Buick Regal sales decreased in the United States and in Mexico, and increased in Canada during the second quarter of 2019.
Buick Regal Sales - Q2 2019 - United States
In the United States, Buick Regal deliveries totaled 2,985 units in Q2 2019, a decrease of about 34 percent compared to 4,507 units sold in Q2 2018.In the first six months of the year, Regal sales decreased about 22 percent to 6,393 units.
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| REGAL | -33.77% | 2,985 | 4,507 | -22.18% | 6,393 | 8,215 |
Buick Regal Sales - Q2 2019 - Canada
In Canada, Buick Regal deliveries totaled 419 units in Q2 2019, an increase of about 181 percent compared to 149 units sold in Q2 2018.In the first six months of the year, Regal sales increased about 182 percent to 706 units.
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| REGAL | +181.21% | 419 | 149 | +182.40% | 706 | 250 |
Buick Regal Sales - Q2 2019 - Mexico
In Mexico, Buick Regal deliveries totaled 0 units in Q2 2019, a decrease of about 100 percent compared to 26 units sold in Q2 2018.In the first six months of the year, Regal sales decreased about 98 percent to 1 units.
| MODEL | Q2 2019 / Q2 2018 | Q2 2019 | Q2 2018 | YTD 2019 / YTD 2018 | YTD 2019 | YTD 2018 |
|---|---|---|---|---|---|---|
| REGAL | -100.00% | 0 | 26 | -97.50% | 1 | 40 |
2019 Buick Regal Avenir
Competitive Sales Comparison
The Regal family fell to third place in its competitive set during Q2 2019, with the Kia Stinger leap-frogging it into second-place. The Acura TLX remained the segment leader, accounting for 48 percent segment share, up from 46 in Q2 2018. To compare, the Kia Stinger saw its segment share grow from 28 to 29 percent, while the Regal saw its segment share fall from 26 to 23 percent.
To make matters worse, Buick Regal sales fell faster than both the Acura TLX and Kia Stinger, which saws sales decrease 23 and 22 percent, respectively.
Sales Numbers - Sporty Midsize Premium Cars - Q2 2019 - United States
| MODEL | Q2 19 / Q2 18 | Q2 19 | Q2 18 | Q2 19 SHARE | Q2 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| ACURA TLX | -22.51% | 6,143 | 7,927 | 48% | 46% | -22.01% | 13,172 | 16,890 |
| KIA STINGER | -21.70% | 3,694 | 4,718 | 29% | 28% | -19.88% | 6,921 | 8,638 |
| BUICK REGAL | -33.77% | 2,985 | 4,507 | 23% | 26% | -22.18% | 6,393 | 8,215 |
| TOTAL | -25.24% | 12,822 | 17,152 | -21.51% | 26,486 | 33,743 |
The sporty midsize premium car segment contracted 25 percent to 12,822 units in Q2 2019.
The GM Authority Take
Buick Regal sales performance in Q2 is not exactly surprising given current market trends where customers migrate towards crossovers and away from the sedan body style. However, the slumping Regal sales aren’t just the result of consumers preferring crossovers and SUVs, as Buick Regal sales don’t even come close to those of the Acura TLX.
We remain hopeful that Buick Regal sales will rebound before the end of 2019, so long as the model does not suffer any supply shortages due to issues associated with the Russelsheim plant that produces the Regal. The facility is now owned and operated by PSA Groupe, since GMÂ sold Opel to PSA in 2017.
About The Numbers
- All percent change figures compared to Buick Regal Q2 2018 sales
- In the United States, there were 77 selling days in Q2 2019 and 77 selling days in Q2 2018
- U.S. Buick Regal sales include Buick Regal Sportback, Buick Regal TourX and Buick Regal GS
- China sales figures represent retail deliveries and not wholesales
- GM Q2 2019 sales U.S.A.
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- Buick Q2 2019 sales U.S.A.
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- GM Q2 2019 sales Canada
- Chevrolet Canada Q2 2019 sales
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- Buick Canada Q2 2019 sales
- GMC Canada Q2 2019 sales
- GM Q2 2019 sales China
- GM Q2 2019 sales Mexico:
- GM Q2 2019 sales Brazil:
- GM Q2 2019 sales South Korea:
2018 Buick Regal Sportback
About Buick Regal
The Buick Regal is a midsize-size premium passenger vehicle line that is currently in its sixth generation and slots above the compact Excelle and Verano (in China) and below the full-size LaCrosse (in North America and in China). The Regal family currently consists of the following models:
- Regal Sportback - a four-door Regal sedan with a liftback trunk
- Regal GS - a four-door Regal Sportback with several performance upgrades
- Regal TourX - a five-door ruggedized wagon
2018 Buick Regal TourX
Buick revealed the all-new Regal in April 2017 at the New York Auto Show and the vehicles launched for the 2018 model year. The sixth-gen model is based on the GM E2 platform, which also underpins the 2016 and newer Chevrolet Malibu and upcoming Cadillac XT4. The Regal is also sold as the second-generation Opel-Vauxhall Insignia and the NG 2018 Holden Commodore in Australia and New Zealand by GM subsidiary Holden.
Prior to the launch of the sixth-gen model, the fifth-generation Regal was available for a total of seven model years, from 2011 thru 2017. That model rode on the GM Epsilon II platform also shared with the first-gen Opel-Vauxhall Insignia and eighth-generation Malibu.
