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GM Authority

The Seventh-Generation Chevrolet Camaro Has Only Been Delayed [Update]

A new report alleged that the seventh-generation Chevrolet Camaro has been cancelled, but we have now received new intel indicating the car has actually just been delayed.

The report cited unnamed sources who said the seventh-generation Chevrolet Camaro has been shelved. It’s not that GM is abandoning the Camaro nameplate altogether, though, but has rather delayed the introduction of the seventh-gen car until further notice.

The good news is that the current version of the muscle coupe isn’t going anywhere soon, with production expected to last until 2023. That leaves room for another potential refresh after the recently introduced 2020 model year update, along with more model variants (ahem, Z/28, anyone?).

2019 Chevrolet Camaro LT Turbo 1LE Exterior - Crush - Street - September 2018 - Media Drive - Seattle 020

Dwindling sales and a shifting business strategy may have driven GM to reconsider its Camaro strategy. Not only is the Camaro losing the sales race to the Mustang and even the Challenger, it’s somewhat at odds with GM’s strategy to focus on trucks, crossovers, SUVs and hybrid/electric vehicles in the United States.

If the seventh-generation Camaro ended up getting the green light as previously planned, it would have likely ended up on the A2XX/Alpha 2 platform that underpins the new Cadillac CT5 and CT4 sport sedans, which is an evolution of the Camaro’s current platform.

2019 Chevrolet Camaro LT Turbo 1LE Exterior - Garnet Red Tintcoat - September 2018 - Media Drive - Seattle 005

The next-generation Ford Mustang is expected to arrive in 2021 or after. Dodge is also believed to be working on next-generation Challenger that will arrive sometime after 2022. Chevy will attempt to keep pace with its rivals with the sixth-generation Camaro by applying heavy updates to the car.

(A previous version of this story indicated the seventh-generation Chevrolet Camaro had been cancelled, but we received word that it has actually been delayed until further notice.)

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Sam loves to write and has a passion for auto racing, karting and performance driving of all types.

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Comments

  1. Chevrolet = Death by a thousand cuts….

    Reply
    1. Mary Barra is clueless and she needs to go, along with the untalented, untrained and uneducated designers/engineers. Let gut this losers and get some good people with ideas and imagination.
      GM needs to wake up and save the Camaro, which is an American icon. Instead of saving Mary barra.

      Reply
  2. This is the stupidest thing I have heard come out of GM, if this true, which I hope it isn’t they’re making a big mistake.

    Reply
    1. No kidding. They have the Avista design sitting right there. Put it into production! It’s more of what the 6th gen should have been anyway. Had it been, dealers wouldn’t be able to keep them in stock. Kill the Impala, kill the Cruze, kill the Volt, kill the Camaro, probably kill the Malibu, float the idea of taking the Corvette away, and while we’re at it, throw out a half baked Silverado and call it a day. What the hell is going on at GM??

      Reply
    2. My guess is that they were quite far along with gen7 development and like the Alpha2 CT4, the Alpha2 Camaro wasn’t designed much differently from the Alpha1 Camaro. Only then did they realize that the gen6 Camaro was a stink bomb. Nobody wanted an ugly and impractical pony car they couldn’t see out of, yet it was too late to change the Alpha2 Camaro. Outward visibility is baked into a design, as is trunk opening size and interior space. It must be set in concrete at the earliest development stages, which for the Alpha2 Camaro would have been around 2016.

      Thus they terminated the project, but to say so publicly would harm current Camaro sales, so they came out with this “delayed until further notice” horsepuckey. Sure sure, like development of the gen5 Camaro was “delayed until further notice” after the gen4 Camaro failed to sell well.

      I believe Al Oppenheiser deserves much of the blame for the Camaro’s demise since as Chief Engineer it was his responsibility to set design parameters like outward visibility, trunk opening size, and interior space. He failed to balance the needs of a daily driver against the demands of track usage, and the result was a weekend toy car with even less practically usable cargo space than a Corvette. I’m told the back seat isn’t even usable for baby seats. Why wouldn’t they make baby seat usage a design goal for a car purchased by young men? The group think must be strong at GM.

      Reply
      1. Wow, just came across this comment. First, Al O. designed a car, in it’s base form, that has all the cooling goodies that you have to pay 80K for in a Mustang. Ask me how I know, I owned a 2016 Mustang that ruined many a track day because of trans overheating, diff overheating. And, after struts, springs, bracing, the car still kinda stunk on the track. Camaro, base SS suspension is planted. Ask around.

        Second, there is a huge aftermarket out there for Mustang rear suspension fixes…and not because of the Mustangs popularity. Ever drive a Mustang on a road course? Enjoy the word “lively” Lively translates into rear instability. That independent Mustang rear suspension was designed for the Gen5 Mustang but was shelved due to cost. So, you have 10 year old design going into a Gen6 Mustang which is why it really doesn’t handle.

        I want a car that performs and looks good. Camaro is it. Mustang…great for going to car shows unless you want to spend Corvette prices for MUSTANG.

        Reply
    3. Mary Barra is clueless and she needs to go, along with the untalented, untrained and uneducated designers/engineers. Let gut this losers and get some good people with ideas and imagination.
      GM needs to wake up and save the Camaro, which is an American icon. Instead of saving Mary barra.

      Reply
  3. Here come the emotional guys (and the hidden Mustang goons).

    It could be a design revision or/and to add a variant to Alpha.

    But if it’s the real thing that’s less buyers for Chevy.

    Reply
  4. Let’s hope that this rumor/report is a load of shit. Is GM going to systematically leave all passenger car segments? Except for the mid-engine C8 Corvette? I know that Spark, Sonic, and Malibu have yet to be cancelled, but nobody is buying Spark or Sonic. Malibu is the only viable car left to remain on the Chevy radar. American car companies have surrendered the passenger car market to foreign competition, regardless of segment contraction. If GM plans to fill these passenger car segments with electric cars, they are way out of touch with what consumers truly want. The masses are NOT clamoring for electric powered vehicles. In my line of work, I drive a LOT! My Cruze averages nearly 44 MPG per tank, on summer blend fuel. There isn’t a GM crossover that can match this kind of fuel economy, matched with the features that I have, at the price I paid. But, guess what, foreign competitors do…again, regardless of market contraction in the sedan segment, there are still buyers that want compact and mid-size and full-size sedans.

