GM Authority’s sister site Cadillac Society was in attendance for the ribbon-cutting ceremony and was able to check out the new 7,000 square-foot facility, which is located on the edge of an automotive mall in Woodbridge, ON, right next to the Roy Foss Chevrolet-Buick-GMC storefront.
The storefront represents a departure from Cadillac’s usual M.O., placing a focus on the luxury experience and customer service, rather than just pushing sales like a traditional GM dealer might. A number of amenities will help to bolster the luxury image the dealer and Cadillac are trying to convey, including a drive through bay that allows customers to drive into an air conditioned or heated area and walk straight into the dealership while a valet takes their car away for service.
Other unique aspects of the dealer include the “delivery pods” as Cadillac calls them, which serve as areas where customers can complete their “purchasing journey” and take delivery of their vehicle. Outdoor electric vehicle chargers are present for plug-in Cadillac owners as well and should prove to be popular once the automaker expands its electrified offerings over the next few years.
The showroom itself holds just four vehicles and looks more like a boutique hotel or high-end department store than a car dealership. Only six vehicles can sit outside on exterior display, as the parking area and outdoor space is rather limited.
Sam Alaimo, president of the new Roy Foss Cadillac Woodbridge store, said the new, state-of-the-art facility will help the company build on its “promise to serve Toronto’s luxury vehicle market at the standard it deserves.” Cadillac faces intense competition in the region from the established German brands and Lexus and Infiniti as well.
Roy Foss is a GM dealer group that was founded in 1962 and has been operating in the Woodbridge area for 13 years at its Chevrolet Buick GMC Cadillac combination store, which is still located next to the new Cadillac store. The opening of the new Cadillac showroom means that customers of the luxury brand will no longer have to share a space with the dealer group’s budget brands, hopefully elevating consumers’ impression of Cadillac and helping it to better compete with brands that have had dedicated showrooms for years now.
Source: Cadillac Society