Chevrolet Cruze sales decreased in the United States, Canada, Mexico, and Brazil during the second quarter of 2019.
Chevrolet Cruze Sales - Q2 2019 - United States
In the United States, Chevrolet Cruze deliveries totaled 16,166 units in Q2 2019, a decrease of about 57 percent compared to 37,836 units sold in Q2 2018.In the first six months of the year, Cruze sales decreased about 49 percent to 39,477 units.
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| CRUZE | -57.27% | 16,166 | 37,836 | -49.19% | 39,477 | 77,691 |
Chevrolet Cruze Sales - Q2 2019 - Canada
In Canada, Chevrolet Cruze deliveries totaled 3,130 units in Q2 2019, a decrease of about 59 percent compared to 7,547 units sold in Q2 2018.In the first six months of the year, Cruze sales decreased about 63 percent to 5,306 units.
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| CRUZE | -58.53% | 3,130 | 7,547 | -63.28% | 5,306 | 14,448 |
Chevrolet Cruze Sales - Q2 2019 - Mexico
In Mexico, Chevrolet Cruze deliveries totaled 32 units in Q2 2019, a decrease of about 95 percent compared to 598 units sold in Q2 2018.In the first six months of the year, Cruze sales decreased about 76 percent to 245 units.
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| CRUZE | -94.65% | 32 | 598 | -76.46% | 245 | 1,041 |
Chevrolet Cruze Sales - Q2 2019 - Brazil
In Brazil, Chevrolet Cruze deliveries totaled 5,603 units in Q2 2019, a decrease of about 4 percent compared to 5,859 units sold in Q2 2018.In the first six months of the year, Cruze sales decreased about 7 percent to 11,695 units.
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| CRUZE | -4.37% | 5,603 | 5,859 | -6.73% | 11,695 | 12,539 |
Competitive Sales Comparison
Chevrolet Cruze sales continued to decline in the second quarter of 2019, with the compact model range posting the third-largest decline in sales volume in its segment.
The performance puts the discontinued model in seventh place in its competitive set in terms of U.S. sales volume during the quarter, behind the Honda Civic in first, Toyota Corolla in second, Nissan Sentra in third, Hyundai Elantra in fourth, Kia Forte in fifth, and VW Jetta Sedan in sixth. Notably, the top three Japanese contenders accounted for more than 50 percent of the segment’s overall sales volume during the quarter.
Sales Numbers - Compact Mainstream Cars - Q2 2019 - United States
| MODEL | Q2 19 / Q2 18 | Q2 19 | Q2 18 | Q2 19 SHARE | Q2 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| HONDA CIVIC | -3.30% | 90,987 | 94,093 | 24% | 20% | -4.01% | 169,172 | 176,242 |
| TOYOTA COROLLA | -11.22% | 74,260 | 83,642 | 20% | 18% | -5.32% | 152,868 | 161,462 |
| NISSAN SENTRA | -4.61% | 53,106 | 55,674 | 14% | 12% | -4.99% | 109,899 | 115,676 |
| HYUNDAI ELANTRA | -7.23% | 48,859 | 52,664 | 13% | 11% | -14.80% | 84,971 | 99,728 |
| KIA FORTE | -11.84% | 27,039 | 30,669 | 7% | 7% | -11.01% | 48,413 | 54,400 |
| VOLKSWAGEN JETTA SEDAN | +41.05% | 25,884 | 18,351 | 7% | 4% | +48.58% | 48,973 | 32,961 |
| CHEVROLET CRUZE | -57.27% | 16,166 | 37,836 | 4% | 8% | -49.19% | 39,477 | 77,691 |
| SUBARU IMPREZA | -25.52% | 15,909 | 21,360 | 4% | 5% | -21.49% | 29,688 | 37,814 |
| MAZDA MAZDA3 | -17.55% | 13,308 | 16,141 | 4% | 3% | -20.32% | 28,523 | 35,796 |
| VOLKSWAGEN GOLF GTI | -17.38% | 3,357 | 4,063 | 1% | 1% | -24.40% | 6,947 | 9,189 |
| VOLKSWAGEN GOLF SPORTWAGEN | -15.54% | 3,321 | 3,932 | 1% | 1% | -36.09% | 5,123 | 8,016 |
| VOLKSWAGEN GOLF | +1.27% | 2,150 | 2,123 | 1% | 0% | -12.36% | 3,537 | 4,036 |
| FORD FOCUS | -94.68% | 2,131 | 40,055 | 1% | 9% | -83.38% | 12,480 | 75,101 |
| VOLKSWAGEN GOLF R | -30.51% | 1,314 | 1,891 | 0% | 0% | -34.91% | 1,458 | 2,240 |
| FIAT 500L | -54.62% | 231 | 509 | 0% | 0% | -55.86% | 399 | 904 |
| DODGE DART | -97.56% | 2 | 82 | 0% | 0% | -97.01% | 10 | 334 |
| TOTAL | -18.37% | 378,024 | 463,085 | -16.78% | 741,938 | 891,590 |
Even so, the Cruze outsold the remaining segment contenders, including the Subaru Impreza, Mazda3, Volkswagen Golf (which accounted for a combined 10,142 sales), the discontinued Ford Focus, Fiat 500L, and the discontinued Dodge Dart.
