Chevrolet Cruze Sales Decrease 42 Percent To 23,311 Units In Q1 2019
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Chevrolet Cruze sales decreased in the United States, Mexico, and Brazil during the first quarter of 2019.
Chevrolet Cruze Sales - Q1 2019 - United States
In the United States, Chevrolet Cruze deliveries totaled 23,311 units in Q1 2019, a decrease of about 42 percent compared to 39,855 units sold in Q1 2018.| MODEL | Q1 2019 / Q1 2018 | Q1 2019 | Q1 2018 |
|---|---|---|---|
| CRUZE | -41.51% | 23,311 | 39,855 |
Chevrolet Cruze Sales - Q1 2019 - Canada
In Canada, Chevrolet Cruze deliveries totaled 2,176 units in Q1 2019, a decrease of about 68 percent compared to 6,901 units sold in Q1 2018.| MODEL | Q1 2019 / Q1 2018 | Q1 2019 | Q1 2018 |
|---|---|---|---|
| CRUZE | -68.47% | 2,176 | 6,901 |
Chevrolet Cruze Sales - Q1 2019 - Mexico
In Mexico, Chevrolet Cruze deliveries totaled 213 units in Q1 2019, a decrease of about 52 percent compared to 443 units sold in Q1 2018.| MODEL | Q1 2019 / Q1 2018 | Q1 2019 | Q1 2018 |
|---|---|---|---|
| CRUZE | -51.92% | 213 | 443 |
Chevrolet Cruze Sales - Q1 2019 - Brazil
In Brazil, Chevrolet Cruze deliveries totaled 6,094 units in Q1 2019, a decrease of about 9 percent compared to 6,681 units sold in Q1 2018.| MODEL | Q1 2019 / Q1 2018 | Q1 2019 | Q1 2018 |
|---|---|---|---|
| CRUZE | -8.79% | 6,094 | 6,681 |
Competitive Sales Comparison
Chevrolet Cruze sales continued to decline in the first quarter of 2019, with the compact model range posting one of the largest declines in sales volume in its segment.
The lackluster Chevrolet Cruze sales performance puts it in fifth place in its competitive set in terms of U.S. sales volume during the quarter, behind the Toyota Corolla in first, Honda Civic in second, Nissan Sentra in third, and Hyundai Elantra in fourth. Notably, the top three Japanese contenders accounted for more than 50 percent of the segment’s overall sales volume.
Sales Numbers - Compact Mainstream Cars - Q1 2019 - United States
| MODEL | Q1 19 / Q1 18 | Q1 19 | Q1 18 | Q1 19 SHARE | Q1 18 SHARE |
|---|---|---|---|---|---|
| TOYOTA COROLLA | +1.01% | 78,608 | 77,820 | 22% | 18% |
| HONDA CIVIC | -4.83% | 78,185 | 82,149 | 21% | 19% |
| NISSAN SENTRA | -5.35% | 56,793 | 60,002 | 16% | 14% |
| HYUNDAI ELANTRA | -23.27% | 36,112 | 47,064 | 10% | 11% |
| CHEVROLET CRUZE | -41.51% | 23,311 | 39,855 | 6% | 9% |
| VOLKSWAGEN JETTA SEDAN | +58.04% | 23,089 | 14,610 | 6% | 3% |
| KIA FORTE | -9.93% | 21,374 | 23,731 | 6% | 6% |
| MAZDA MAZDA3 | -22.59% | 15,215 | 19,655 | 4% | 5% |
| SUBARU IMPREZA | -16.26% | 13,779 | 16,454 | 4% | 4% |
| FORD FOCUS | -70.47% | 10,349 | 35,046 | 3% | 8% |
| VOLKSWAGEN GOLF GTI | -29.96% | 3,590 | 5,126 | 1% | 1% |
| VOLKSWAGEN GOLF SPORTWAGEN | -55.88% | 1,802 | 4,084 | 0% | 1% |
| VOLKSWAGEN GOLF | -27.50% | 1,387 | 1,913 | 0% | 0% |
| FIAT 500L | -57.47% | 168 | 395 | 0% | 0% |
| VOLKSWAGEN GOLF R | -58.74% | 144 | 349 | 0% | 0% |
| DODGE DART | -96.83% | 8 | 252 | 0% | 0% |
| MITSUBISHI LANCER | -99.78% | 3 | 1,384 | 0% | 0% |
| TOTAL | -15.35% | 363,917 | 429,889 |
The Cruze outsold the remaining segment contenders including the Volkswagen Jetta Sedan, soon-to-be-discontinued Ford Focus, Subaru Impreza, Kia Forte, Mazda3, Volkswagen Golf (which accounted for a combined 10,032 sales), Fiat 500L, along with the discontinued Dodge Dart and Mitsubishi Lancer.
The compact mainstream car segment contracted 15 percent to 363,917 units in Q1 2019.
The GM Authority Take
We attribute the Chevrolet Cruze sales slump to the discontinuation of the model for the North American market, as both the GM Lordstown plant and the GM Ramos Arizpe plant have ended Cruze production in March, something we believe was caused by the following factors:
- An ongoing shift in consumer buying dynamics that favors crossover utility vehicles at the expense of other vehicle types like sedans and hatchbacks.