    Reply
    1. Gen 5 was a big hit. Why? Because it looked like a ’69. Now we have a car with a truck front end. GM clearly does not understand buyers in this segment. Challenger is thriving because it looks like a ’71.

      Reply
      1. The biggest issue for me with the Gen 6 is its size….its too damn small. I bought my ’13 due to it being more of a muscle car. Though I will say I will NEVER by and Mustang or a Challenger if they cease production of the Camaro, but others will. Sad day.

        Reply
        1. Mary Barra is clueless and she needs to go, along with the untalented, untrained and uneducated designers/engineers. Let gut this losers and get some good people with ideas and imagination.
          GM needs to wake up and save the Camaro, which is an American icon. Instead of saving Mary barra.

          Reply
      2. The Mustang is also thriving and it’s not a retread of a 50 year old design. Instead it’s a brilliant mix of old Mustang styling motifs and new German sport coupe design that somehow looks totally American. Ford designers had the courage and creativity to try something new and they succeeded beyond all expectations.

        Let Dodge service the retro crowd. The rest of us want a sleek and sophisticated modern design like the Avista (but more aggro since it’s a Camaro). GM has all the talent in place to do it, all they lack is leadership.

        Reply
        1. Mary Barra is clueless and she needs to go, along with the untalented, untrained and uneducated designers/engineers. Let gut this losers and get some good people with ideas and imagination.
          GM needs to wake up and save the Camaro, which is an American icon. Instead of saving Mary barra.

          Reply
  5. Seems especially silly given the corvette switch to midengine opens up the Camaro to take on the lead FR performance.
    Unless they plan on making Corvette a sub-brand, with a crossover and FR model.

    If this is true it’s their own fault. The new Camaro looks like crap. Engineering prowess isn’t enough to sell bad design.
    There aren’t enough people who actually understand the consumer. And focus groups are a bullshit way to plan products, you need engineers and managers that are actually passionate and understand the market segment.

    Reply
  6. If GM botches the full size SUVs, the death spiral will begin. They destroyed brand equity for years.

    Reply
  7. Seems especially silly given the corvette switch to midengine opens up the Camaro to take on the lead FR performance.
    Unless they plan on making Corvette a sub-brand, with a crossover and FR model.
    If this is true it’s their own fault. The new Camaro looks like crap. Engineering prowess isn’t enough to sell bad design.
    There aren’t enough people who actually understand the consumer. And focus groups are a BS way to plan products, you need engineers and managers that are actually passionate and understand the market segment

    Reply
  8. Turn Camaro into a common man’s Cayenne/Urus. A muscle SUV… Similar to Lutz’s Corvette SUv idea, but without the 100k starting price.

    Reply
    1. Totally agree with you Mark. Comments here are full of older men that still live in the past. Millennials are now making up the majority of market and they prefer an SUV that can do everything, including performance. They can no longer afford a sports car and a family car. They want 1 car that can do all of that. Ford knows it and it ahead of the game now.

      Reply
      1. Prediction: Ford’s electric Mustangish SUV is a success. GM notes the success and responds with a competitor for MY 2029.

        Reply
    2. That’s a bold and risky idea that could succeed if executed properly, so we can be sure GM will never do it.

      Reply
  9. And the value destruction goes on… With GM dreaming of making Corvette a separate (SUV) brand, what halo vehicle will be left for Chevy? Impala is gone, Camaro will be gone, Corvette will not be Chevy, etc… Regardless of sales, brands need some exquisite showcasing.

    Reply
    1. “what halo vehicle will be left for Chevy?”

      “truck, truck, derp” or “D’ouchette”

      Anyways, I’d wait for more solid info.

      Reply
      1. How is a 3rd place truck a “halo” vehicle? Nothing GM makes is halo worthy. A Chinese Buick? A Mexican Chevy truck? Any Cadillac? We can only pray the C8 Corvette is not some half assed mediocre product.

        Reply
  10. Hard to believe in a story coming from a site that doesn’t show up on the first five pages on google! It very well could be true but I think the site is just trying to get more traffic.

    Reply
  11. GM. Build a mediocre to terrible car full of corner cutting and no advertising then blame the market for poor sales. God, what happened. Get Mary Barra out along with North American ad bosses. Jesus.

    Reply
    1. Yep. Look at what FCA has done with Challenger. Styling that relates to the muscle car buyer and marketing that has been second to none. All on a 10 year old platform. Impressive.

      Gen 5 Camaro was very pretty. Today, the car looks like a mish-mosh of different influences. GM is lost.

      Reply
    2. But it’s not a terrible car. It’s driving dynamics and straight line performance rank among the very best cars in the world regardless of price. That’s what’s so tragic about it. If Al Oppenheiser had fought for a little more glass, a little larger trunk opening, a little better interior packaging, and a more original design, then it could have been a smashing success.

      Reply
    3. Mary Barra is clueless and she needs to go, along with the untalented, untrained and uneducated designers/engineers. Let gut this losers and get some good people with ideas and imagination.
      GM needs to wake up and save the Camaro, which is an American icon. Instead of saving Mary barra.

      Reply
  12. I heard it from someone here about this awhile back. I thought moving the Corvette to mid-engine that it would give the Camaro more breathing room. But I guess it came in the wrong time. I love the Camaro they had a great car just needed a competitive price.

    I don’t want to see that day ?

    Reply
    1. Just seen the updated, couldn’t edit in time.

      Scheww.. that was a close one. Lol

      Reply
  13. If they do It would be a dire mistake, they could at the very least make it hybrid and/or electric… I’m a bit surprised by that report but then again, GM has gotten us used to disappointment as of late.
    Let’s see how it evolves.

    Reply
  14. Look at the update a few minutes ago, as I said probably just a revision or it looks like the 6gen will still be on sale till the 24’s are introduced

    Reply
  15. Okay then, it’s official: Mary Barra must go. On her rudderless watch we’ve gone from quality is job 1 (or something like that), to “hey kids, science-technology-engineering-math is cool”, to zero emissions and zero crashes (yeah right), and most recently… a little hope won’t kill you. Go. You are incompetent. Don’t let the door hit you on the way out.

    Reply
    1. Do they have your resume on file at GM?

