GM Adamant About The ‘General Mobility’ Trademark

GM continues to demonstrate intense interest in securing rights to the “General Mobility” trademark, having filed a second time for the term with the USPTO in August.

As uncovered by GM Authority, the Detroit-based automaker initially applied to trademark “General Mobility” in March 2016. It appears that this application will not move forward, since GM has run out of time to provide the trademark office with a Statement of Use document – a critical part of the trademark registration process wherein an applicant demonstrates to the trademark office that it currently has a real-world product or service by the name being applied for.

Since GM does not currently have a product or service called General Mobility, it can not file a Statement of Use document. As such, the second application filed in August gives GM another three years to file a Statement of Use document for the new application, likely allowing the latter one to expire.

It’s also worth noting that GM has so far applied for the General Mobility trademark only in the United States of America. It has yet to do so in any other country.

Details are scarce about what GM has planned for the General Mobility trademark. Earlier this year, GM Authority posited that GM was changing its name to “General Mobility” in an April Fools’ piece. All shenanigans aside, it does seem that The General is truly adamant about securing rights to the General Mobility name; if it weren’t, it would have no reason to file a second application. What’s more, it seems that GM will be looking to use the name in conjunction with some form of mobility service, but we’ll have to wait to find out the exact details.

We’ll keep our ears to the ground about this developing story. In the meantime, be sure to subscribe to GM Authority for GM trademark news around-the-clock GM news coverage.