The compact mainstream car segment contracted more than 18 percent to 378,024 units in Q2 2019.
The GM Authority Take
The Chevrolet Cruze sales slump is directly attributable to the discontinuation of the model for the North American market, since both the GM Lordstown plant in the U.S. and the GM Ramos Arizpe plant in Mexico ended Cruze production in March.
The discontinuation was caused by GM electing to focus on other models and segments that are more profitable for the automaker. Prior to the discontinuation, Cruze sales were already falling behind those of the competition, primarily as a result of the following reasons:
- An ongoing shift in consumer buying dynamics that favors crossover utility vehicles at the expense of other vehicle types like sedans and hatchbacks.
- Product competitiveness factors, including the fact that the second-generation Cruze was not a particularly standout product in an extremely competitive segment. Specifically, there wasn’t much of a reason to buy the Cruze over similar offerings from well-established and highly-attractive rivals from Japan, Korea, and Germany.
- Various other product-related shortcomings such as not offering all-wheel-drive or a high-performance variant, while also being the only model in its competitive set that cannot be easily equipped with a roof rack. As such, despite being a new product with several features unique to its segment, the Cruze is simply not as competitive as its direct rivals.
- Lack of marketing support for the Cruze on a national and retail level.
Despite its discontinuation in North America, the Cruze will live on in other markets, including China and South America.
About The Numbers
- All percent change figures compared to Chevrolet Cruze Q2 2018 sales
- In the United States, there were 77 selling days in Q2 2019 and 77 selling days in Q2 2018
- Sales by model:
- Chevrolet Cruze sales include Cruze sedan and Cruze hatchback, plus all variants thereof
- Ford Focus sales include Focus sedan and Focus hatchback, plus all variants thereof (see Ford Focus sales)
- Hyundai Elantra sales include Elantra sedan and Elantra GT (hatchback), plus all variants thereof
- Volkswagen:
- Volkswagen Jetta sales include Jetta sedan plus all variants thereof such as Jetta GLI and Jetta Hybrid (see Volkswagen Jetta sales)
- Volkswagen Golf sales include Golf 3-door hatchback and Golf 5-door hatchback (see Volkswagen Golf sales)
- Volkswagen Golf GTI sales include Golf GTI 3-door and Golf GTI 5-door (see Volkswagen Golf GTI sales)
- Volkswagen Golf R sales include Golf R (see Volkswagen Golf R sales)
- Volkswagen Golf SportWagen sales include Golf SportWagen and Golf AllTrack (see Volkswagen Golf SportWagen sales)
- Volkswagen e-Golf sales are not included in the numbers (see Volkswagen e-Golf sales)
- Honda Civic sales include Civic sedan, Civic hatchback, and Civic Coupe, plus all variants thereof
- Toyota Corolla sales include Corolla sedan and Corolla hatchback
- Nissan Sentra sales include Sentra sedan, plus all variants thereof such as Sentra SR
- Subaru Impreza sales include Impreza sedan and Impreza hatchback, plus all variants thereof such as Impreza WRX and Impreza STI
- Kia Forte sales include Forte sedan, Forte hatchback, and Forte coupe (Koup), plus all variants thereof
- Mazda3 sales include Mazda3 sedan and Mazda3 hatchback, plus all variants thereof (see Mazda3 sales)
- Mitsubishi Lancer sales include Lancer sedan, plus variants thereof such as Lancer Evolution sedan
- Fiat 500L sales include 500L (see Fiat 500L sales)
- Dodge Dart sales include Dodge Dart sedan, plus all variants thereof (see Dodge Dart sales)
- GM Q2Â 2019 sales U.S.A.
- Chevrolet Q2 2019 sales U.S.A.
- Cadillac Q2 2019 sales U.S.A.
- Buick Q2 2019 sales U.S.A.
- GMC Q2 2019 sales U.S.A.
- GM Q2Â 2019 sales Canada
- Chevrolet Canada Q2 2019 sales
- Cadillac Canada Q2 2019 sales
- Buick Canada Q2 2019 sales
- GMC Canada Q2 2019 sales
- GM Q2 2019 sales China
- GM Q2Â 2019 sales Mexico:
- GM Q2Â 2019 sales Brazil:
- GM Q2Â 2019 sales South Korea:
Comments
The Cruze is a lame vehicle in its segment. Drove one for a month, and I must say, it’s a disappointment. Has major body roll, severe delay in power, harsh ride quality, and very poor material choice in the interior.
It has 153HP Max…. at 6300RPM.
