GM Says Ram vs. Chevy Pickup Battle Is ‘Sensationalized’
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Ram continued its pickup sales lead over the Chevrolet Silverado in the second-quarter of 2019, but General Motors remains steadfast that its pickup strategy will prove superior in the long-term.
Sales Numbers - Full-Size Pickup Trucks - Q2 2019 - USA
| MODEL | Q2 19 / Q2 18 | Q2 19 | Q2 18 | Q2 19 SHARE | Q2 18 SHARE | YTD 19 / YTD 18 | YTD 19 | YTD 18 |
|---|---|---|---|---|---|---|---|---|
| FORD F-SERIES | -1.33% | 233,787 | 236,947 | 36% | 38% | -0.61% | 448,398 | 451,138 |
| RAM RAM PICKUP | +38.49% | 179,454 | 129,575 | 28% | 21% | +28.24% | 299,480 | 233,539 |
| CHEVROLET SILVERADO | -8.40% | 142,464 | 155,529 | 22% | 25% | -11.78% | 256,777 | 291,074 |
| GMC SIERRA | -4.29% | 56,857 | 59,406 | 9% | 10% | -3.44% | 97,403 | 100,874 |
| TOYOTA TUNDRA | -0.26% | 29,397 | 29,474 | 5% | 5% | -2.32% | 54,497 | 55,792 |
| NISSAN TITAN | -21.07% | 8,343 | 10,570 | 1% | 2% | -22.62% | 18,026 | 23,294 |
| TOTAL | +4.63% | 650,302 | 621,501 | +1.63% | 1,174,581 | 1,155,711 |
Speaking to The Detroit News, GM spokesman Jim Cain said the Chevrolet vs. Ram sales race is being blown out of proportion, as Fiat Chrysler’s lead is bound to be short-lived. GM has still not finished ramping production of its pickup, so inventory at its dealerships is limited, thereby hampering sales.
“The thing everybody needs to remember about this sensationalized Ram versus Chevrolet sales battle is that Rome won the Pyrrhic War,” Cain told The Detroit News, referencing the common ‘won the battle but not the war’ phrase.
Including the Ram Classic, Ram 1500 and Ram Heavy Duty, Ram sold 299,480 trucks so far in 2019, while Chevrolet has sold 256,777. FCA believes its decision to continue selling the previous Ram as the Ram Classic is a major driving force behind its success in the first half of 2019, as it has allowed it to undercut the competition
“Ram has been on a tear since we made the strategic decision to enter the year with a three-truck strategy,” FCA’s head of US sales, Reid Bigland, said this week. “The new Ram 1500, Ram Classic and Heavy Duty are all generating a huge response from customers and critics alike. This is now the third month Ram pickup sales have surpassed 60,000 since December. Our dealers had a steady stream of customers all month long.”
“They’ve indicated they’re gonna stay on offense,” Cain added, referencing the Ram Classic and the aggressive pricing strategies and continued incentives for the new truck. “That’s fine. We are about to make a massive move in full-size pickups.”
The General recently announced it would invest $150 million in its GM Flint Assembly Plant in Michigan in order to boost production of its Chevrolet and GMC Sierra HD pickups. GM President Mark Reuss was recently quoted in saying the automaker was “selling every pickup we can build,” suggesting that demand for the vehicles is currently outpacing supply.
“We have tremendous opportunities to grow our heavy-duty pickup business, because we’ve invested in capability, performance, innovation and capacity,” Reuss said.
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Source: The Detroit News
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Meh, you get what you pay for. We’ll see how nice that Ram is when there’s 200K miles on it and the rear air bags have been replaced 3 times. Not to mention their rust issues.
I find it funny that everybody just forgets that GM sells a Chevy version and a GMC version.
So GM is doing just fine
since the chevy and gmc are the same trucks except for trim and if you add the sales together GM wins.
77056 Houston zip they have plenty
https://www.chevrolet.com/locate-inventory/all-new-silverado#?radius=25&models=Silverado%201500&years=2019&makes=Chevrolet&requestedPostalcode=77056&postalcode=77056&pagesize=48&open-panel=Cab
I run a Chevy store and would love to ask Mr. Ruess how he can say they’re selling every truck they can build. We have a lot full of them with no takers. I’ve been losing deals to Ram for over a year now and get the same stupid answers from the factory every time question what is going on.
Did anyone at GM predict Silverado sales would be down nearly 12% for the year?? Barra? Reuss? Anyone? Certainly not.