      Do they know you are available?

      Have you given Burger King your 2 weeks notice yet?

      Reply
      1. Is take a person managing Burger King over Barra any day.

        Reply
      2. You do realize, minus the Burger King part, you’ve used that insult almost verbatim before, right?

        Your non-stop insults and trolling would be more effective if you used some new material every now and then.

        Reply
        1. Why would I waste my time coming up with something new for a stain like you?

          Reply
          1. “Why would I waste me time coming up with something new for a stain like you?”

            Why? Something new might take this place from a “5th rate clickbait site.” as you have called it, to a 4th rate, or even 3rd rate site. Imagine the fun you would have insulting random strangers then… the feeling of accomplishment you would have… the accolades… the doors that could open for you.

            Reply
      3. A Burger King manager would run circles around clueless Mary any day of the week!

        Reply
    2. Barra isn’t the one who set the design goals for the Camaro6. That was Mark Reuss as the executive in charge of overall product planning, Al Oppenheiser as Camaro’s Chief Engineer, Ed Welburn as the head of GM design at the time, and Tom Peters, lead designer for the Camaro6.

      The CEO doesn’t normally get into the specifics of vehicle development. Such micro-managing is typically disastrous for anyone who name isn’t Steve Jobs.

      Reply
      1. Mary Barra is clueless and she needs to go, along with the untalented, untrained and uneducated designers/engineers. Let gut this losers and get some good people with ideas and imagination.
        GM needs to wake up and save the Camaro, which is an American icon. Instead of saving Mary barra.

        No matter who calls the shots at GM and camaro division, THEY NEED TO GO….Its not working, thjey are destroying the company and the brand.

        Reply
  16. This is Mary “I know nothing of design and cars” Bara’s doing. Useless twit.

    Reply
    1. what a pos she is, she absolutely knows nothing about GM and never will, resign.

      Reply
      1. Afi K. James agreed. We need someone in charge who will actually give a damn about the legacy and history of GM and try to preserve that WHILE keeping up with the demands of this changing world.

        Reply
        1. Thank you.

          Reply
          1. If I was running GM everything would be perfect and the company would be oozing out money,

            Reply
  17. If this ends up being true, GM is headed down a dark path. What happened to fun cars like the CTS-V wagon, the XLR, Avalanche, etc.? We all remember how much of a splash the Camaro made upon its return in 2010. Why would GM give up on a car that helped put them back on consumer radar? This “giving up” habit rings true with the CT6, G8/SS, Solstice/Sky, and Volt. Even the advertising has gone down the toilet. I remember how the rampant product advertising in the first Transformers movie (2008) made some GM cars seem to be cooler than their competitors. Then the 2008 commercial with Brandy Carlisle’s song “The Story” (worth a watch if you’re unfamiliar with it) really was a home run. But all of that emotionally appealing was eschewed for Real People (NOT ACTORS), dancing robot lease specials, and THAT’S NOT A BUICK! It’s a shame they didn’t run with the former advertisement strategies, especially right after the bankruptcy! Imagine if they had continued innovating and beautifying their products in order to be more unique. Instead they chose to be a “socially responsible”,shareholder/stock market prioritizing company. We all know how that worked out for Sears. You need to have/invest in desirable products to attract more consumers to make money LONG TERM. Repeated cancellations (ATS, CTS, CT6, Impala, Volt) do not bode well for consumer confidence. For the Corvette, I think it should have retained its FR layout and the mid-engined car should have gone to Cadillac as the ultimate GM halo car (with a real name like Elmiraj or Envira). Mary Barra and her beancounter cronies need to be shown the door, as they’re ruining the very company I used to admire and be proud to drive.

    Reply
    1. UPDATE: Now that the Camaro has only been delayed (not cancelled), I need to update and restate some of my commentary above:
      – Emotionally appealing, moving commercials must return. No more lease specials on stripper models.
      – Plug-in hybrids like the Volt and CT6 PHEV would be key into helping the public in transitioning towards fully electric vehicles (Look at BMW’s aggressive plug-in hybrid rollout strategy) and may help them secure more future buyers.
      – Hiring better designers and product planners, in addition to freeing up more cash for product investment would go a long way towards improving their desirability.

      Reply
      1. Wow, you should be on the board, from what I heard they were just spending all that money on scratch offs, St Ides and crack…….

        Reply
        1. I’m flattered that you think I should be on the board! In reality there’s no way I’d be able to get there from where I stand right now in life though (future flight attendant). From a company that brags about high average transaction prices (ATPs) and pursuing profitable segments, you would think they’d have more to show for it. They should be able to spend ~$100 more on each interior and at least try to maximize the use of expensive developments like the 4.2 V8, Super Cruise, and the Alpha and Omega platforms. Platform sharing is okay if all of the products are WELL DIFFERENTIATED and WELL EXECUTED; the platforms should be well designed from the start. If a nearly bankrupt (at the time) GM could give us the G8, revitalized Camaro, CTS-V, and XLR, then they have no reason to continue down the cost cutting path they’re on right now.

          Reply
      2. All your mumbo jumbo aside, it is much simpler than that. Killer styling sells.

        Reply
  18. Meanwhile the Mustang kicks it’s butt.

    Reply
    1. After being a life long GM fan and buyer. I see a new Mustang in my future this fall.

      Reply
    2. Mustang clearly outsells the Camaro, but the entire segment is down and the overall numbers are not making any boardroom happy.

      Reply
  19. I call BS. Let’s see if there is an official GM comment.

    Reply
  20. Lemme just say this…..The Camaro is going to be more traditional “Corvette” than the new mid-engine one. I’m sure most of the current owners will go there over the new one.

    The Camaro is also a sedan and a convertible. Should I mention that GM recently cut most of its sedans, and the Buick Cascada. GM would be exiting many segments with the death of the Camaro. I’m glad their not going through with it.

    Reply
    1. Now that’s what ( IMO ) will replace Malibu/Impala and Regal/Lacrosse. A single Alpha and/or Omega based sedan for each division for non-CUV buyers. I say this because there’s no GM large fwd car platform for America in the future and Cadillac car platform must be amortized to keep prices in check.

      Reply
  21. @ Matt: The “Avista” is more like the Porsche Panamera. A four passenger 2-door. Its longer than it appears in photos. Would be a great replacement to the LaCrosse.

