General Motors has reached a new milestone in South America, having made its 750,000th small Chevrolet pickup in Brazil. The achievement took place over three decades after the company entered that segment in the early 1980s, a category that has become very popular in the South American country due to its value proposition.
The milestone coincided with the launch of the 2020 Chevrolet Montana. The 750,000th unit is a grey Montana in LS trimmings. The model stands out for having the lowest combined fuel consumption and highest payload capacity (756 kg, or 1,666 pounds) in its segment.
The 750,000th unit represents the culmination of four models produced by GM over 36 consecutive years in Brazil. The four small Chevrolet pickups that GM has marketed in the Brazilian market are as follows:
1983 – 1995 Chevrolet Chevy 500
1995 – 2003 Chevrolet Corsa Pickup
2003 – 2010 Chevrolet Montana (First Generation)
2010 – Present Chevrolet Montana (Second Generation)
The first three models did not enjoy particular popularity, resulting in low production and delivery figures. However, the current, second-generation Chevrolet Montana makes up most of the sales volume as a result of increased demand for this type of product in Brazil.
GM says that in the past few years, the Chevy Montana has established itself as a highly-popular vehicle among commercial vehicle customers in Brazil.
“In the case of the Montana, the main clients are small merchants (45 percent) and service providers (25 percent) that need to transport light loads in the urban perimeter with agility and low cost”, explained Marcelo Tezoto, Sales Director Direct from GM Mercosur, in an official statement translated from Portuguese by GM Authority.
The 2020 Montana remains unchanged from the previous model year. The small Chevrolet pickup is currently available at all Chevrolet dealerships across Brazil.
The vehicle is manufactured at the GM São Caetano Do Sul plant, the only facility that produces the model to supply South America and all other markets where the model is available. The Montana is also sold as the Tornado in Mexico. It was previously marketed as the Chevy Utility in South Africa, prior to GM’s withdrawal from that market in 2017.