- Major product issues, including the fact that the second-generation Cruze was not a particularly standout product in an extremely competitive segment. Specifically, there wasn’t much of a reason to buy the Cruze over similar offerings from well-established and highly-attractive rivals from Japan, Korea, and Germany.
- Various other product-related shortcomings such as not offering all-wheel-drive or a high-performance variant, and also being the only model in its competitive set that cannot be equipped with an accessory-level roof rack. As such, despite being a new product with several features unique to its segment, the Cruze is simply not as competitive as its direct rivals.
- Lack of marketing support for the Cruze on a national and retail level.
Despite its discontinuation in North America, the Cruze will live on in other markets, including China and South America.
About The Numbers
- All percent change figures compared to Chevrolet Cruze Q1 2018 sales
- In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2018
- Sales by model:
- Chevrolet Cruze sales include Cruze sedan and Cruze hatchback, plus all variants thereof
- Ford Focus sales include Focus sedan and Focus hatchback, plus all variants thereof (see Ford Focus sales)
- Hyundai Elantra sales include Elantra sedan and Elantra GT (hatchback), plus all variants thereof
- Volkswagen:
- Volkswagen Jetta sales include Jetta sedan plus all variants thereof such as Jetta GLI and Jetta Hybrid (see Volkswagen Jetta sales)
- Volkswagen Golf sales include Golf 3-door hatchback and Golf 5-door hatchback (see Volkswagen Golf sales)
- Volkswagen Golf GTI sales include Golf GTI 3-door and Golf GTI 5-door (see Volkswagen Golf GTI sales)
- Volkswagen Golf R sales include Golf R (see Volkswagen Golf R sales)
- Volkswagen Golf SportWagen sales include Golf SportWagen and Golf AllTrack (see Volkswagen Golf SportWagen sales)
- Volkswagen e-Golf sales are not included in the numbers (see Volkswagen e-Golf sales)
- Honda Civic sales include Civic sedan, Civic hatchback, and Civic Coupe, plus all variants thereof
- Toyota Corolla sales include Corolla sedan and Corolla hatchback
- Nissan Sentra sales include Sentra sedan, plus all variants thereof such as Sentra SR
- Subaru Impreza sales include Impreza sedan and Impreza hatchback, plus all variants thereof such as Impreza WRX and Impreza STI
- Kia Forte sales include Forte sedan, Forte hatchback, and Forte coupe (Koup), plus all variants thereof
- Mazda3 sales include Mazda3 sedan and Mazda3 hatchback, plus all variants thereof (see Mazda3 sales)
- Mitsubishi Lancer sales include Lancer sedan, plus variants thereof such as Lancer Evolution sedan
- Fiat 500L sales include 500L (see Fiat 500L sales)
- Dodge Dart sales include Dodge Dart sedan, plus all variants thereof (see Dodge Dart sales)
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The cruse is the best small car GM has had . with alittle upgrades could be contender. Honda and toyota are selling tons of cars and nxt gen kids are loving cars again. they should have kept a plant going selling and promoting them. They are going to lose future customers
GenZers, retired people on a fixed income, and rental car companies all buy large numbers of compact cars.
The idiots that are called GM management always plumb new depths of ineptitude. They go make an announcement just before Thanksgiving about killing their best compact car and shutting down the Lordstown plant. Then they have the temerity of complaining about how the press covered the Lordstown shutdown, what a bunch of absolute morons.
Im surprised the Cruze holds a number 5 sales position even though the car line has been stupidly discontinued. It goes all downhill from here though. GM expects people to look at the new Trailblazer, I think they will check out the new Mazda 3 and Honda Civic.
They have a knack for bumbling almost everything lately. I’m not sure if there’s every been a car company that has pretty much dared their loyal customer to leave. Between this, the lackluster trucks and lame Cadillac’s it’s almost become entertainment. I fully expect their full size SUV rollout to be a total disappointment, too.
Evo69
The Mazda3, Sentra, Forte, Jetta & Golfs are Made in Mexico.
Toyota was going to build Corollas in a new plant in Mexico, but decided to build more Tacomas there instead.
Honda is moving small car(Fit) production out of Mexico. Needs the space to build more HR-Vs
Stop making cars in north America, continue making cars in China, when the market for cars returns, gm has a direct pipeline of cars for the willing customer, and wont have to tool up any of their shuttered N.A. facilities.
Job offshoring complete
I was stunned by the discontinuation of the Cruz. My 2016 Cruze Lt (lease) has been a trouble-free car. It provides a comfortable environment in which to drive, It is quiet, handling and ride are good, not exceptional. And the gas mileage with the 1.4 liter-turbo… simply marvelous. I can get 46-48mpg driving at 55. Recently I got 44mpg driving home at 65-70mph. I have to say I feel it is a matter of not having good marketing for this car. The one negative I would focus on is the lack of driving aids (adaptive cruise, etc.) except for the highest level trim.