    Reply
  22. So, considering the nightmare that has recently been GM’s brand messaging & PR department, “…the seventh-generation Chevrolet Camaro has been shelved.” might…maybe…possibly…could be interpreted as, “…the current plans, on the drawing board now, for the gen7 Camaro to be exclusively ICE-powered have been shelved.”

    It’s possible that all Camaro plans/development up to this point haven’t provided for the possibility of an electric or hybrid powertrain, but now they’ve changed their minds. Hence, the gen7 Camaro (as it was) has been shelved, and a replacement car is delayed while they figure out how much electrification they want to integrate into the new design. That scenario might also explain the talk that a new Camaro wouldn’t migrate to the newest Alpha platform revision, since Alpha may not be able (too compact?) to accommodate a (suitable) battery pack.

    In any case, this could be just one more example of GM failing to get ahead of product decisions/announcements and explain things properly before the GM-faithful have a meltdown. Or, it’s some guerilla-marketing ploy to gauge the demand for a next-gen Camaro…or a high-pressure ploy to jumpstart current sales. There’s ZERO reason why Chevy can’t have a Camaro that would be more desirable and sell better than the current one, but they won’t get there if profitability and stock prices continue to drive their decisions.

    Reply
    1. GM or pretty much any company, doesn’t have to and in fact. really doesn’t want you to know what its going to be doing in 2021 or 2023 or 2033….there was no “failing to get ahead of product decisions/announcements and explain things properly before the GM-faithful have a meltdown.”

      There was no announcement……just the little girls having a meltdown from a rumor or 5th rate clickbait site.

      You want to know what GM is going to be making in 2023? Get a job with GM, but then you can tell any one or you would get fired from GM………Catch 22 kids…..

      Reply
      1. Correct…I don’t expect GM to want everyone to explicitly know what their precise plans will be for future products, but they should be better able to manage the fallout when mis- or disinformation starts circulating. First there was the confusion about the cancellation of the CT6, then the unexpected plans for the V-series Cadillacs, and now this about the Camaro. Some sort of official statement needs to be made, to get ahead of the speculation…if it’s a delay related to chassis integration (or whatever…), so be it. Hopefully the fact that it’s merely a delay is further backed up in coming days…something to reassure people.

        Reply
    2. Your last sentence is GOLDEN. I send GM and Cadillac a tweet on the regular about how BLIND they must be to assume people don’t see this. And the irony seems to be the more they chase profits, the more they lose sales and eventually marketshare. You want people to spend money on a PRODUCT that you’re not even willing to spend (invest) money on. And don’t tell me about all these newly funded plants. These are just the things they do to stay “viable.” Other than SUPERCRUISE, where is the drama and passion in design? I once heard it said that if you don’t look back at your car when you get out, that you bought the wrong car. Look at their Twitter. More about SOCIAL PROGRESS than SIZZLING PRODUCT. This thing is BROKE BY DESIGN… Just like many of their cars…

      Reply
  23. that was close!

    Reply
  24. If the jerks behind GM’s strategy really care about that, they should go over to a Japanese brand. Some of us care about the legacy of the brands, and would like to see that carried on!

    Reply
  25. Why wouldn’t the 7th gen be built in VSS-R? Has that platform been canceled?

    Reply
    1. No, it will be based on the VSS-R platform.

      Reply
  26. So if Corvette becomes a brand. There was some talk 20 years ago of a Corvette Firebird As the 4th gens we’re bowing out. Color me intrigued and hopelessly optimistic.

    Reply
  27. Umm, wasn’t the Mustang pushed back a few years as well? A refresh for 2021 perhaps, but it sounds like a new Stang isn’t coming for a long time either.

    Challenger reminds me of a porcelain bath tub with 4 wheels. The only reason it sells is because Chevy was dumb enough to make the 6th gen smaller than the 5th with even smaller windows. The 5th was already borderline. That and HEAVY discounts.

    Reply
    1. Challenger sells because it looks good and is marketed very smartly. Had GM stayed with Camaro5 with minor enhancements through the years sales would be strong.

      Reply
  28. Alex, u were close to fail again hahah

    Reply
  29. Hmmmmm……make a car butt ugly and it doesn’t sell, so talk about cancelling it. Guess the Silverado HD’s are next……

    Reply
  30. What is the source of this information? I didn’t see a source cited.

    Reply
  31. I have a 17 ss 1le and I love it, never been a big camaro fan or a Chevy or anything GM fan. But this car has changed my mind, and Am rooting for GM.Poor car reviews shot this car down before it had a chance and then the refresh hurt it even more. I appreciate of the fifth generation Camaro but never wanted to drive it.but the six generation changed my mind I thought for sure with the mid engine Corvette that the Camaro would be more appealing because it would be more affordable and attainable without losing out on performance Camaro has upped the performance so much I feel like it’s out of the mustang comparison if they do for sure kill the Camaro I just wonder where they would have taken the design.

    Reply
  32. I think this was all a big ploy by an automaker to test the waters to see just how many people would respond and to see if continuing with the muscle cars would be profitable. And honestly, it makes sense.

    Truth is, while this insane horsepower war is waging, I feel that GM is wasting alot of money on a small percentage of the niche cars that truthfully, most people can’t even afford to own. The Camaro, like most Chevrolet vehicles, was an affordable performance car while the Corvette was the @$$ kicking sports car that challenged the rest of the world. The Z/28 was the Camaro that was just below the SS and was a more comfortable, affordable performance car. Dodge is honestly the only “American” muscle car manufacturer that hasn’t forgotten that not everyone wants, or needs a nearly 500hp car or a track focused sports car with the name of a muscle car. I’m willing to bet that 60% of the people who own Camaros or Mustangs don’t even take them to the track and I’m not talking the 4cyl and 6cyl owners, I’m talking about the GT & SS owners. The horsepower wars are great but the problem is, both sides are loosing sight of the most important part of the whole reason they are here. Muscle cars are supposed to be affordable. Dont get me wrong, I don’t think a ZL1 should cost $19,000 but I think there needs to be a few V8 models in the mid to upper $20K range as well. The bad part about all this is Chevrolet could be doing alot better if they really took the time to look at what they have. They are the ONLY American auto manufacturer that has four different lines under their umbrella in America ALONE!!! Yes, their cars are a bit lackluster, boring and some of them are a bit upsetting to alot of the fans and followers of General Motors, but it seems as though GM is partially listening to us. They did change the nose of the Camaro after hearing our protests and now it’s time to continue this.
    Any of you who have read my posts before know I tend to fill my comment box with my own personal ideas and viewpoints as to what I see (as a consumer) that may help to turn the GM Ship around. As I look at GM, I feel that GM could easily satisfy every single market if they were to restructure the company. General Motors has Chevrolet, Holden, GMC, Buick & Cadillac. Here is just a perspective of how General Motors could look under a restructured plan.