2018 Buick Regal Sportback interior
For the 2019 model year, the Buick Regal family gets a new Avenir trim level, along with Whisper Beige seats with Ebony interior accents for the Regal Sportback as well as a new cabin air ionizer for the Sportback and TourX models.
The sixth-gen Buick Regal is built at the following facilities:
- Opel Rüsselsheim plant in Germany, satisfying North American markets, and
- Shanghai-GM Jinqiao South plant operated by GM China and its partner, SAIC, satisfying the Chinese market
Related News & Info
- GM news
- GM forums
- Buick Regal information
- Running GM sales results
- Running Buick sales results
- Running Buick Regal sales results
- Running Buick sales results
Comments
I’d imagine this is due to horrible lease deals on this vehicle. A $30k car leasing for upwards of $600/mo for 36 months? Insanity!
Lack of advertising is another issue. Most of the American car-buying public have no idea that the Buick Regal is currently available.
GM should have sold Insignia (Regal) as it’s global midsizer instead of Malibu over at Chevy. (The same goes for Astra as opposed to Cruze).
Regal is fantastic but not in any way luxury. This car would have been a good Fusion fighter, as proven in Europe where it has crushed Mondero, & been a far stronger Accord, the Altama and Camary rival.
Buick is a luxury brand without luxury vehicles. This may work in China where “middle brands” still exist but in the US the old Olds/Chrysler/Mercury space disappeared years ago thus hindering the growth of brands like Buick (VW and Mazda).
Tour X is beautiful and would have thrived as a Chevrolet.
The previous generation Regal is fantastic and IN a luxury way. The de-contenting of the current Regal model line-up, along with lesser cabin materials, and an overall design that’s not as passionate or inspiring as its predecessor… Those things might make it seem more “Chevrolet-suited,” but assigning the Regal to Chevy isn’t a solution.
As a TourX owner, I still have no idea why no one is buying these. Buick has probably the worst reputation of any brand in America. Please people, get out there and buy one!
I tried to get one but I lease. GM is not interested in this so the monthlies are on the $600-$700 range. This is due to zero incentive and lower 40% residuals.
Agree, poor residuals and no factory support are depressing Regal sales. Who’s going to lease a Regal @ $600 month?
The answer is threefold. Mrs Barra has zero interest in Buick car based platforms and thus they get zero advertisement. Then you have no financing lease deals to speak of. On top of that you have dealers that refused to stock these cars with as little as one or no cars on the lots to look at because they don’t bring in loads of profits. It is truly an unfair fate these cars have and GM doesn’t even deserve to have this fine car in it’s lineup!
I’ll say it once and I’ll say it again. Get out there and test drive and check this car out people. My local dealer has preferred FWD 2018’s for as little as 15995 which is a screaming deal for a clean low mileage car of this calibre.
The Regal is over priced for what it is. They won’t give the discounts or incentives to buy like they give on the SUVs. It like they are sabotaging their own product. I am not interested in a SUV. I want a car. The dealer only has 2 or 3 on the lot. The highest priced one naturally. I am looking at a Regal, but a used one.
I bought one new that was a loaner with all the options. It was 10 k off list… That’s the way to go if you can find one… New England dealer lots are full of them…
no advertising — poor trim levels- none in dealer lots –no incentives pricing — not American assembled ( a foreign American car) –none of this is positive resulting in POOR SALES . another proof Mary and her braindead ceo’s have NO clue .. READ THESE DAMN COMMENTS OF WHY YOU”RE PUSHING CUSTOMERS AWAY , or you just don’t care ..
“We remain hopeful that Buick Regal sales will rebound before the end of 2019,”. Hopeful doesn’t sell cars. Cars sell cars or to paraphrase, “build it (right) and they will come.”
They advertise them as much as any other Buick. It’s #2 listed on their website under crossovers and also on TV…
Try to find inventory. I’ve checked six dealers within a hunded miles of Sarsota Fl. No advertising and Barra is on the verge of ruining another Buick marque. Yes, sedan sales are down, but when you don’t even advertise the cars it’s no wonder no one buys them. The lease deals, as noted above, suck. I hav a 2011 Regal CXL Turbo that has been a great car. I’d like to replace it with a Sportback, but where the hell can I find one? Look for PSA to pull the plug on assembly with Barra’s ok. This company ruined SAAB, Pontiac, Oldsmobile so why expect anything less. What’s next? Cadillac.
Remove the cheap / black plastic wheel opening “cladding” on the TourX Wagon and you’ll see a spike in sales.
But they won’t…vehicle isn’t built by GM, no resources to implement, marketing is inconclusive on the change and, most importantly, if the China market likes it, then it’ll stay.
Just checked the only Buick dealer in my town with a population of 100,000. No Regals, new or used, on the lot. Dozens of Enclaves, Envisions and Encores though.
Hard to sell large volumes of a vehicle you don’t stock.
Easy to predict GM’s next brilliant move: “Regal discontinued due to poor sales”.
I have a 18 Regal GS, had it for 1 year this month. $9,000 off the price in rebates.
One of the best cars I have ever owned. Get so many compliments when people ride in it as well random people coming up to always check it out.
Not many on the road, In one year I have seen maybe 5.
Shame because its a amazing car.