General Motors Canada and Toronto-area dealership group Roy Foss celebrated the opening of the first standalone Cadillac dealership in Ontario, Canada this week.
GM Authority’s sister site Cadillac Society was in attendance for the ribbon-cutting ceremony and was able to check out the new 7,000 square-foot facility, which is located on the edge of an automotive mall in Woodbridge, ON, right next to the Roy Foss Chevrolet-Buick-GMC storefront.
The storefront represents a departure from Cadillac’s usual M.O., placing a focus on the luxury experience and customer service, rather than just pushing sales like a traditional GM dealer might. A number of amenities will help to bolster the luxury image the dealer and Cadillac are trying to convey, including a drive through bay that allows customers to drive into an air conditioned or heated area and walk straight into the dealership while a valet takes their car away for service.
Other unique aspects of the dealer include the “delivery pods” as Cadillac calls them, which serve as areas where customers can complete their “purchasing journey” and take delivery of their vehicle. Outdoor electric vehicle chargers are present for plug-in Cadillac owners as well and should prove to be popular once the automaker expands its electrified offerings over the next few years.
The showroom itself holds just four vehicles and looks more like a boutique hotel or high-end department store than a car dealership. Only six vehicles can sit outside on exterior display, as the parking area and outdoor space is rather limited.
Sam Alaimo, president of the new Roy Foss Cadillac Woodbridge store, said the new, state-of-the-art facility will help the company build on its “promise to serve Toronto’s luxury vehicle market at the standard it deserves.” Cadillac faces intense competition in the region from the established German brands and Lexus and Infiniti as well.
Roy Foss is a GM dealer group that was founded in 1962 and has been operating in the Woodbridge area for 13 years at its Chevrolet Buick GMC Cadillac combination store, which is still located next to the new Cadillac store. The opening of the new Cadillac showroom means that customers of the luxury brand will no longer have to share a space with the dealer group’s budget brands, hopefully elevating consumers’ impression of Cadillac and helping it to better compete with brands that have had dedicated showrooms for years now.
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Source: Cadillac Society
Comments
We are lucky here to have a stand alone Cadillac dealer that is over 100 years old.
We even still have a stand along GMC dealer that is doing very well.
Here in Toronto there is a negative perception to Cadillac, Genesis, etc. because these car brands mix their luxury with their mainstream in terms of dealerships and service centers. Lexus keeps separate from Toyota, as does Infiniti/Nissan, Honda/Acura, Audi/Volkswagen etc.
Its obvious not just TORONTO silly. Its everywhere and anywhere in North America with GM/CADILLAC AND GENESIS/HYUNDAI n so forth…but soon and surely its chanding obviously..
There is a stand alone Cadillac dealer in Laval (Quebec) for many years.
Cadillac Laval has been a stand-alone since at least 2007.
Leave it to the arrogance of Roy Foss to pretend that they’re the first of anything.
Key Sentence , ” First in Ontario” , Not first in Canada my friend.
You’re five days late to the game, son.
When posted on June 30 the story claimed that Foss was the first stand-alone Cadillac in Eastern Canada.
In true GM Authority style the story was quietly corrected a day or two ago. Of course without mention of the error or its correction.
The all time world record for the highest number of Cadillac sales per capita was set in Chicoutimi, Québec. It was set in the late 60 or 70’s and will never be beaten. That was part of Marketing 101 in University. The people from Chicoutimi are real characters and very unique…
Toronto is a huge high end car market. There are more AMGs sold in the City of Toronto than in the entire state of California. That info. came directly from a MB executive. Despite this, Cadillac has a very small share of this market. This may start to help but the German brands are well entrenched.
This also means that CALIFORNIA OVERALL PROBABLY sells several 1000s more new various branded Luxury high end vehicles than Toronto or Ontario for that matter! AMG is probably just more popular here for various reasons I suppose!
Obviously, California has a much higher population but the sales of luxury cars per capita are much higher in Toronto. And the market is very high end. (AMG, M cars, Ferrari…) You can walk in the streets of Toronto and you can smell the money… You’ll be hard pressed to find a house or even a shack under a million $$$$.
This is interesting as the first cars of the McLaughlin started here too but being The hundred and one years Oshawa built everything else this Cadillac is the First of GM Cadillac stand alone as GM will only build Cadillacs with $34,000.00 in profit on each sale and is getting out of building sedans I hear.
Its about time! LAVAL CADILLAC has been standalone for years and now with there new retrofit and new reno will prob be 10x nicer than this one! But I bet the service dept and actual service bays and SHOP to service Cadillacs is still the SAME! RIGHT? That should also be different if you ask me AND they should have a WINDOW for customers to watch the shop and the work being done to there vehicles if you ask me! Royfoss Thornhill has always been and will continue to be a LOUSY looking dealership! They should be doing a propery stand alone CADILLAD dealership there as well!
I’m not sure about the term Largest facility and what it means. This same GM Authority suggests that the facility in Kazakhstan has opened a stand alone Cadillac dealership with more than 14,000 sq.ft. and that seems to be larger than the 7000 sq.ft. Facility in Toronto, but then there may well be even larger facilities in other parts of the world, like maybe in Texas where everything is even bigger or larger than anywhere else in the World.