Sales Numbers - Full-Size Pickup Trucks - Q2 2019 - USA
|MODEL||Q2 19 / Q2 18||Q2 19||Q2 18||Q2 19 SHARE||Q2 18 SHARE||YTD 19 / YTD 18||YTD 19||YTD 18|
|RAM RAM PICKUP||+38.49%||179,454||129,575||28%||21%||+28.24%||299,480||233,539|
Speaking to The Detroit News, GM spokesman Jim Cain said the Chevrolet vs. Ram sales race is being blown out of proportion, as Fiat Chrysler’s lead is bound to be short-lived. GM has still not finished ramping production of its pickup, so inventory at its dealerships is limited, thereby hampering sales.
“The thing everybody needs to remember about this sensationalized Ram versus Chevrolet sales battle is that Rome won the Pyrrhic War,” Cain told The Detroit News, referencing the common ‘won the battle but not the war’ phrase.
Including the Ram Classic, Ram 1500 and Ram Heavy Duty, Ram sold 299,480 trucks so far in 2019, while Chevrolet has sold 256,777. FCA believes its decision to continue selling the previous Ram as the Ram Classic is a major driving force behind its success in the first half of 2019, as it has allowed it to undercut the competition
“Ram has been on a tear since we made the strategic decision to enter the year with a three-truck strategy,” FCA’s head of US sales, Reid Bigland, said this week. “The new Ram 1500, Ram Classic and Heavy Duty are all generating a huge response from customers and critics alike. This is now the third month Ram pickup sales have surpassed 60,000 since December. Our dealers had a steady stream of customers all month long.”
“They’ve indicated they’re gonna stay on offense,” Cain added, referencing the Ram Classic and the aggressive pricing strategies and continued incentives for the new truck. “That’s fine. We are about to make a massive move in full-size pickups.”
The General recently announced it would invest $150 million in its GM Flint Assembly Plant in Michigan in order to boost production of its Chevrolet and GMC Sierra HD pickups. GM President Mark Reuss was recently quoted in saying the automaker was “selling every pickup we can build,” suggesting that demand for the vehicles is currently outpacing supply.
“We have tremendous opportunities to grow our heavy-duty pickup business, because we’ve invested in capability, performance, innovation and capacity,” Reuss said.
Source: The Detroit News