It has 184-lb/ft of Torque… @ 2,500RPM.
By the time you get the car even there, you have Prius’s and Fiesta’s passing you, and the car is chugging gas. The Previous Engine in the Cruze achieved max torque at 1,850RPM. Even if it was less torque. The curve was much better, and sooner.
The current Cruze is a HUGE disappointment.
I completely disagree. I had both cruzes and 2nd gen was far superior than the 1st Gen. More power, better gas mileage and I had top of the line on both. It also has more room, interior was much more usable and laid out. Material quality was about the same and the honda civic was about the same. I think its biggest issue was the styling outside. I heard many people who like the old style better. But then a few who liked new 2nd gen and that was mainly from foreign car buyers. I think the face lift in 2019 looks even better. But they didn’t give it a chance.
They also made the biggest mistake of not offering a 2 door. I think if they had 2 door RS the sales would have been right with the Civic.
100% agreed. I had a ’13 LT RS and I now have a ’17 LT RS sedan. They are my commuter cars. I work ~20 miles from home and the commute is 90% highway. The ’13 averaged 36MPG over 3 years and the ’17 is averaging 42.5MPG over 2.5 years. For ~$20k, what more could you want? Roomy, sporty, good in the snow, sufficient amenities, etc..
I see at least 5-6 Cruze’s to/from work everyday. GM sold the Hell out of them, but for whatever reason, the “Big Brass” thought they could use a few more mundane CUV’s. Ugh…
Poor choice of interior material? I have a 19 Cruze LS and there’s nothing wrong with the interior. Most new cars use plastic and cloth in the interior. So you’re just bad mouthing to be bad mouthing.
Chevrolet and General Motors never listen to customers as how many people have SCREAMED that the Cruze needed a SS sporty model; but all those suggestions fell on deaf ears and GM already had a perfect engine that would transform the personality of the Chevrolet Cruze and Trax, the engine is the 200 hp LWC 1.6L DOHC-4v 4-cyl turbo that is used by the soon to be discontinued Buick Encore as 200 hp would make the Cruze and Trax a lot of fun on the road.
Interesting .. In a quarter the segment sells 378,024 and 4 top players makes 267,212 of the volume and GM things it needs to quit because they don’t sell enough volumes.
and they think selling 12000 SUVs is a big volume and make a lot profit. I am sure Cruze deserves a better treatment, a better long term strategy and a better product.
Another fun fact is Hyundai and Kia together sells 75,898 where they sells more compacts than Toyota. Segment leader Honda have no fleet sales.
I think GM management needs to rethink they really want to do this job or some other things which they may be good and and give GM to some one capable of being a GM management. Look how much growth Hyundai and Kia made in last 10 years.
Talk about stabbing oneself in the foot. I hope this dont come back to haunt GM, that Cruze platform had potential for a full body redesign without major upgrades other than some strengthening and lightweighting. To cut the argument short, GM ought to be ashamed of themselves.
This has been the modus operandi for GM since the Roger Smith era- something Machete Mary has embraced well.
if silverado sales are slow is it next . lets face it ,it missed the mark too. sorry not happy with GM. think leaving the car market is a mistake
Wow, nobody is looking at the fact is Toyanda spent billions and just in time for the market to shrink. The discontinuing of Cruze/Dart/Foucs should have been increased sales for imports but we see it isn’t, only Jetta and it’s selected buyers have some success.
GM essentially disincentivized dealerships from selling them, and there haven’t been many on the lots. This should be no surprise to anyone, including GM.
Isn’t the 2019 the last model year for the Cavalier/Cobalt/Cruze line anyway? GM is shooting themselves in the foot for ceasing one of their longeat running, best selling cars.
Between this venue and YouTube, many like to verbally assault the Cruze. It’s relentless and unbelievable. I bought a 19 Cruze LS the last day of November 18. While the Cruze was available at a modest amount of dealers in Florida, I had to wait at least 2 months for it to arrive at a dealer in Sarasota County. Unlike the Toyota and Hyundai, the Cruze has a fantastic looking front end, which should be important to every buyer. And as far as options, there’s nothing wrong with what the Cruze has. I also like my 16″ wheels over the 15″. And while the Cruze only has a 4 cylinder, it certainly gets down the road at a pretty good clip. No it’s not a race car, but anyone forgetting it has a turbo for Pete’s sake? Also a paint & body guy I know isn’t convinced that the driver alert options are all they’re cracked up to be. In closing, I’d bet 99.9% of the people who bad mouth the Cruze don’t even own the f-n car. Sayonara.
another model with poor advertisement –no sedans GM will sink more –seems to me when MARY took the control things are on a downward spiral . when the hell is somebody going to read these comments coming from your potential customers
I have a 13 Cruze LS with a MT. The only thing I don’t like is that my driver seat is wearing to where my left side is lower and I don’t sit leaned to one side or the other. It is a phenomenal car other than that. I can get almost 40 mpg on highway trips.