GM has filed an application to register “AT4X” as a trademark with the Mexico Institute of Industrial Property (IMPL), GM Authority has discovered.
The automaker’s May 21st, 2019 application is assigned serial number 0119852209602 and specifies that it will be used in conjunction with the following types of goods and services: “Vehiculos terrestres de motor y partes estructurales de los mismos”, which translates to “Land motor motor vehicles and structural parts thereof.”
This application follows a similar filing in February 2016 for the same term, but with the United States Patent and Trademark Office (USPTO).
The GM Authority Take
This isn’t the first time that we’ve seen GM file for the AT4X trademark, lending even more evidence that a more capable version of the GMC Sierra AT4 is on its way.
A Sierra AT4X as a more robust version of the Sierra AT4 makes sense, since the AT4 replaced the All Terrain trim for the all-new 2019 Sierra. And before AT4 replaced All Terrain in the GMC portfolio, the brand offered a more capable X variant of the Sierra All Terrain, called All Terrain X.
Announced in January 2016 for the last-gen, K2 platform Sierra, the Sierra All Terrain X delivered more capability by bundling range-topping mechanical features while including improvements to the exterior and interior.
Content for the Sierra All Terrain X included:
- Four-wheel drive with Eaton locking rear differential
- Z71 Off-Road suspension package with Rancho monotube shocks, high-capacity air cleaner, Hill Descent Control and underbody transfer case shield
- 18 x 8.5-inch black aluminum wheels wrapped in 265/65R18SL Mud-Terrain-rated Goodyear Wrangler DuraTrac MT tires
- Performance exhaust system that bumps output of the 5.3-liter V8 L83 engine to 365 horsepower and adds a more aggressive exhaust note
- A unique grille up front with tinted chrome accents
- Body-colored front and rear bumpers
- Bed-mounted sport bar to support off-road accessory LED lights
- Inclinometer in the driver information center
- All Terrain X branding in the gauge cluster
- Standard floor liners
A Sierra HD All Terrain X followed the light duty/half ton version months later.
Together, the Sierra 1500 All Terrain 1500 and the Sierra HD All Terrain X became the ultimate expression of an off-road offering for the Sierra line of pickup trucks. So, in much the same way that GMC replaced All Terrain with AT4, we can see it swapping All Terrain X with AT4X on an upcoming Sierra model.
At the end of the day, two trademark applications for the same term, filed roughly three years apart, can only mean one thing: a Sierra AT4X is coming. And when it does, we can’t wait to drive it.