When it comes to selling a brand-new, badass off-roader, it helps to have an equally badass name attached to it. As such, General Motors filed an application with the United States Patent and Trademark Office (USPTO) for the name “Badlands” back in February of 2015, with the intention of using the name for “Motor land vehicles, namely, trucks,” according to the original filing. Well, GM never finished registering the trademark and now, its cross-town rival, Ford, is looking to register the Badlands name instead.
As revealed in an exclusive report by our sister publication, Ford Authority, Ford Motor Company has filed to register the Badlands name as a trademark with the USPTO. The application was filed earlier this month under serial number 88519474, and, if registered, will represent “Land motor vehicles, namely, passenger automobiles, pick-up trucks, sport utility vehicles,” according to the filing.
The new Ford F-250 Tremor
No doubt, The Blue Oval’s filing is in preparation for some sort of upcoming Ford off-roader model that could be a ruggedized variant of an existing model. The trademark filing lists both pickups and SUVs, so it’s also possible Ford could offer a package or trim level similar to Ford’s ST models but with an off-road focus, as opposed to the street-performance direction of the ST line. Ford’s current off-road packages include FX4 as well as the recently-debuted Ford Tremor package for Super Duty trucks.
As we mentioned, GM never completed registering its original trademark filing for the Badlands name for reasons unknown. We should, however, note that the automaker’s plans can change at any point in time, both in terms of both product strategy, branding direction, or both. There’s also the fact that the Badlands is sometimes considered to be a derogatory term used to refer to Native American lands, so it’s possible that GM decided to use a different name (like AT4) so as to avoid any form of potential conflict.
| Filing Entity | Trademark | Filing Date | Serial Number | Purpose | Status |
|---|---|---|---|---|---|
| General Motors Company | Badlands | February 2015 | 86535743 | Motor land vehicles, namely, trucks | Dead |
| Ford Motor Company | Badlands | July 2019 | 88519474 | Land motor vehicles, namely, passenger automobiles, pick-up trucks, sport utility vehicles | Live – registration in progress |
When we first broke the story regarding the GM trademark filing for the Badlands name back in 2015, we speculated it may be applied to some kind of F-150 Raptor fighter. Now, however, it appears as though GM will need to think of some other name, if it hasn’t already, for whatever product Badlands was to represent.
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Source: Ford Authority
Comments
Ford also grabbed what Tesla wanted, the “Model 3” so that Musk could spell S.E.X.Y….
I assume you meant “Model E”…
Not a big deal as names do not sell vehicle good vehicles sell themselves.
Toyota sold millions of Camrys what the heck is a Camry? Nothing but a made up Name.
Chevy does need to go back to use Cheyenne.
To be honest Chevy needs the like a Rock advertising again. That was pure gold. I can’t hear Segar without thinking Chevy.
Camry’s sold because they were reliable vehicles for old white boring people who like white, silver, and beige. We have a lot of those types in this country.
Your narrow-minded and distasteful comments have been noted. Thank you for permitting yourself to look like a complete and utter fool. Kudos!
Someone ^ drives a Camry, and is NOT happy! Hehehehe
Sorry Bub. I have a highly modified ’11 Camaro SS and a modified ’17 GS Corvette as play toys and a ’17 Cruze RS as my daily.
I couldn’t care less about the Camry, but making racial comments on here (or anywhere) is both disgusting and unintelligent. Even more sad than his comment? He probably goes on other websites, stands on his soapbox and claims to hate racists. An unadulterated fool he is.
Wait… don’t you know that it’s impossible to be racist if you’re hating / making fun of white people?? LOL I need a small daily like that Cruz… I have a mustang and f150… I’ve officially invested most of my portfolio in oil companies.
Well, yes. It is impossible for anyone, except white people to be racist. Or so the television tells our society. Cuckoo. And sadly, it looks like 17 people actually agreed with his comment. Now, in his comment, let’s substitute black for white, violent for boring and Cadillac for Camry. The outrage would be on unparalleled levels. As I previously stated, there is no need for this type of talk, here or anywhere. Disgusting!
Yes, the Cruze is a fantastic commuter. I had a ’13 RS and now the ’17 RS. ~42 MPG
Eric is correct. Many people don’t like sporty or advanced technology such as hybrids or electrics, so they buy the cheapest that solves their driving needs. It is like those who buy Charmin because it is a famous brand, but most buy the cheapest paper to clean their butts. My nephew has a silver Camry which is already falling apart, and he lives in Laredo, TX which is a “truck city” (40% of residents have a truck).
I thought the actor’s name that played Archie Bunker was Carroll O’Conner??
Not really a good name for a vehicle anyway, could be why GM didn’t follow through with it.
just ask all the readers at that “sister publication” who have responded to this “exclusive report”? in the last week!
At first, Badlands sounds like a badass name, then you think about it, and Badlands isn’t a good name. Chevrolet Silverado Badlands? Nope sounds terrible. Badlands just sounds too much like a place to attach the name to a vehicle.
