Explaining The Cadillac CT5 Positioning In China
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The Cadillac CT5 has already made its North American debut, with General Motors choosing to show off its new luxury sedan at the 2019 New York International Auto Show in March.
As we reported this week, the Cadillac CT5 is now ready to make its Chinese debut as well, which is scheduled for the 2019 Chengdu Motor Show early next month.
In North America, the Cadillac CT5 is designed to replace both the CTS and ATS, which is why it is slightly larger than a compact luxury sedan like the BMW 3 Series but not quite as big as a true mid-size like the BMW 5 Series.
But in China, the CT5 replaces the China-only ATS-L. The ATS-L is an extended wheelbase version of the regular ATS, which fulfilled the strong demand for compact luxury sedans with long wheelbases in the market. GM is no longer building a long wheelbase compact and will instead rely on the uniquely positioned CT5 to compete with products like the BMW 3 Series L or Mercedes-Benz C-Class L.
If you’re wondering, Chinese customers prefer long wheelbase luxury cars as they prefer to be driven around by a chauffeur rather than drive themselves, making rear seat space paramount.
The new Cadillac CT4 is a subcompact and therefore designed to compete with small products like the BMW 2 Series and Mercedes-Benz CLA. Cadillac has not gone on record to say if the CT4 will be sold in China, although it will hit North American Cadillac dealerships shortly.
The Cadillac CT5 will join the Cadillac XTS and Cadillac CT6 in the American automaker’s Chinese product portfolio following its debut. The XT4, XT5, XT6 and Escalade are also sold in the region.
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Stop saying CT5 will replaces CTS AND ATS.
CT4 replaces ATS. CT4 is a few inches longer than ATS.
I don’t see why CT4 is called a subcompact.
Cover the Vertical Foglight Drl’s and cover the caddy symbol, and I’m sure that the majority of regular people would think this car is a Mazda 6 from the front and the side profile.
The CT4 is definitely not a subcompact but I think in the U.S, luxury brands are rated different than “regular” brands. Here, they rate the Audi A3 as a subcompact even though it’s the same size as the Volkswagen Jetta which is a compact.
I prefer the Euro rating system. The Cadillac CT4 and Audi A3 are C segment vehicles.
Yes, I the design is stolen from Mazda. I see this a little with Chevy Equinox, but I too.
Don’t care/didn’t read the article.
What I would like explained is why Cadillac isn’t making a Coupe of this car “because they don’t sell” when BMW/Merc/Audi all have coupes that seem to sell pretty damn well. Realitively speaking, Cadillacs in general don’t sell well against BMW/Merc/Audi, so why not just build the damn car in lower numbers for those of us with style?????
Same reason they’re not making a Fire Truck version of it.
Folks won’t buy it in significant volumes to make a business case.
Remember…a purchase is a “vote”.