The 2019 ESPY Awards (which is short for Excellence in Sports Performance Yearly Awards) were recently hosted on ABC.
In recent history, Cadillac commercials have a common sight during major awards shows, while the automaker is also often present at pop culture events like fashion shows.
It was no surprise to see General Motors’ luxury brand appear at the 2019 ESPY Awards, then. The automaker brought the updated 2020 Cadillac CT6 sedan to the show, sending out a tweet showing the Crystal White painted car situated outside the show.
“Like the other athletes on the red carpet, the Cadillac CT6 is agile and fierce. From tight cornering to open roads, every ride is one to conquer and remember,” ESPN’s Juan Ocampo said of the full-size four-door.
— Cadillac (@Cadillac) July 11, 2019
In addition to presenting the 2020 Cadillac CT6 in physical form at the show, the car also featured in a 60-second advertisement that aired during ABC’s coverage of the ceremony. In addition to the CT6, the ad, dubbed ‘Summer Nights’ also featured the Escalade, XT4, and XT5.
The 2020 Cadillac CT6 has ditched the 3.0-liter twin-turbocharged LGY V6 and 2.0-liter turbocharged LSY four-cylinder engines from its lineup, leaving only the 3.6-liter LFX V6. The 2020 Cadillac CT6 Platinum and CT6-V also give buyers a little more choice, offering up the 4.2-liter twin-turbocharged V8 Blackwing engine.
Prices for the 2020 Cadillac CT6 start at $59,990 for the base model. It is not yet clear if production of the sedan will continue in the United States beyond the 2020 model year.
Source: News Wheel