Opp’s I’m sorry I thought this was GM Authority but it sounds like you guy’s with a Goat on the hood of your truck’s are pleased with them. That’s nice.
The new GM trucks will do just fine in the marketplace. The Chevy with it`s blacked out grill and “Chevrolet” lettered across the front looks pretty bad ass. They`re catching on, I tell ya!
From Texas, and born into a GM Dealer family, so I am GM biased all the way… But I recently test drove a Ram Limited, and I must admit the interior and tech blows the Denali and High Country interior away. The Ram interior is nicer than most luxury car interiors. Now my wife wants me to buy the Ram limited rather than the Denali Ultimate…and to make matters worse, at our firm (ya, we’re a bunch of professionals that don’t need a truck, but everyone drives a truck to work anyway), almost everyone is trading in their Denalis for the Ram Limited. One guy literally has bought a new GM truck for 36 years straight (no joke), and this year he switched to the Ram. The product comparison, mainly the interior and tech was the reason. Lots want GM to catch up, but at some point you just have to admit the Ram is nicer right now…
…Anyways, I hope someone at GM reads these and upgrades the interior and tech on the Denalis…geez the truck doesn’t even have adaptive cruise control…come on. Give me a true luxury truck so I can stay loyal.
It is clear that GM’s strategy was to maximize profits from its trucks. That explains why GM has cut corners on interior design and quality. On the other hand, the front end styling of the Chevy pickup, both 1/2 ton and heavy duty, looks like it was designed by a corporate committee of misfits. Once again, we are seeing arrogance which has infested GM for decades. Lastly, there is GM’s statement that they are focused upon profitability and not volume. Bankruptcy was the result. GM’s volume has cratered since the 1960’s, and they still don’t appear to have a go forward strategy other than “let’s build a $100,000 truck”.
The people in the automotive industry has let dodge ram fool them. Ram builds a truck with a over the top interior to hide the short comings of the rest of the truck. And you morons have went right along with it.
GM truck engine lineup is better, drivetrain is better, improvements in the bed are better, tailgate is better, reliability is better, efficiency is better.
Hook line and sinker!!
And you people fell for it.
You are supposed to be smarter than that. This is what people do when they dont want you to see their shortcomings. They put lipstick on the things you can see to hide the things they dont want you to pay attention to.
There are tens of thousands, if not hundreds of thousands, of buyers who do not have a real need for a true pickup truck. They want size. Then there is the whole profit/greed thing by GM/FORD/FCA to tell people what they really need through in your face truck advertising; supplemented by a lack of investment, design and marketing of non-truck products to further manipulate the market towards trucks. And you have completely missed the fact that GM market share continues to shrink while arrogance rules.
You must be from GM, Brian! All I’m falling for is the simple fact that GM massively cuts costs in the areas I see and touch every single day, creating a vehicle that will only show its true value 10 years from now when I – and something like 90% of other new truck buyers – have forgotten it ever existed.
That’s assuming, of course, that an all-new truck with newly advanced Dynamic Fuel Management, more new safety tech, a brand new manufacturing process, and the still-pretty-terrible 8-speed transmission in most of the volume models is ACTUALLY any more reliable than competing products. I’m willing to bet it’s not.
Here’s the bottom line: no matter what you personally think, the Ram 1500 Limited offers up the interior materials, design, tech, and features that make its $65,000 price tag actually worth it to most buyers. The Ram 1500 Big Horn offers far more features for the money than any GM truck could dream of. The Ram 1500 Laramie offers comparable, and arguably greater, features of the Silverado’s LTZ at a lower price point.
The Ford F150 hangs its hat on a similar ideology. Sure, modern trucks are expensive – every single one of them is expensive. But its competitors quite simply offer more for the money. They offer better value, dollar for dollar.
So shinny things wins your money. You only look at what is on the surface instead of what’s underneath!
You keep referencing the things inside the cab.
So you are a fool, you got doped by the cute things on the inside.
What’s a truck for? Hauling people around or doing work?
Like I said you are a fool
Just face it, Ram is the best truck ever. You boys with the bow ties are out of style.
I went to look at the Colorado at several dealerships. I noticed that every dealer had a substantial inventory of full size Chevy pickups. GM has been out marketed, GM’s styling is love it or hate it, and GM’s interior materials are less than good. It’s also an open secret that GM is counting on big margins from their trucks, that’s why corners were cut on materials.