Chevrolet Corvette sales totaled 5,788 units during the second quarter of 2019, representing an ever-so-slight increase of 0.05 percent in sales volume over Q2 2018. While the increase itself is not substantial, it does end the decline in deliveries of the Corvette C7, which hasn’t received any major updates since its launch for the 2014 model year. Plus, the recent announcement and upcoming launch of the all-new mid-engine Corvette C8 even had some customers canceling their orders.
Due to this chain of events, Chevy has been attempting to find ways to incentivize current Corvette owners to get behind the wheel of a new Corvette C7 rather than waiting for the C8. So much so, that it is offering a lofty loyalty discount on brand new 2019 Corvettes in August 2019. In recent months, Corvette discount offers topped out at $3,000, but this new Corvette discount can equate to over $9,000 off select models.
The Incentives
Nationwide Corvette discounts and offers on 2019 models for August 2019 are as follows:
- Loyalty discount: $3,000 discount for current Corvette owners + price reduction below MSRP
- Price reduction amount is model-dependent.
- Must be a current owner or lessee of a Chevrolet Corvette for at least 30 days prior to the new vehicle sale and purchase a new Corvette.
Shoppers should note that the $3,000 Corvette discount is only available to current owners of Corvettes, and for the month of August it seems that ownership of any Corvette model qualifies, as opposed to 2005 or newer models which were required in previous Corvette discount offers. The incentive is rather significant, as this is one of the largest discounts ever offered for the nameplate during its lifecycle.
Additionally, the incentive is listed under the Stingray model on Chevy’s website, but is not listed under the Grand Sport, Z06, or ZR1 models. There isn’t a clause restricting the incentive to Stingray models, and the example offer provided by Chevy is for a Z06 model. We previously reached out to various sources at Chevrolet dealers and they have confirmed that the $3,000 Corvette discount applies to any 2019 Corvette, including the Stingray, Stingray Z51, Grand Sport, Z06, and ZR1. As such, it is safe to say that this current Corvette discount applies to all models as well.
For reference, here are the 2018 and 2019 Corvette trim levels and their corresponding starting MSRPs:
2018 Corvette
- Stingray 1LT – $56,590
- Stingray 2LT – $61,045
- Stingray 1LT w/ Z51 – $61,590
- Stingray 2LT w/ Z51 – $66,045
- Stingray 3LT – $66,335
- Stingray 3LT w/ Z51 – $71,335
- Grand Sport 1LT – $66,590
- Grand Sport 2LT – $71,045
- Grand Sport 3LT – $76,335
- Z06 1LZ – $80,590
- Z06 2LZ – $84,155
- Z06 3LZ – $89,535
2019 Corvette
- Stingray 1LT – $56,995
- Stingray 2LT – $61,450
- Stingray 1LT w/ Z51 – $61,995
- Stingray 2LT w/ Z51 – $66,450
- Stingray 3LT – $66,740
- Stingray 3LT w/ Z51 – $71,740
- Grand Sport 1LT – $66,995
- Grand Sport 2LT – $71,450
- Grand Sport 3LT – $76,740
- Z06 1LZ – $81,995
- Z06 2LZ – $85,560
- Z06 3LZ – $90,940
- ZR1 1ZR – $121,995
- ZR1 3ZR – $131,995
When applied to a 2019 Z06 model with an MSRP of $95,020, the $9,404 Corvette discount lowers the starting price to $85,616.
The lofty Corvette discount is a rare occurrence, as Chevrolet seldom offers cash-based discounts on the sports car. It’s rather obvious that the purpose of the offer is to get current Corvette owners who are on the fence about buying a C7 or waiting for the upcoming Corvette C8 to go for the C7. The all-new, mid-engine Corvette (aka the Corvette C8) was revealed on July 18th, and is expected to go on sale by the end of the 2019 calendar year as the 2020 Corvette.
Disclaimers
- Must take delivery by September 3rd, 2019.
- See dealer for details.
- Incentive for the United States of America, unless otherwise specified.
- Some customers may not qualify for this offer.
- Offer not available with special finance, lease, and some other offers.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. GM Authority will not be held responsible for any misprints, typos or any other errors.
About Chevrolet Corvette
The Chevrolet Corvette is a lineup of sports cars sold globally. Slotting above the Chevrolet Camaro as Chevrolet's flagship sports car, the Corvette lineup consists of the "base" Corvette Stingray, mid-level Corvette Grand Sport, Corvette Z06 and range-topping Corvette ZR1.
The 2018 Corvette represents the fifth model year of the seventh-generation (or C7) Corvette. Despite its age, the vehicles remains highly competitive in its segment. For the 2019 model year, the Corvette discontinues the Carbon 65 Edition while gaining the 2019 Corvette ZR1 in Coupe and Convertible forms, along with two new colors - Elkart Lake Blue Metallic and Shadow Gray Metallic.
Chevrolet is working on a next-, eighth-generation Corvette. The model is expected to be mid-, rear-engined, allowing it to push the performance envelope even further that the C7. See more on the rumored mid-engine Corvette. Though it was previously believed that the C7 generation will be discontinued when the mid-engined model is introduced, we now have reason to believe that the model will continue being offered alongside the mid-engined model.
The Corvette is built exclusively at the GM Bowling Green plant in Bowling Green, Kentucky, USA.
Related News & Info
- GM news
- Chevrolet news
- Chevrolet Corvette news
- Corvette C8 news
- Chevrolet news
- Running GM sales results
- Running Chevrolet sales results
- Running Chevrolet Corvette sales results
- Running Chevrolet sales results
- GM forums
- Chevrolet Corvette information
Comments
Chevy is in big trouble because there is little advantage in buying the 2019 Chevrolet C7 Corvette when the upcoming C8 Corvette is such a superior car and is for the same base price as the C7; even worse is the fact that the C8 Corvette may have almost the same performance as a C7 Corvette ZR1 as the only thing that could have given some excitement to the C7 was if Chevrolet decided to use the upgraded LT2 6.2L V8 that makes 495 hp.
The actual transaction price on a 2019 compared to a 2020 is going to be vastly different though. You can get the Supplier Discount on the 2019 and another $3000 if you are a current Vette owner. No dealer is going to do a Supplier or GM Employee discount on the 2020 and there are no rebates.
I forgot to mention that the Supplier Discount is available to everyone on the 2019 Vette this month
They are both national programs. Dealer participation is voluntary though I can see no reason why any dealer would not take a supplier deal on a C7.