With General Motors killing off many of its passenger vehicles and turning its attention toward crossovers, SUVs and trucks, you wouldn’t be at fault for thinking the future of Cadillac‘s V-Series performance brand is dim.
High-performance passenger vehicles remain a focus at Cadillac, though, with the automaker recognizing the boost they give to the brand’s overall image.
“You can’t meet better advocates for our brand anyway than V-series customers,” Cadillac brand boss Steve Carlisle told Road & Track during a recent interview.
Carlisle also recognized that it’s important for a luxury brand like Cadillac to be at the forefront of chassis and powertrain development, just as brands like Mercedes-AMG and BMW M are.
“There’s also engineering value in these relatively low-volume cars,” he told the publication. “It pushes us. It makes the mainstream cars better when pushing yourselves on that envelope.”
Cadillac recently decided to split its V-Series portfolio off into two branches. Standard V-Series cars like the new CT5-V and CT4-V will now be more approachable than before, but ultra high-performance Blackwing versions of the cars will also arrive, which will be tailored to the types of customers who were interested in the previous, hardcore V-Series products like the third-generation CTS-V. This will make the brand more accessible without ruining the fun for traditional V buyers, Carlisle said.
“You can always have steps and gradations in terms of what you offer, and who you make it accessible to, and how,” he explained. “And that’s really where we’re going.”
Cadillac previewed the two Blackwing variants of the CT5-V and CT4-V during the 2019 Detroit Grand Prix weekend. Rumors allege the CT5-V is packing one of the automaker’s supercharged pushrod motors, potentially the supercharged 6.2-liter LT4 engine, while the CT4-V is said to feature the twin-turbocharged 3.6-liter LF4 V6. Nothing has been confirmed yet, however so let’s wait and see what’s in store for these more robust V-Series products.