    Cadillac: The top tier of GM has been focused on re-branding themselves as THE American luxury car with an eye for performance and they’ve done a Remarkable job. Positioning themselves almost like an American Mercedes Benz, complete with an AMG lineup, Cadillac has put the world on notice with vehicles like the CTS-V family and the ATS-V family of world class performance cars, capable of going toe-to-toe with German performance and luxury vehicles and coming out as equals. While this new emergence of V-series vehicles has been a let down (besides the CT6-V) there is still hope. Cadillac has some amazing engines, the 3.0 twin turbo, the 3.6L twin turbo and the new blackwing V8. Cadillac needs to expand the Blackwing family to more engines and create a whole new lineup of engines specifically for Cadillac vehicles. Granted not everything needs to be a ultra high performance vehicle, everything should be a capable and confident performer, including the next generation Escalade. There have been some design sketches of a RWD Cadillac coupe that Cadillac needs to go ahead and build. The other thing Cadillac needs to do is take every single vehicle and put it on a rear wheel drive chassis. Even if they make an all wheel drive version, everything needs to be rear wheel drive longitudinal drivetrain based. Along with this Cadillac needs to take on Tesla with electric performance vehicles. Now, Cadillac should not be the only brand in the GM umbrella with electric vehicles but it should carry the high performance electric vehicles along with the Corvette. I’ve mentioned this for a while now and i’m going to take a moment and touch base on why I feel this way. The Corvette is a pure sports car, plain and simple. It is now down on the level of a Mustang, Challenger, Charger or even the Camaro. It is a world class sports car, just like the V-Series cars that Cadillac has. It is time for the Corvette to grow up and take it’s rightful place in the world. The C8 Corvette is a mid engine sports car and should be placed in a prestigious category that would put it more on the playing field with Ferrari, Lamborghini and vehicles of that status. While I do believe the Stingray name should live on along with the Z06, GS and all of that along with an Electric Ray (would love to see a new Mako & Manta Ray as well), the car should receive the full transformation it deserves and move up the ranks.

    Buick: Buick should be the brand that is a step below Cadillac and the brand more focused on electric and quiet luxury. Bringing back names like the Electra and Riviera along with new names like the Avista, Avenir, Envision and others. Electric cars are here and honestly, that’s fine. There are people who love the though of electric mobility and the mainstay of the for GM should be Buick. Smooth, effortless transportation that has style and tech, Buick would fill this niche perfectly. Buick is already a brand known for it’s approachable luxury and silent ride along with some slightly engaging vehicles such as the (slightly sportier than your grandfathers 1995 Honda Accord 4-cylinder and just as awkward as your grandmother’s Hyundai Scoupe) Regal GS. But seriously, Buick should be the Brand that brings electric mobility home for General Motors

