Having filed to trademark the term ZRX in the United States, General Motors has moved to do the same with the Canadian trademark office, GM Authority has discovered.
The Canadian filing was made on August 15th – the same day that GM filed for ZRX in the Unites States. The filing states that the mark will be used in conjunction with “Motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof.”
The GM Authority Take
As we noted upon discovering the ZRX trademark, the filing suggests that General Motors is looking to use the ZRX moniker on a future vehicle, one that fits the description of “sport utility vehicles, trucks, and vans.” In fact, a filing for the sake trademark with a second trademark office lends more credibility to the notion that GM is truly looking to use ZRX as a name for an actual product.
The last time that GM used the ZRX name was in the early 2000s on a variant of the compact GMC Sonoma pickup. The truck was powered by the 4.3L Vortec V6 engine and also featured a sporty appearance package. Power was sent just to the rear wheels through a four-speed automatic gearbox. Less than 500 units of the Sonoma ZRX were built. A Chevy variant was sold as the Chevrolet S-10 Xtreme. In addition, it’s worth noting that the ZRX uses the “ZR” prefix, which is used in various high-performance GM vehicles such as the Corvette ZR1 and Colorado ZR2.
Hence, we must wonder whether GM is finally planning a high-performance variant of the Silverado or Sierra. We recently opined that GM is in dire need of a Ford F-150 Raptor rival. To that end, “Silverado ZRX” or “Sierra ZRX” has a pretty good ring to it. That said, it could very much turn out that the ZRX name will end up gracing an appearance package of an existing GM truck, whether it be the Silverado, Sierra, Colorado or Canyon.
We’ll keep our ears to the ground and will report any updates as we find them. In the meantime, be sure to subscribe to GM Authority for more Silverado news, Chevrolet news and around-the-clock GM news coverage.