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GM China Sales Decrease 12.2 Percent to 753,926 Vehicles In Q2 2019

GM China sales decreased 12.2 percent to 753,926 units in the second quarter of 2019. Sales fell at Chevrolet, Buick, Wuling, and Baojun, but rose at Cadillac amid what the automaker called “a significant product changeover.”

Shanghai GM Sales – Q2 2019

Second-quarter 2019 sales results at Shanghai GM – GM’s primary joint venture in China responsible for Chevrolet, Buick, and Cadillac operations – decreased 9.5 percent to 372,022 units:

  • Chevrolet sales decreased 18.5 percent to 107,447 units
    • The results included the launch of the Chevrolet Tracker, “the first SUV from GM’s all-new global family of vehicles” that we know is called the GEM platform, which launched in June
    • Chevrolet will introduce the Trailblazer crossover in the second half of 2019
    • The brand will also launch an unspecified “large SUV” – which we believe to be the upcoming three-row Chevrolet Blazer called the Blazer XL – will follow to help strengthen the brand’s SUV offerings.
  • Buick sales decreased 14 percent to 198,052 units
    • The results included the launch of Buick’s “first all-electric vehicle, the VELITE 6, to support GM’s commitment to a zero-emissions future”
    • Buick also announced “a strategic partnership with EVCARD to explore the electric vehicle sharing market”
    • Buick will launch the all-new Encore and Encore GX this week
    • The all-new Enclave crossover will arrive by the end of 2019; this three-row vehicle will be smaller than the full-size Enclave sold in North America
    • With the new Encore, new Enclave and current Envision as part of Buick’s lineup, the brand will be well-positioned in one of the market’s most-popular segments
  • Cadillac sales increased 36.6 percent to 66,523 units
    • The brand launched the refreshed XT5 luxury crossover SUV, which includes “30 upgraded features”
      • The XT5 continues to be one of Cadillac’s most popular models in China
    • Cadillac will officially launch the all-new three-row XT6 crossover SUV in the third quarter of 2019. The XT6 will slot above the existing XT4 and XT5 to help cement Cadillac’s position in the popular luxury SUV segment
    • The new CT5 compact luxury sedan will arrive in China later this year as part of Cadillac’s strategy to introduce a new model every six months
2020 Cadillac XT6 Premium Luxury exterior China

New Cadillac XT6

2020 Buick Encore exterior China 003

New Buick Encore

SAIC-GM-Wuling Sales – Q2 2019

Second-quarter 2019 sales results at GM’s other Chinese joint venture – SAIC-GM-Wuling – decreased 14.6 percent to 381,904 units:

  • Baojun sales decreased 31.8 percent to 135,793 units
    • Baojun launched the RS-5 SUV, the first addition to the brand’s “new and upgraded portfolio as it pivots toward a youthful, connected and intelligent direction”
    • Baojun will “continue to roll out new models to meet its customers’ rising aspirations and address their evolving demand for intelligent and connected vehicles”
  • Wuling sales decreased 0.9 percent to 246,111 units
    • SGMW says that the brand managed to maintain “its leading position in the mini-commercial vehicle segment.”

In the first six months of 2019, GM China sales fell 15 percent to 1,567,899 units.

State Of Affairs

GM China says it is “well prepared” for the adoption of the new China 6 emission standard, with all 20 of its new and refreshed models compliant with the new mandates. Roughly two-thirds of these new models will arrive in the second half of 2019, and are said to provide the company with a “sharpened focus on luxury vehicles and midsize/large SUVs.”

2020 Chevrolet Trailblazer Exterior 001

New Chevrolet Trailblazer

2020 Buick Encore GX Exterior 001

New Buick Encore GX

Looking ahead, GM China will refocus on vehicle technology as part of its future growth strategy, including an all-new electronic platform that will support the adoption of fresh technologies and features. This new electronic platform will first find its way to the Cadillac CT5, but will include “most of GM’s global lineup by 2023.”

Sales Results - Q2 2019 - China - GM Totals

BRANDQ2 2019 / Q2 2018Q2 2019Q2 2018YTD 2019 / YTD 2018 YTD 2019YTD 2018
BAOJUN TOTAL-31.76% 135,793198,986-31.12%305,173 443,067
WULING TOTAL-0.88% 246,111248,297-4.68%508,325 533,301
CHEVROLET TOTAL-18.54% 107,447131,895-16.18%219,829 262,262
CADILLAC TOTAL+36.56% 66,52348,712+7.15%111,207 103,791
BUICK TOTAL-14.06% 198,052230,454-15.66%423,365 501,975
GM CHINA TOTAL-12.17% 753,926858,344-14.99%1,567,899 1,844,396

About The Numbers

  • All percentage change figures compared to GM China Q2 2018 sales and GM China year-to-date 2018 sales
  • GM China sales figures represent retail sales

Further Reading & Sales Reporting

Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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Comments

  1. Yep, the Chinese communist party is ramping up patriotism among the the people because Trump is playing hard ball with them. So there is the predictable resistance from Chinese buyers, silent boycott…

    Reply
    1. Well no. Car sales in China fell 16.4% overall.

      Reply
  2. There’s also a good chance the Chinese economy is slowing but the government doesn’t report it.

    Reply
  3. Reply
    1. Koen – you’re correct. We had the numbers flipped. It’s actually 111,207 for the first six months for Cadillac in China. The issue has now been fixed within the data set, thank you for letting us know.

      Glad to know that GM Authority is being read from The Netherlands!

      Proost,
      Alex

      Reply
  4. Koen
    A). it does look like brands got mixed up
    (exp. 2nd qtr. Wuling + 1st qtr Cadillac = 1st hlf Wuling)
    2nd quarter sales and YTD total sales look like they are correct.
    B) YTD Cadillac still sold 101,107 vehicles in China. Putting them on track to sell over 200k this year with the XT6 & CT5 entering the lineup before the end of the year. Since the CTS wasn’t sold in China, both vehicles will be breaking new ground for Cadillac.
    C) Last I heard, GM has only 29 dealerships left in Europe. (That sell Cadillacs, Camaros & Corvettes) Mostly located in Switzerland & Germany. Why is someone from the Netherlands so interested in what GM does in China?

    Reply
  5. Hi Peter,
    Since 1985 I use Cadillacs from the mid sixties as daily driver here in Holland. Before that I drove US GM cars and in total I travelled more than one million miles with them. In 2003 I bought a 2001 STS I still have. In 2011 I became president of the Cadillac Club Nederland. I’m always interested in the worldwide sales of Cadillacs. It’s amazing that Cadillac sells so many cars in China. The family of my father left China around 1700 and went to Indonesia and my grandfather went to Holland in 1909. Cadillac sold well in Holland from 1910-1940 and had a succesful dealer here named Landeweer. Just before WW1 the market share of Cadillac + LaSalle was 1%, quite high for an expensive car. Around 2005 the Dutch dealer Kroymans was in charge of selling Cadillacs in Europe aiming to sell more than 10,000 Cadillacs but failed and stopped selling them. Then GM decided to sell Cadillac in Europe via a new network with the main quarter in Switserland. Unfortunately with minimal succes. The only countries that buy Cadillac in numbers far exceeding 100 are Germany and Russia. Russia around 1,000 per year. If you like you can give me your email so I can send you the pdf our recent club magazine. We have 400 members. Due to special tax based on CO2 emissions new Cadillacs are very expensive in Holland. Tax on a CT6 is about $ 40,000 (excl. 21% VAT and excl. 10% import tax) For an Escalade the CO2 tax is about $ 80,000 resulting in a consumer price of $ 200,000)

    Reply

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