Chevrolet And Workwear Brand Carhartt Join Forces
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Chevrolet has entered a strategic partnership with Detroit-based workwear company Carhartt.
The apparel company, which is popular among construction workers, carpenters, mechanics and other laborers and contractors, will now be the “Official Workwear of Chevy Trucks and Chevy Trucks will be the Official Partner of Carhartt,” General Motors said in a prepared statement.
This will result in organic product placements between both companies and other product integrations. For example, all staff on the upcoming Chevy Truck Tour will be “proudly” wearing Carhartt apparel. The tour will visit “more than 50 events this year,” GM says, showcasing Chevy truck products to more than 3 million consumers across the country.
“When you look at both of our brands and our customers, there’s a natural connection between Chevrolet and Carhartt,” Hugh Milne, Chevrolet Truck marketing manager, said of the new partnership. “Both have more than 100 years of history rooted in Detroit. And today, both brands have built a reputation for delivering quality durable products.”
Carhartt was founded in 1889 when company founder Hamilton Carhartt recognized the need for railroad engineers to have tougher, more durable clothing. Its first product was the Carhartt bib overall, which was an immediate success and helped the company become the new standard for durable workwear. Today Carhartt “remains just as committed to developing the best products and creating authentic partnerships that help consumers on and off the jobsite,” the company says.
“Our mission is to develop rugged gear to serve and protect hardworking people; it’s built to be dependable and built to last – just like Chevy Trucks,” said Carhartt market vice president Janet Ries.
Keep an eye out for related products and other brand integrations from Chevrolet and Carhartt in coming months.
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Carhartt toques (aka beanies) very popular amongst the modern urban Detroiter – the hipster
Hopefully this results in a Carhartt Silverado edition at some point, the branded edition vehicles usually are pretty neat. Had a North Face Trailblazer growing up, everyone thought it was awesome. Had the seat stitching and such but also had unique exterior trim and marker lights on the roof rack, just enough to really set it apart. Eddie Bower Explorer did well, see lots of those even today. Chevy did the camo truck a few years ago, can’t remeber if that was Mossy Oak or someone else. I liked it but I haven’t ever seen one in the wild. And the most famous of all, the Harley Davidson F Series trucks, those need to come back they are pretty sweet. What others am I missing?
How kool would an all black SWB Reg. Cab 4×4 Carhartt edition look? Pretty darn great, that’s how. NOW, all we need is GM to bring back the SWB, Reg. Cab to the USA. Am I too greedy asking for a modern STEPSIDE to go with this? Just sayin’.
Yes it would. To tell you the truth, while almost everyone wears Carhartt on the job site, many do not drive a GMC SWBSC 4×4 like I do. Most drive ford’s/dodge’s. Some drive toyota’s and a few of us drive GMC’s/Chevy’s. We are the minority, unfortunately. The affiliation is one sided, as I said, almost everyone wears Carharrt. Sorry but a step side is for the “street” crowd and not a real consideration for the working stiff/ jobsite crowd that needs real bed space for real world use.
A Sportside can haul or tow anything that a Fleetside can.
Lol, yeah, let me see you trying to haul 4×8 sheets hanging over the edges on the narrowed bed of a sportside. Not only that, your sq ft area is less as well for other materials. At least a SB fleetside will only have the length of a 4×8 hanging over the tailgate and still securable. How much narrower is a sportside vs fleetside?? Wanna look good? Sportside. Wanna’ get more $hit in the bed? Fleetside.
Sportside isn’t useless but NOT a jobsite working truck.
A 4 x 8 sheet of materials will fit in a Sportside. Just like a short box Fleetside, it will sit on the tailgate, cuz they’re both the same length. You mentioned sq. ft. area…It’s actually cubic ft…Then yes, the Fleetside is bigger. But if you’re Hauling dirt, rock etc., Your payload will kick in before it’s full. Which is exactly the same…i.e…half ton. So unless you are hauling mulch or packing peanuts, They are exactly the same.
They had tried this in 2017 i believe with the 2500 HD I guess it wasn’t popular enough because they didn’t build it
https://www.equipmentworld.com/chevy-unveils-carhartt-silverado-2500hd-a-sharp-work-truck-literally-covered-in-duck-brown-fabric/