You don’t need us to tell you that the hype around the 2020 Corvette Stingray in the build-up to the car’s reveal was absolutely massive, but did all those news stories, spy shots and teasers truly help to generate increased interest in the car?
It seems they might have, as Chevrolet had 471,000 people tune into its live stream of the car’s reveal. This is despite the reveal event happening on the West Coast – which meant that most of the country had already gone to bed or were preparing to when the veil was finally pulled from the new mid-engine sports car.
The massive amount of people trying to watch the live stream even bogged it down at certain points – a problem that we’re sure Chevrolet was more than happy to have.
While some Corvette traditionalists were upset to see the car move to a mid-engine layout and ditch its manual transmission, the change appears to have resulted in immediate increased interest in the Corvette nameplate – something the brand needed to help address its notoriously old customer demographic.
GM believes the eighth-generation still looks and feels like a Corvette, anyway, so the majority of those traditional Corvette fans should stick around.
“In terms of comfort and fun, it still looks and feels like a Corvette, but drives better than any vehicle in Corvette history,” GM president Mark Reuss said. “Customers are going to be thrilled with our focus on details and performance across the board.”
People interested in buying or learning about the Corvette also helped drive record traffic numbers to Chevrolet’s website the day after the website reveal. The site experienced five-times its normal traffic load and set an all-time record for Corvette-related traffic as well, more evidence of the nameplate’s rabid fan base.
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Source: Roadshow
Comments
Yep, I was one of them and almost forgot about it. Started getting frustrated by 11:25pm EST even though the commentary leading up to the 11:30pm reveal was interesting with astronauts involved. It, for me, was worth it even though I feel a west coast reveal was BS for EST and bet they would’ve had even more viewers had they done it 1-2 hours earlier, IMHO. I personally love the car and was happy I saw it’s unveil. As a lifelong ‘vette lover, I’ll never forget it, to see Zora Arkus-Duntov’s dream come true, a mid-engined ‘vette!
I watched… but it was too late for the east coast. I want them to hype up the next gen sonic this much ??
I enjoyed watching it . Impressed with the 2020 Corvette . Mid engine performance priced within reach of the working class . American dream that can be realized . God bless America and chevrolet corvette motor division . ⭐⭐????????⭐⭐
They likely had more than that. There is a fairly Corvette heavy YouTube channel I follow and they live streamed it (with their reactions) and it had over 100,000 people watching.
I really enjoy watching events on YouTube because of the chat aspect. It’s fun to see peoples intial reactions as an event is taking place. As long as the stream has decent mods and members things usually stay pretty civil.
As to the time the video was released, it enabled the Euro people to watch it at like 7 am or so and Aussies to watch it at 10am or so.
I was literally across the street within eye sight of the hangers as I am now!
Went home to watch it though? as “Board and Brews” closes at 8:pm and wanted to watch it on a TV and not my phone!