve been told that the focus of the refresh will be primarily on the cabin, particularly as it relates to mid- to high-end trim levels.
It’s worth noting that GM is currently operating on a three-year update cycle, issuing an enhancement to new vehicles three years after their initial introduction. Applying that three year cycle to the new Silverado 1500 and Sierra 1500 on the T1 platform would slot the refresh for after the 2021 model year.
Our sources didn’t mention any updates to the Silverado HD and Sierra HD, which are currently launching as 2020 model year vehicles. However, it stands to reason that those models will see their refreshes a year after their light duty cousins.
Since their launch in the second half of 2018 as 2019 models, the all-new 2019 Chevrolet Silverado and 2019 GMC Sierra half ton trucks have been criticized for having interiors that are too similar to the last-generation models on the K2 platform. Meanwhile, others have praised the interior of the Ram Pickup, also all-new for the 2019 model year, as being more attractive and luxurious than that of the Silverado and Sierra.
GM loyalists have arduously defended the cabins of the new Silverado and Sierra, saying that they are perfectly functional for a pickup truck.
Sales Numbers - Full-Size Mainstream Pickup Trucks - Q2 2019 - USA
|MODEL||Q2 19 / Q2 18||Q2 19||Q2 18||Q2 19 SHARE||Q2 18 SHARE||YTD 19 / YTD 18||YTD 19||YTD 18|
|RAM RAM PICKUP||+38.49%||179,454||129,575||28%||21%||+28.24%||299,480||233,539|
However, this circumstance was to be expected, as GM’s launch strategy for the new trucks involved first producing high-end versions of the trucks, which sell in lower volumes, before beginning production of medium and low-end models that sell in significantly higher quantities. In addition, GM only recently began taking fleet orders for the new Silverado and Sierra, which account for a sizable chunk of overall sales volume.
During the second quarter, Silverado and Sierra gained 3 percentage points in retail market share to command the highest retail market share in the full-size pickup truck space. Despite the strategy working and GM expecting more upside from the Silverado and Sierra still, it surely wouldn’t hurt to eliminate any possible points of contention for buyers not to choose GM’s offerings. In that regard, the interiors should be the top priority.