The Chevrolet Corvette is well connected to plenty of jokes about white tube socks, sneakers, and jean shorts, but the mid-engine 2020 Corvette Stingray is meant to help solve that age problem.
General Motors is well aware of the fact Corvette buyers are getting older, and as they age, many of them aren’t looking at sports cars any longer. Enter the 2020 Corvette Stingray, which with its exotic looks and mid-engine layout, is ready to become a new-age poster car for even the younger crowd. GM President Mark Reuss told WardsAuto in an interview published last week that the team wants to reach out to every age bracket with the mid-engine sports car.
Reuss summed it up well and said the buyers will come once they realize the absolute bargain the mid-engine Corvette is and what kind of performance is available for the money. A “beautiful” car that “delivers performance” and “is attainable” doesn’t need to worry about “who can’t get into it any longer or doesn’t want to get into it any longer,” the GM executive said.
The Baby Boomer generation, characterized as those born following World War II through the mid-1960s, was a major force in pushing the Corvette to its heights in the last century. In 1977, a prime earnings year for the Baby Boomer generation, they purchased 42,571 Corvettes. Last year, the Corvette struggled to sell 18,791 units. Some of the poor sales may be attributed to pent up excitement for the, at the time, rumored switch to a mid-engine layout for the nameplate.
Not only does Reuss think the 2020 Corvette Stingray speaks for itself with regards to desirability, he thinks GM has a one-two punch on hand with the value proposition. At a time when some rear-wheel-drive muscle cars cost over $70,000, GM will sell a true world-beating rival for less than $60,000.