Chevrolet Sponsors Dynamo Moscow Soccer Team
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Chevrolet just announced an extension of its collaboration with the Dynamo Moscow soccer club, the oldest and most prestigious soccer club in Russia, providing a highly visible Chevrolet sponsor program for the Russian market.
“As part of extending the contract, Chevrolet will increase the number of vehicles supplied to the club by providing Camaro muscle cars, Traverse family crossovers and Tahoe brutal SUVs,” reads the official Chevrolet press release, as translated by GM Authority.
Muscle cars, crossovers, and “brutal” SUVs? Now that’s a lineup we can get behind.
Dynamo Moscow Russia athlete João Natailton Ramos dos Santos in front of a Chevrolet Traverse
The extended Chevrolet sponsor deal with the Dynamo Moscow soccer team comes with a number of branding opportunities, including the placement of the Chevy logo on the official Dynamo uniforms for both the professional team and its youth team equivalent. What’s more, the Chevrolet sponsor deal will include branding opportunities in the team’s soccer stadium, while team players and officials will participate in various official Chevrolet events. Finally, Chevrolet tie-ins will be found on the Dynamo team social network accounts and team website.
Chevrolet Camaro
“We have very ambitious plans. And for us it is important that one of the most respected car brands in the world – Chevrolet – will continue to support us in this important period,” said the General Director of FC Dynamo Moscow, Yuri Belkin. “We rely on long-term cooperation, which will bring success to both the football club and Chevrolet Russia.”
Dynamo Moscow Russia athlete Anton Shunin on the hood of a Chevrolet Corvette C7
While it’s cool to see Chevrolet hooking up with a major soccer team, it’s still a bit confusing for us as to why Chevrolet is putting so much effort into the Dynamo Moscow deal. Not that the team doesn’t deserve a major auto brand sponsorship, but rather, Chevrolet’s presence in Russia is pretty limited at the moment.
Chevrolet Camaro
Back in 2015, GM officially withdrew from the mainstream Russian vehicle segments, and the current lineup only includes Camaro, Corvette, Tahoe and Traverse, all of which are outside the budgets of most folks. In fact, with such a limited lineup, we’re scratching our heads as to why GM needs any advertising in Russia at all.
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Chevrolet. USA-1. Soon with even MORE vehicles being made in Mexico and South Korea. Now sponsoring a Russian soccer team. WTF? See Siberia in your Chevrolet.
Your thinking is so backwards I don’t even know where to begin. It’s called a global company for a reason.
If someone likes the product, why wouldn’t they be able to see Siberia in their Chevrolet? Or should GM only sell their product in America and to Americans, in your opinion?
Hey Rob, wake up. It’s 2019, GM is far from a “Global Company”. Present management has been shrinking the company so much it’s barely competitive in the U.S. anymore. Sponsoring a Soccer Team in Moscow is a total waste of money. What for? Maybe the sale of 20 Camaros. Why not sponsor something in the U.S.? Every major sports team here has ties to Toyota. GM doesn’t even sponsor a little team anymore.
Rob, you obviously missed my point. My point was (1), the vehicles that Chevrolet sells to Americans, should be American made. (2) Why are they wasting money sponsoring Russian sports? If I’m so “backwards” why has there been so much push-back against the Mexican made all-new Chevy Blazer??
Your point was poorly stated.
The alleged push-back you describe is not something being done by actual people or potential buyers of the Blazer… but rather by politicians and UAW cronies with an agenda to make a name for themselves. In the real world, there actually isn’t that much actual push-back… it’s just a small yet loud monitory.
Speaking of which, the reason the Blazer is made in Mexico comes back to the principle of capitalism the USA so proudly supports. But hey for some reason, there isn’t any push back against the bananas imported from Mexico by the billions each year… why the Blazer?
Sounds like Russian Collusion.
Maybe Putin likes Camaros!
Because he’s the only one buying them, right?
Maybe the real reason is that Chevrolet products are generally well liked in Russia and GM should capitalize on this by offering even more models there, with local production for the local market so as to avoid the import taxes.
Waste of time and $$$$. Just like when GM sponsored Manchester United.
Very different from the Manchester United deal. You do realize that when GM/Chevrolet sponsored Manchester U, it was pulling Chevrolet out of all of Europe… meaning nobody could buy a Chevrolet in that region to begin with. By comparison, people can and do buy Chevrolet vehicles in Russia – as they are available and desirable by the public. Ultimately, there probably is a solid ROI to be had there, even with this sponsorship and the limited lineup offered in the country.
Chevy is sponsoring the Moscow Soccer team to win points with Trump.
“Half my advertising cost is wasted money, they tell me. I just wish they’d tell me which half.” – Alfred Sloan