GM Lets 2019 Chevrolet Blazer Styling Speak For Itself: Video
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General Motors is powering forward with the ‘It Speaks For itself’ slogan for the new 2019 Chevrolet Blazer, releasing a series of new ads using the phrase.
First we saw one of GM’s signature ‘Real People, Not Actors’ ads for the 2019 Chevrolet Blazer, which featured Chevy’s so-called real people commenting on the exterior styling of the crossover. The ad closes out with the host claiming the vehicle’s styling “speaks for itself.”
Now GM has released three 15-second spots for the vehicle, which feature no voiceover copy whatsoever and rely on catchy electronic music and artsy images of the Blazer to catch viewers’ attention. The short nature of these three ads likely means they will be online only, playing before, during and after monetized YouTube videos, or appearing as auto-play ads on webpages, for example.
The marketing angle for the 2019 Chevrolet Blazer seems largely focused on the vehicle’s styling, so it seems as though GM is relying on its appearance to win consumers over and beat out the competition. The futuristic, angular and slightly aggressive styling of the Blazer is expected to trickle down through Chevrolet’s crossover range, so we wouldn’t be surprised if the phrase ‘It Speaks For Itself’ is used in more Chevy crossover ads in the future as it looks to spotlight its new styling language.
The 2019 Chevrolet Blazer is on sale now, with prices starting at just under $29,000 in the United States. Production began late last year at the GM Ramos Arizpe plant in the Mexican state of Coahuila. It will soon be joined by the smaller 2021 Chevrolet TrailBlazer, another crossover model with similar looks to the Blazer that will be built in South Korea.
Check one of the new ads for the 2019 Chevrolet Blazer embedded above. The other two 15-second reels, made for the Blazer Premier and Blazer RS specifically, can be viewed here and here.
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If only we “20-40-year-olds” could actually afford the vehicle that is supposed to be designed for us… AKA $500 a month on a crossover for millennials is not a good game plan…
Not a good game plan to pass on American manufacturing.
This is a nice car. It will NEVER be a Blazer. Wrong name for a nice car or wrong car for a nice name but either way it creates confusion and cheapens a legacy.
That’s definitely a YouTube ad, and a good one.
Old guys need to get real as no one between the age of 25-35 even knows what the Chevrolet Blazer of yesteryear looks like or cares that the new 2019 Chevrolet Blazer is based on a concept from GM’s Shanghai studio as the FNR-X.
GM needs to work on the throttle response, I am certain this could be tweaked with firmware updates?! Would also like a more powerful engine option and even more improved handling over the RS. Blazer RS owner here!