C7 Corvette sales haven’t been glorious since rumors of the mid-engine C8 Corvette began to really pick up steam throughout 2018. Now, with the car confirmed for a July reveal, dealers have noted an uptick in demand for the next-generation sports car.
That demand, however, comes at the consequence of even lower C7 Corvette sales. Bloomberg reported Monday that many buyers have approached dealerships with cancellation requests for 2019 Corvette models. Instead, they want to wait and see what the mid-engine C8 Corvette has to offer. One dealership has offered pre-orders for the next-generation Corvette since 2014—long before we had any sort of concrete details on the car.
In the meantime, current Corvette sales have been in a freefall. In 2018, Chevrolet sold 18,791 Corvettes, a figure down 44 percent from 2015 levels. In fact, Corvette sales have declined every quarter in year-over-year figures since 2016. The market conditions have led many dealers to slap major discounts on the sports car, sometimes as high as $15,000 off.
The mid-engine C8 Corvette, no doubt, has accelerated the sales slowdown as buyers remain eager to see what the revolutionary sports car will bring to the table.
Not only will the new car excite current fans, analysts believe the mid-engine layout is a power play to attract a younger buyer to the car. Dealers told Bloomberg they too expect new customers to have a look at the mid-engine Corvette, where they’d likely visit an exotic car dealership.
What the mid-engine Corvette will actually do for the brand and its customer base remains to be seen. There’s no denying, though, that the car is perhaps the most highly anticipated generation ever.