General Motors has filed to trademark “ZRX” with the United States Patent and Trademark Office, GM Authority has uncovered.
The automaker’s August 15th, 2019 filing is assigned serial number 88579588 and specifies that the mark will be used in conjunction with the following goods and services: “Motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof.”
The GM Authority Take
This filing suggests that General Motors is looking to use the ZRX moniker on a future vehicle, one that fits the description of “sport utility vehicles, trucks, and vans.” The name uses the “ZR” nomenclature of various high-performance GM vehicles, most notably the Corvette ZR1 and Colorado ZR2.
Hence, we’re left wondering whether GM is finally planning a high-performance variant of the Silverado as a rival to the Ford F-150 Raptor. We recently opined that such a vehicle is very much needed, to the point of the waiting game having become overly frustrating for GM fans. To that end, “Silverado ZRX” has a pretty good ring to it, though that’s purely speculation on our part.
Meanwhile, the last time that GM used the ZRX name was in the early 2000s on a variant of the compact GMC Sonoma pickup. The truck was powered by the 4.3L Vortec V6 engine and also featured a sporty appearance package. Power was sent just to the rear wheels through a four-speed automatic gearbox. Less than 500 units of the Sonoma ZRX were built. A Chevy variant was sold as the Chevrolet S-10 Xtreme.
We’ll keep our ears to the ground for more on the GM ZRX trademark filing and will report any updates, so be sure to subscribe to GM Authority for more Silverado news, Chevrolet news and around-the-clock GM news coverage.
Comments
Rally C8 112%
The internet would go nuts over a Safari C8.
haha imagine it!
Praying this is our Raptor fighter!!
I think is better to name the ZR2 equivalent on the Silverado, the Silverado Bison.
ZRX for off road performance sport utility?
GMC had a Sonoma ZRX model in the early 2000s. Basically the GMC equivalent of the S10 Xtreme.
Great memory. Not many of those existed
Please GM actually offer this in both the CHEVY/GMC variants and not leave GMC in the darkness this time (Only giving the Colorado the ZR2 Variant).
YEAH exactly. Stop leaving GMC in the dust. BTW a Silverado ZR2 version is coming for sure. I know a guy who knows a guy. But nothing about a GMC.
keep Sharing this type of content.
Could be something or nothing as General Motors trademarks names because someone may have pitched a vehicle with ZRX as their model name and having the trademark name especially the online fee for trademarking a name is just $69.00.
What off road racing series has solid front axles? ….. Do you equate slow rock crawling to be the “far better” off road use too? Just looking online I don’t see any “far better” solid front axle off road racing series. Seems to me maybe you have your bias a little twisted. IFS is far superior in real world proven off road,