    GMC. WE ARE PROFESSIONAL GRADE: GMC should be where it’s AT for trucks. Forget Ram, Forget Ford (no seriously forget Ford, seriously!) GMC SHOULD BE the end all, be all for TRUCKS and SUVS!!!! No other truck company should ever be above GMC. There is no excuse, there is no reason. I dont want to hear it!!!!! The problem is GMC is trying to share the truck wealth with Chevrolet when GMC should be taking over the whole dag-on thing. Here is what GMC should be. Get rid of the Acadia, get rid of the Terrain, If people want posh front wheel drive based crossovers, direct them to Buick. Take the GMC Canyon platform and bring back the GMC Jimmy. Now people understand, this isn’t a soccer mom crossover, this is an SUV. Just because it’s on a truck based platform doesn’t mean it needs to be crude and bad handling. This is still a GMC we are talking about here. It needs an AT4 package for off road just like it needs a GMC Typhoon package for the street along with an SLE, SLT and Denali package. Powering this little monster should be a base 2.7L Turbo and a V6 Duramax Diesel. The same goes for the Canyon. Honestly the Canyon is the best small truck on the market but it needs to be better and it needs a Syclone package. Both the Typhoon and the Syclone need a variant of the 3.6L Twin Turbo setup pushing 450hp/495tq. The Sierra needs to be the pinnacle of the luxury pickup. The Sierra Denali needs to rival the luxuries of an S-series Mercedes or a 7-Series BMW while the regular GMC Sierra should be the equivalent of Chevrolet’s High Country trucks. Denali Sierra 1500 trucks should come standard with 6-piston brembo brakes, 22″ wheels, magnetic ride, 10-speed, dual Borla exhaust, cold air intake, Bose stereo, heated and cooled seats and steering wheel, LED lighting, HUD, a 12″ infotainment screen, digital dash, infrared night vision, heated mirrors, lane departure, a high output 450hp 6.2L, 10-speed auto, 4×4, drive modes, hard 5-piece tonneau cover, bedside storage (like the Avalanche had), that crazy GM tailgate thing, etc. GMC should also bring back the Hummer H2 and H2 SUT along with the Yukon and the Suburban, taking the name back from Chevrolet (you’ll see why below). The more I think about it, the more i feel that the two Hummer vehicles should offer a Hybrid powertrain system based off the 5.3L V8, utilizing the same kind of 10-speed hybrid drive transmission that Ford uses in the Aviator (since Ford and GM collaborated on the 10-speed to begin with) along with using an electric rear differential in a water proof, weatherproof setup that can deal with all terrain travel. While GMC would be more premium than Chevrolet, it would still serve as a middle ground between the top tier cars such as Buick and Cadillac, and the lower end Chevrolet and Holden vehicles.
    Holden: Australian for BAD ASS!: Due to the fact that Chevrolet gave us the watered down Holden Monaro as the Pontiac GTO and the poorly marketed G8 and SS sedans, most Americans don’t have any clue just how Amazing Holden really is! Seeing that Holden is still around and Pontiac is unfortunately gone. It would be cool if GM brought Holden to America and truly and properly introduced the HSV Vehicles that the ones of us who know about them have truly been craving to the point where we are ready to move to Australia just to experience these amazing vehicles. Now before any of you Captain obvious people out there go to remind me that “The world is getting rid of sedans!” I want ya’ll all to breath and look around realistically and realize that sedans aren’t going anywhere. BMW, Mercedes Benz, Lexus, Audi, VW, HONDA, Hyundai and Kia are still making sedans and they aren’t stopping. so go sit down!!!!!!!!! Now that we’ve gotten that out of the way, yes, i know that SUVs are popular right now. I own one and i understand why they are popular but, the truth is, not everyone follows the masses and if you are a leader, you don’t follow the masses, you lead them. You make your own trends and people follow you! Now then, GM has a lot of great engines and they’ve done remarkably well with the Alpha-Chassis. Bringing HSV back into the forefront while bringing it to American shores finally. I think it’s time that GM introduce an Alpha-2 Chassis Holden Monaro, and an Alpha Chassis Holden Commodore HSV family to the world. Everything in the HSV family should be powered by a Chevy small block V8 engine, starting with a high performance 5.7L V8 pushing out 435hp and 425lb-ft of torque. The next step up from that is a naturally aspirated 6.5L V8 pushing out 495hp and 460lb-ft of torque, above that should be the supercharged 6.2L V8 eclipsing the current numbers of the ZL1, not by much, but enough for there to be a difference. This way you have an entry level V8, a mid level and a high level and each of those three levels should have different models (like how the camaro has the regular variants and the 1LE variants) The Monaro coupe should be a vehicle that is around the same size as the current Challenger, but lighter and more agile. The Commodore would rival the Charger in size and niche but still lighter and more agile. properly marketed, these vehicles would flood the streets and take alot of sales away from Dodge (it’s no secret that Chevy makes better cars anyway so let’s not fool ourselves.) a Holden performance SUV named the Trailblazer would be an awesome return to America and with the same three-tier 5.7L, 6.5L N/A and 6.2L S/C setup, it would eat into the sales of the Dodge Durango and the Jeep Grand Cherokee. Of course, not everything can be a rip-snorting hot rod and of course, normal Holden vehicles such as the Senator, and the normal trailblazer, would utilize the 2.7L Turbo-4 cylinder engine with a 10-speed automatic as their sole powertrain.
    Chevrolet. The Heartbeat of America: That statement right there should bring a sense of pride to every blue blood American. There was a time not too long ago when being American used to mean something! You felt it in your chest an you would breath in and your eyes would water and it gave you strength and pride to do what it was that you needed to do. It stood for something because back then we Stood for something. (Damn i miss the 90’s!) anyway. You didn’t have to be rich to own a nice Chevrolet and Chevrolet had options for the everyday working man or woman that wanted a reliable, dependable, long lasting, good looking American car or truck. I think it’s time Chevrolet returned to that kind of company. Matter fact, it’s past time for Chevrolet to get back to being that good ole American car company. Starting from the top, Chevrolet, needs to rethink it’s trucks. There was a time that there was nothing better than a Chevrolet Silverado with a 350ci 4-bolt chevy small block under the hood with a 4-speed auto and 4×4. It had more than enough power to get the job done and it was reliable and smooth. I personally would love to see Chevy go back to a modern day 5.7L V8. Why? because it’s comfortable and familiar and it works. Just like Ford came out with a new 5.0L, it’s time for a new 5.7L V8 and it needs to kick butt! The Silverado should have a few trim levels, the Silverado WT, the Silverado Cheyenne-10, the Silverado Z71, the Silverado Z71 Cheyenne, the Cheyenne Deluxe and the Silverado SS. Under the hood of the Chevrolet Silverado WT should be a 350hp/350tq V6 engine with a 10-speed auto and four-wheel drive along with a V6 Duramax diesel. A somewhat retro styled Cheyenne-10 should have the two-tone Chevy styling of years past with the 425hp version of the new 5.7L V8. The Z71 and Cheyenne Z71 would be what the current Trail Boss Silverados are now with the Cheyenne Z71 bringing the two tone coloration to the Z71 package along with certain luxuries and tech. The Cheyenne Deluxe will be the most well appointed Silverado in the lineup but not in the same way as the current High Country trim does. The Deluxe will offer luxuries like wood grain, styling, suspension upgrades, different wheel and tire packages, stereo upgrades, heated seats and mirrors, heated steering wheel, 10″ infotainment display and a few other things (optional kicker stereo) While the SS-396 pickup truck would be the first true street performance pickup truck GM has made since the last Chevrolet SS in the early 2000’s. Pushing 485hp/500lb-ft of torque it would be the baddest street performance truck on the block, a low restriction exhaust system, performance magnetic ride suspension, Brembo brakes and everything else needed to make this the true successor to the SS-454 pickup of the early 90’s. Next on the list would be the smaller Colorado and a new Chevrolet Blazer. The Colorado needs to be more squared off and truck like with the 2.7L replacing the current 3.6L along wit ha V6 Duramax diesel. the 10-speed auto needs to reside under the hood of this truck and it needs more options. This truck should get the High Country package along with an RST package with some actual performance options. The Chevrolet Blazer needs to go on this platform as well with an off road package like the ZR2 has. Drop in a V6 Duramax and a high output 2.7L turbo engine and this would be one tough mother trucker! This is how it should be done. There should absolutely be a refined street version with regular style highway truck tires for the regular commuter but a ZR2 variant should be in place as well. The Traverse should stay on as well but move it to a rear-drive platform to combat the explorer and give it a RS variant to combat the explorer ST. The Regular Tahoe should revise the full size Blazer name while the current Chevrolet Suburban should get the Tahoe name. A 350hp/350tq V6 should power the base variants while a 400hp 5.7L V8 should be the optional V8 along with a Duramax V6 Diesel.
    As far as Chevrolet Cars, go, lets just get this out of the way and start with the Camaro. The Camaro lineup should start with a 310hp 2.7L as just the Camaro sports coupe, moving up should be the Camaro RS-327 with a 375hp 5.3L V8 w/ 395lb-ft of torque, above that should be the Z/28 Camaro with a 435hp 5.7L V8, Above that should be the SS-396 Camaro with a 495hp 6.5L V8, above that should be the Camaro ZL1 with a 550hp 7.0L 427ci small block V8 (like the last Z/28 had), above that should be the ZL1 COPO Camaro with a supercharged 6.2L V8 and that should complete the Camaro lineup. The RS would get an optional 1LE package while the Z/28 would get an IROC-Z package and the SS-396 would come standard with a 1LE-type setup from the factory. This setup gives people two affordable V8 packages with the RS and the Z/28 while people who want insane performance cars that are more geared for track setups and everything else have three monster Camaros to choose from. That is how you do a Camaro lineup.
    Beyond the Camaro, Chevrolet needs to have solid regular cars for the everyday working class american people. Bringing back names like the Beretta, the Cavalier, the Lumina, the Corsica, the Tracker and the Chevy Astro and trim levels like the Z24. Z34 and Z36 on cars like the Beretta, the Cavalier and the Lumina, giving them the option of a base 2.0L 252hp turbo 4-cylinder or a 310hp 2.7L Turbo-4 in a front wheel drive based package. The Z34 Cavalier should take on cars like the Civic Type R with a sedan and a hot hatch model with AWD, a tuned magnetic ride suspension, Brembo brakes, aggressive engine calibrations (pushing 320hp) exhaust, interior, exterior and other upgrades and stereo. The Chevy Tracker should take on the Smaller Jeep vehicles while the Astro should become a RWD based Crossover to mostly complete the lineup. Understandably, there will be hybrid models of most of the vehicles I mentioned here (minus the Camaro) along with some electric models (on other cars that are not the Camaro) and that’s fine. The Tracker, the Astro and the Lumina should have hybrid and electric models, especially a car with the name Lumina. I wouldn’t be surprised if Chevy called the electric lumina the Bio-Lumina. (Bio-luminescent: it sounds eco-friendly right?)

