There’s good news for Holden: the brand climbed two spots on the sales chart to eighth place, up from tenth last month. However, sales were still down year-over-year.
Car Advice gathered the latest sales stats, which show Holden sales fell 23.8 percent year-over-year in April. The contraction, however, was felt across the industry as Australian auto sales fell 8.9 percent as a whole. In fact, it was the worst sales month on record since 2011. The only brand to squeeze out a sales increase in the top 10 was Kia, which grew but just 0.4 percent.
Holden’s rival Ford, fared better. The brand only saw a 0.4 percent decrease in sales, while the first place leader, Toyota, dropped 9.1 percent. Mazda, in second place, fell 1 percent, while third place Hyundai dropped 9.3 percent. The Toyota HiLux and Ford Ranger remained the country’s best-selling vehicles with 3,621 Toyotas sold and 3,011 Fords sold.
The Holden Colorado, in comparison, sold 1,252 units in April 2019, which was down from April 2018 when buyers scooped up 1,491 Colorados. Holden has said the pickup will be a major focus moving forward.
There’s good news for the former local hero, too. The Holden Commodore remains the best-selling non-premium large car. It continues to sell its segment rival, the Kia Stinger, by a significant amount. Holden sold 629 new Commodores in April, while the Stinger found just 160 new homes.
The Astra and Barina were poor spots for Holden, however. Perhaps the most worrisome result was the Holden Acadia. The new crossover SUV for Holden failed to match sales of the previous Holden Captiva—an archaic crossover Holden sold for years.
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Source: Car Advice
Comments
About the Holden article, what country are we discussing? I thought it is Australian.
Bring over a 2020 factory RHD camaro and then watch the resurface of the GM brand, we NEED a competitor to the Mustang from the factory, not one of those overpriced HSV re-manufactured Left Hand Drives, follow Fords lead…
Can you tell us how many Acadias they sold?
Can you tell us how many Acadias they sold please.
Dear holden
Please bring back torana and watch sales go threw the roof… ford never abanden there mustang look at sales follow there example
Stop living in the past Nick and remember the Torana for what it was rather than some rebadged imported crap GM product cause that’s all it would be.
What needs to happen is that the Holden name plate is retired (should have happened when they stopped manufacturing in Adelaide) and any GM product sold in AU wears the name Chevrolet.
Unfortunately the Holden brand is tarnished from years and years of sub standard build quality and crap dealer / factory support so now very few Aussie’s are prepared to spend their hard earned cash because of it.
Rob Vee
Yet, Hyundai, Kia, Mitsubishi & Nissan sell well in Australia. Tells me Australians love sub-standard crap.
Holden isn’t exactly the apex of quality and downright sucked ten years ago. Australia loves Mazda, which I totally understand, yet Americans shun the brand, which I don’t understand.
Steve
The U.S. is Mazda’s largest market. Accounting for 1/4 of all the vehicles they sell worldwide. People who live in warmer climates with: No friends; No family; and very little money love the brand. Due to the lack of backseat & cargo space in most of their vehicles. In colder climates, Mazda’s seem to rust much faster than most brands.
It is also a brand people run to when they can’t stand driving a Toyota. Not surprising Mazda is doing well in Australia. It will be surprising if the brand keeps doing well in Australia.
Peter G
Hyundai now build a good car and now that Kia fall under the same ownership their quality has greatly improved from what they once were.
Mitsubishi do build a decent car as far drivetrain and other components but the exterior and interior materials they use look and feel cheap. Mitsubishi sold 10.5k less vehicles In April compared to Toyota so Mitsubishi are not an Aussie favourite.
Forget Nissan, no sedans or hatchbacks in their range these days, they only have SUV’s. Nissan actually sold less vehicles than Holden in April so again not an Aussie favorite.
Anyway this article is about Holden and it’s slow death. It’s not about the other players in the Australian market.
Sales are down becouse we have a federal election this month and people don’t want to commit to a car purchase until we know which **** clown will be in office next month.
Holden need to dump the ZB, PSA group are already planning its demise as early as next year, the Cadilac CT5 is crusing around lang lang, it can be delivered RHD into Australia, V6 RWD 4 door sedan and the CT5-V is due in 2020. that is a car that will sell down under better than a FWD.
I’ll be a broken record but CT4 based Torana and CT5 based Commodore…