While enthusiasts are ready to experience the mid-engine C8 Corvette, dealers see the new halo model as a way to usher more traffic into their stores. However, dealers will need to enroll in one of two programs to qualify as an authorized mid-engine C8 Corvette dealership.
According to details posted to the Corvette Forum, dealers have two options. The first is the “Corvette Dealer” program, which is pretty basic. Dealers will need to send one sales specialist to Spring Mountain for education, which will cost the dealer $3,500. All personnel will need to undergo sales and service training as well. Finally, the dealer will need to purchase all C8 Corvette service tools, which will cost an additional $1,500 for current Corvette dealers.
The second program is called the “Signature Corvette Dealer.” To become a signature dealer, the business must “comply with the Corvette Participation Agreement” (we’re not sure what that means exactly) and send a sales specialist or service advisor to Spring Mountain. Signature Corvette Dealers will also be showcased on Chevrolet’s official website and will be able to sell merchandise from their dealer website, too.
Additionally, dealers can sign up for a “mobile tour.” At a cost of $16,000 for one day or $25,000 for two days, Chevrolet will send a mid-engine Corvette expert to the dealer. Potential customers will be able to comb over the car with the expert before production begins, which is rumored for December. The expert can help customers configure and place orders ahead of production start as well.
Overall, it won’t be too difficult for Chevy dealers to sell the mid-engine Corvette, but for those who want to treat the new car like a European exotic, they’ll need to pony up some major cash upfront.
Source: Corvette Forum