At the time GM was probably looking to build a raptor equivalent. Now I dont think they have any interest, or at least very little. I’m sure they moved their specialty focus to the C8 Vette. I feel that a raptor fighter at this point would be a lost cause. It would take at least 2-3 years (or longer) to make it into production. By then the Ram Rebel TRX will be out, further saturating an already small market. But, since we’re allowed to dream, I’d forget the Raptor, and go for the Power Wagon, except keep the diesel, and call it the Kodiak, a name that already has a history with Chevy.
Badlands has been used for a couple of years already. Search for “American fast back Jeeps”. The name isn’t why I have one in my garage. The Jeep is Badass with it’s kitchen and rooftop tent.
Well…years ago GM purchased Ford’s former HQ (Ren Cen) in downtown Detroit that they didn’t want, so I think everyone’s even.
Bandlands is an 80’s hard rock band. Jake e Lee started it after the Ozzy gig. This takes me back to the era of real MTV… I can’t take Badlands seriously as a car/truck or anything else that isn’t a rock band. Chevrolet is better off not using it.
The Toyota Venza is a bad name
Venza means “toilet seat” in Japanese. Badlands ain’t so bad in comparison.
this is NOT what GM should be focusing on right now. The only things that GM needs to concern them with is a better Camaro, a RWD based Trailblazer SS to compete with the Durango and the new Explorer, an off road Blazer on the Colorado chassis, a new Colorado that looks nothing like the current one and more like the Silverado family of vehicles, a new Silverado SS, an off road Silverado 1500 performance truck and something to compete with the Dodge Charger in the Chevrolet lineup.
As far as Buick is concerned, either scrap the whole lineup or turn it all electric . As far as GMC goes, everything should be rear wheel drive based. Cadillac the same way. And I agree with the guys above. Bring back the “heartbeat of America” and “like a rock” slogans, Bring back the affordable, simple, easy to own, easy to operate, easy to work on Chevy vehicles. They would sell in sheer volume. simple pushrod V8 engines, they don’t need to all be insane, they just need to work and be reliable.
People Bye or they don’t bye based on feelings and emotions
J. B. Cooper
After reading your comment, I think I’ll turn out the lights and say goodbuy!
GM needs to pay back the money they owe, not work on mid engine sports cars or gritty off road trucks. They’re virtually dead in the water financially. If they don’t get right on their debt, the government should give the same amount to Ford and Jeep do we can have some reason badass vehicle.
As someone who works for GM, but prefers the performance of Ford/Dodge, It’s pretty sad to see the company as a whole go down the toilet. When Chevrolet first brought back the Camaro in 2010, they had that design perfect! A little old and new school in one vehicle, just like Dodge did with the Challenger and Ford did with the Mustang. Chevrolet could’ve easily kept tweaking the designs just a tad bit to make the Camaro even better while still maintaining a retro-like design. It would be amazing to see the old 350 small block and 396 big block engines come back more powerful than ever while maintaining a somewhat decent fuel economy from todays technology, drop either one of them in the camaro and you got yourself a true Pony Car! It’s baffling that they’ve decided to drop the Impala, a nameplate and a heartbeat of Chevrolet’s thats been in production since the mid 1950’s, that they could’ve EASILY brought it back to a RWD car, beef it up and return the SS package on it to compete with the Dodge Charger. I guess maybe that’s too much to ask? To make this long story short GM as a whole needs to bring back some older names and keep the souls of those names alive! That so far has been pretty much a punch in the gut when they brought back the Blazer as a small SUV thats on the same platform as the Equinox, they could’ve brought it back on a traverse platform, replace the traverse with it, and make a 2 door and 4 door option, also bringing back the ZR2 offroad package on it. As far as their trucks go the Silverado needs an immediate redesign. The 2019’s look WAY too much like a Toyota Tundra from the rear end and look too sleek in the front. They need to go back to the basics and bring out what longtime GM fans want, not what they think they want. To sum this all up, it’s depressing to see the iconic V8s from all 3 companies (GM /Ford/Chrysler) go away slowly and being replaced with all electric. Electric may have the upper hand of instant torque, but nobody can replace, bone-shattering V8 horsepower!
Long time Chevy owner. Switched to RAM. I’m disappointed in GM as a company it’s attitude & it’s product. I love my new rams engine performance & interior. The price is amazing thanks to rebates. It’s a big Horn PKG. & Gave me options I could only dream of at that price!
Chevy’s “profits first” & “our design team polled people that actually buy our trucks” attitude will be it’s down fall. The redesigns middle road truck PKG option is hideous! The trail boss looks OK but lacks a 6.2L! 5.3 is wayyyy behind my hemi…. Also I discovered the trail boss exhaust tips are fake plastic chrome bumper inserts? seriously!!??!! Yup.. Chevy needs a new attitude… & A better looking better equipped middle of the road truck PKG. Honestly bring back the 16 Z71 style as a cheaper classic option. It’ll need a max tow rear locker 6.2 L option. Off road PKG with skid pans & 2″ lift & factory tires that don’t suck. A factory bedliner cold wether group opt.