General Motors Fares Well In 2019 J.D. Power Vehicle Appeal Study
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J.D. Power recently released the results from its 2019 U.S. Automotive Performance, Execution and Layout (APEAL) Study, which aims to measures owner’ emotional attachment and level of excitement with their new vehicle.
General Motors fared well in the study but did not excel, with Cadillac cracking the top 10 in the brand ranking (although it was last among luxury automakers) and GMC finishing toward the middle of the pack, just above the industry average.
Additionally the GMC Terrain and Chevrolet Blazer received model-level awards for their respective segments, making them the highest-performing vehicles of their type based on the study’s metrics.
Buick suffered in the study, however, placing second last in the brand rankings – just ahead of budget brand Mitsubishi. Chevrolet was also below average in the brand ranking.
J.D. Power said it quizzed 68,000 new vehicle owners or lessees 77 attributes for the study, which ranged from “the power they feel when they step on the gas to the sense of comfort and luxury they feel when climbing into the driver’s seat,” and more. These attributes are were then combined and measured based on a 1,000-point scale. All vehicle owners in the study owned it for 90 days or more.
The study found that owners have high satisfaction if their vehicle is equipped with safety features like blind spot monitoring, collision avoidance and lane departure warning, while cars had a slightly higher average APEAL ranking than crossovers due their superior performance and fuel economy. Crossovers and SUVs are getting better, though, and fared better in areas like storage and space, visibility and safety.
“Fuel economy will always be an important consideration for shoppers, but they are increasingly wowed by the capability of modern SUVs,” one J.D. Power expert said.
Luxury brands occupied 9 of the top 10 spots, with Fiat Chrysler’s Ram truck brand being the only mass market brand to crack into it. Porsche, BMW and Genesis occupied the top three overall.
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I like JD Power and feel they are about the best in this industry in terms of surveys and the reality of the automotive world. IMO, much (much) better than C.R. The problem is people not understanding them and/or not knowing how to read them. Then of course you can spin them any way you wish. Personally, I find this APPEAL study to be very important because it will be a good indicator if people will stick with that brand and how much they tell others about it.
This study is not good news for my beloved Buick! What happened there?
What happened to our beloved Buick? . . . GM fails to invest in the brand in the USA. Instead, apart from the Enclave, every Buick is made overseas and the effort is not made to seriously market the brand or tailor the products to the U.S. market.
It kills me, since Buick has long been my favorite automotive brand.
I do not like JD power and feel they are about the worst in this industry in terms of surveys and the reality of the automotive world.
IMO a payed surveyor, and if you want the data a certain way JD power is the place to get your survey done.
This survey means nothing to me, good for GM or bad for GM.
I have owned 11 new corvettes and 25+ new cars and trucks and have never gotten a survey. who gets these surveys ??
@motorman:
I too have owned a good number of new cars from GM, Ford (only a couple) and Chrysler corp. Maybe not as many as you listed, but a good number. I have gotten 2 (if I’m recalling properly) from JDP over the years. I’ve spoken to others who have also gotten them, but it certainly doesn’t seem consistent as to who gets them.
I agree who gets these surveys ?