Chevy Corvette sales decreased in the United States and in Mexico during the first quarter of 2019.
Chevrolet Corvette Sales - Q1 2019 - United States
In the United States, Chevrolet Corvette deliveries totaled 3,943 units in Q1 2019, a decrease of about 12 percent compared to 4,457 units sold in Q1 2018.| MODEL | Q1 2019 / Q1 2018 | Q1 2019 | Q1 2018 |
|---|---|---|---|
| CORVETTE | -11.53% | 3,943 | 4,457 |
Chevrolet Corvette Sales - