Cadillac Escalade sales decreased 2 percent to 9,432 units in the second quarter of 2019. The results underperform its segment, which is far from ideal given the Escalade’s importance to GM’s bottom line (the vehicle is believed to be GM’s most profitable vehicle).
So now, in what could be a way to boost sales volume in the competitive and highly-lucrative full-size luxury SUV segment ahead of the arrival of the all-new 2021 Escalade, a new Cadillac discount reduces the price of select 2019 Escalade models by as much as $8,000 during the month of July.
Nationwide Cadillac Escalade discount offers for July 2019 apply to the regular-length Escalade and the Escalade ESV models, and are as follows:
- Purchase incentive: $3,000 toward the purchase of a new model for current Cadillac owners/lessees who finance through GM Financial.
- Purchase incentive: $8,000 purchase allowance.
- Finance incentive: $1,000 APR cash + 0 percent APR for 72 months.
- Lease incentive: $2,000 toward the lease of a new model.
For reference, here are the 2019 Escalade and 2019 Escalade ESV trim levels and their corresponding starting MSRPs:
2019 Cadillac Escalade:
- Standard – $76,490
- Luxury – $82,090
- Premium Luxury – $86,490
- Platinum – $95,590
2019 Cadillac Escalade ESV:
- Standard – $79,490
- Luxury – $85,090
- Premium Luxury – $89,490
- Platinum – $98,590
Applied to a 2019 Premium Luxury model with a starting MSRP of $86,490, the $8,000 Cadillac Escalade discount brings the starting price of the full-size luxury SUV to $79,490, making it just as affordable as a Standard (base) model.
The GM Authority Take
The headline-making $7,500 Escalade discount is likely a strategic tactic to fend off new rivals – including the well-received Lincoln Navigator – prior to the arrival of the future Cadillac Escalade, which is expected for the 2021 model year. See more on the 2021 Escalade.
- Must take delivery by September 3rd, 2019.
- See dealer for details.
- Incentive for the United States of America, unless otherwise specified.
- Some customers may not qualify for this offer.
- Offer not available with special finance, lease, and some other offers.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. GM Authority will not be held responsible for any misprints, typos or any other errors.