General Motors Southeast Asia has a new leader. The automaker announced Hector Villarreal has been appointed President of GM Southeast Asia.
Villarreal succeeds Ian Nicholls, who is retiring after 27 years on the job. Villarreal appointment is effective immediately, per a GM release on Wednesday. Most recently, the new GM Southeast Asia President was Managing Director of GM Russia.
In his new role, Villarreal will focus on growing the Chevrolet brand’s presence in the region. He steps in at a crucial time; Chevy’s portfolio that includes the Colorado and Trailblazer SUV has taken off. Soon, the brand will launch the new Captiva crossover.
“Hector brings to Southeast Asia strong commercial acumen from his experiences leading GM businesses and functions in several international markets, including Mexico, Korea, Uzbekistan, and Russia. Hector has with a deep understanding of our business and a proven track record in building strong stakeholder relationships to maximize performance with our teams, distributors and dealer partners,” said Andy Dunstan, President and Managing Director, GMIO Strategic Markets, Alliances & Distributors.
The region’s new leader is no stranger to leadership roles. He began his career with GM in 1990 as Manufacturing Project Engineer at the Ramos Arizpe Plant in Mexico. He’s also held various high-level roles in Mexico and the United States, including Industrial Engineering Manager and Vehicle Line Director.