    Another section of GM that needs some attention is the GM Performance parts upgrades for the performance cars. It needs more options and better marketing. Partnering up with companies such as Holley (and all the companies that fall under the Holley umbrella) Harrop, whiteline, JHP, AFE, American Racing wheels and maybe one or two others, possibly Edelbrock along with stereo systems such Rockford Fosgate and lighting companies such as Oracle & Diode Dynamics so that they can offer more to the people who like to buy cars and throw aftermarket stuff on them. This way they can get alot more from the dealership and keep their factory warranty. This way, GM has something for everyone

    Reply
    1. Of all the posts like this I’ve ever read, this one is really pretty spot on. Worth a read. I especially like your take on the Silverado line-up. Camaro too. I hope GM is listening.

      Reply
  33. Wow, that post gives me meaning to the notation TL:DR. I’m sure he had something of value to say, but I don’t have 20 minutes to burn trying to sift through 3000 words.

    Reply
    1. I skimmed to the end when I saw bringing back the Beretta and Corsica and then I knew it was all mindless gibberish from someone who has no idea what the F they are talking about…….

      I’m sure it mentions bringing back the BOF Caprice in there too somewhere……

      17 engine options for one car line with 2hp differences between engines….. just gibberish….pure gibberish.

      Reply
      1. I think about the Star Wars opening theme song when skipping that post……

        Reply
        1. lol epic

          Reply
    2. lol sorry. not sure what TL:DR means though

      Reply
      1. Too Long Didn’t Read.

        Reply
        1. lol

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  34. Sooner your Later, GM will have to LISTEN to the BUYERS, and NOT Designers, or Board Members. We, the buyers of Automobiles, have been telling car manufactures what WE, want and will buy. It’s not Designers, or Board Members or any others who buy them. WE, the Automobiles buyers, have told you (GM) what cars we like, but YOU (GM) have said to US, no, you want this car… In the early 90’s you changed the Camaro because YOU wanted it to look more futurist, and it ( the Camaro0 DIED, you GM killed it. The rebirth of the Camaro in 2010 was excellent, and the sales have proven it. So what did GM do, changed the back end, which was crappy looking and then changed the front end which was a total insult to the Camaro, and now once more YOU (GM) have killed the Camaro. The UGLY CAMERO you produced was a determining factor for those to buy MUSTANGS and CHALLENGERS, WE, the buying public warned you about it, you never listened, and when WE called or wrote you had nothing but remarks like it’s for styling or air flow. WE the buying public could care less about 650HP since most of us don’t race. NO, you just wanted BRAGGING RIGHTS, so now you (GM) can brag how you all KILLED THE CAMERO

    Reply
    1. Go re-read the article, it’s not cancelled. The lack of reading comprehension here, sheesh!…

      Reply
    2. Well stated. I share your frustration. GM just doesn’t get it, or, are too arrogant to care.

      Reply
  35. I can’t imagine the incentives dealers will need to offer to get rid of 6th Generation Camaros by 2023. If this means VSS-R platform development has been suspended, GM is digging its own grave.

    Reply
  36. Oh the Drama!

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  37. How about making the next Camaro electric with a futuristic body.(instead of retro).

    Reply
  38. Yup, Camaro hand-wringing is getting tired; not as many comments as I expected.

    In general, it looks as if they’ll need to go for a ‘scrappy win’ here for a while. Mustang is not insurmountable. We don’t know exactly what Al O is working on. But, the product development cadence is focused elsewhere. There’s better places to earn pricing power for now.

    The recent interview with JdN comes to mind where he talked about making mainstream cars too expensively (and lux cars too cheaply); also the Lutz interview about nicer interiors. The Camaro added the LS trim and now LT1 for budget types and the 3LT to class it up. They have made adjustments; I hope they plan for more.

    A post/article suggestion: the on-line order guide has a bunch of wheel options with no picture. I’d very much like to see those revealed.

    Reply
  39. Shmeh. Until they fix the design, I’ll never buy one. It won’t be missed.
    With the upcoming performance of electric family sedans, why would anyone buy a muscle car?

    Reply
  40. Wheew! They (GM) must have designed the Gen-6 just for me. Thanks! Cuzz I think they nailed it _though I wish they had kept the original front end design_ , the car is damn near perfect and great value at its MSRP. Though, we always want to get a big discount so we can have more goodies.

