In addition the that little bit of product placement, Cadillac also aired a new commercial during ABC’s coverage of the awards ceremony. The 60-second advertisement, dubbed ‘Made to Move/Summer Lights’, features the Cadillac CT6 sedan along with the XT4 and XT5 crossovers and the Escalade SUV. There’s no voiceover, with the ad essentially serving as a summer-inspired music video for the electronic song ‘Diamond Veins’ by artist French 79.
While the idea for this video is simplistic, we’d say it’s relatively well done, capturing that magical feeling that a fun summer night out is known to muster. It was put together by Cadillac’s ad agency Publicis North America, which stuck with Cadillac after former chief marketing officer Uwe Ellinghaus left the company in March of last year.
While this ad aired during the ESPYs, it may appear elsewhere on television networks throughout the summer, perhaps in a shorter 30-second cut down take. The ad is representative of Cadillac’s current lineup, after all, leaving out the ATS and CTS and focusing on crossovers and SUVs. It does not have any scenes with the CT5 or CT4 sedans, either, which won’t arrive in showrooms until later this year.
Check out the ad embedded above and feel free to let us know what you think in the comments below.