Chevrolet has partnered with Houston Astros second baseman José Altuve to support youth sports and athletic development.
General Motors says Altuve will be a Chevy brand ambassador and will work with the brand on a variety of projects, namely its Chevy Youth Baseball programs and clinics.
“Chevy and José Altuve share a love of baseball, involvement in our communities and a commitment to developing the next generation of players,” said Chevy marketing boss Paul Edwards. “This partnership helps us give back to our communities and support youth baseball through the Chevy Cares platform.”
“I owe everything I am today to the skills I learned playing youth baseball,” Altuve said in a statement. “My partnership with Chevy and Chevy Youth Baseball is a natural fit and a great way to continue to connect with and inspire future all-star hopefuls.”
Through Chevy Youth Baseball, GM hopes to “empowers the next generation of Major League hopefuls to stay active, develop self-esteem and learn important life lessons like teamwork.” The program was started in 2006 and has hosted nearly 2,000 free baseball clinics since and helped 8 million young baseball players by providing them with equipment and uniform donations.
Chevy Youth Baseball has also contributed money to refurbishing baseball diamonds all around America.
An unmistakably American brand, Chevrolet sees the country’s national pastime as a good fit for its marketing ventures. In addition to supporting youth baseball, the brand has been the ‘Official Vehicle of Major League Baseball’ since 2005 and also says it “proudly supports 15 MLB teams.” This year’s MVP for the MLB All-Star Game on July 9 will also have the choice between a 2019 Silverado 1500 LT Trail Boss or white 2020 Silverado HD High Country as a prize.