    Gen-7 “Delayed”. Must mean a Hybrid is in the works. Make it a ‘plug-in’.

    Reply
  41. Relax everybody. Performance cars are not going away, Tesla has exampled that future.

    Things will change dramatically… for the better.

    Embrace it.

    And for you youngsters that put everything negative onto “Old men” & the ‘Boomers’, I’m in my 70’s, and going by some of the comments here, a lot of you ‘know it all'(immature) and blameless(inexperienced) younger types, look pretty lame and ignorant about a lot of life and the reality facing us all, and that incudes You. But, you will catch up, some of you anyway. The rest of you are a big drag on what we need to do Now.

    Cheers!

    Reply
  42. Just to play Devils advocate here…What if GM realized the Alpha Platform cannot be redone to fix the issues with the current Camaro? The CT5 is bigger than any car in its segment but still has by far the smallest trunk. Maybe, just maybe, the alpha cannot be salvaged for the future Camaro.
    Now if this theory is correct, what can GM do? The only other Platform they have is the CT6 one. Will that be too big of a Camaro? Will a Camaro that big work?
    Another question…if GM cannot find a proper RWD Platform for the 7th Gen Camaro, would you be upset if they utilize the EV Cadillac Platform for it?
    I personally do not know the best solution for GM but this might become a lot more involved than we are being led to believe.

    Reply
    1. To be truthful that might not be a bad idea, if they were to use the Omega platform. After all, some variants of the CT6 was lighter than the comparable cts, despite it being several inches longer. It’s probably not, but if they were to some how find a way to scale down the the Omega platform to the size of the CTS platform length. (I believe the wheel base is already the size of the CTS, I’m not sure though) It could be a possibility that the Camaro might have been lighter than what it is on the alpha platform. While having a possible larger trunk and better sightlines.

      Reply
      1. I am very intrigued with what GM will do with the next Gen Camaro

        Reply
        1. Most likely screw it up worst then it is now!!!!!

          Reply
  43. It looks like 2018 Camaro sales was only 50,963.
    But they sold 140K Cruze and it got cancelled..

    So, don’t let Mary and the bean counters know they are still producing the car or it will be on the chopping block again…..

    Reply
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  45. The eCOPO Camaro is awesome.

    Reply
  46. GM killed the Camaro once before, it doesn’t make sense to me. They complain about being third in sales behind the Mustang and the Challenger, can’t imagine why…they aren’t spending a dime on advertising at all. How could you not get excited about a tire burning Challenger in your driveway, that’s why they are in 3rd place in sales. Always a Camaro fan, always will be. Spend a little money on advertising and get it out in people’s faces and watch the sales go up, not everyone can afford a Corvette.

    Reply
  47. Make it mid-engine automatic! That will get the Camaro crowd jumping. LOL

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  48. The gen 7 better not be a 4,000 pound fat pony car!!! In fact it needs to get lighter. 3500 pounds with 500 plus LT2 SS engine to start off with!!!

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  49. How about reporting on what the benefits are of the new Alpha 2 platform?!

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    1. The Alpha 2 Platform is just an updated version so it still has the same limitations. The Trunk of the upcoming CT5 is borderline a joke compared to the competition. I honestly think GM realizes they cannot fix the issues with the current Camaro on the Alpha 2 and are now scrambling.

      Reply
      1. Limitations?

        For those who need a ‘Practical’ Sedan, there are plenty of options.

        When I hear denigrating comments like that, I have to remind myself that they are coming from a sedan/SUV mentality. There are plenty of pedestrian posts available for those types to comment on. So spare us.

        Reply
        1. And if you can’t appreciate that Chevrolet gave us the best Camaro ever, a benchmark Pony car that can play with the best sports cars, your really not who the Camaro was designed and built for. So you must be suffering from a sort of cognitive dissonance. Your wasting your time and our time with comments only contributing as click bait and nothing to the conversation, or your an operative with ill intentions and probably paid for your spurious inane comments. In that case, your just a corporate whore. Go live with yourself and go back to contemplating your belly button.

          Now if your not a whore and actually have something of value to contribute, the above doesn’t apply to you.

          Cheers!

          Reply
          1. People that want the Camaro to be a sedan or a crossover need to go away!!!

            Why do you need a bigger trunk in the Camaro?
            Why do you need a bigger back seat?

            The Camaro needs to get faster

            Reply
        2. Yes limitations. Like a tiny AF Trunk, lack of visibility, and a Horrendous interior. You can’t even fit Baby Seats in the back. Not sure if you are aware or even care but a lot of people purchase Pony Cars as their one and only vehicle. So yes, those things that you laugh at as limitations make a Difference for potential buyers. Did you hear me complain or even bring up an issue about Performance at all?
          Just wondering.
          No SUV or Sedan mentality, just potential shoppers that unfortunately for GM take everything about a vehicle into account.
          Maybe read some reports concerning said vehicle. That’s all, Thank you.

          Reply
  50. Yes, best performing Camaro ever but also the least attractive ever.

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  51. “She didn’t break up with me, she just says whe won’t see me until further notice!”

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  52. You don’t have to make the Camaro look like a Gen 1, 2, 3 or 4. Just build it like the pudgy Gen 5 or 6. My grandkids could design a better looking Camaro. And I don’t even have kids.
    I remember The “67 came out new.

    Reply
    1. I love the 5th 6th gen Camaro I think most people are just to picky. That being said if you gave the designer job to a person on this site. They would soon find out just how hard it is to make a new Camaro.

      The 7th gen needs to be faster, lighter, better handling and that’s it.

      Reply
  53. NO VISION…NO GUTS….NO WONDER THE CAMARO IS IN THE RUTS….WHY WOULD ANYONE BUY ONE? THE CAR IS ALMOST AS EXPENSIVE AS A VETTE. COME UP WITH A MODERN THIRD GEN TYPE AND IT WILL SELL! MY FIRST CAR I OWNED WAS A 1967 SS396 CAMARO 45 YEARS AGO AND TWO IROC CONVERTIBLES SINCE. THE CAR IS PLAIN UGLY. HIRE A NEW DESIGN TEAM OK?

    Reply

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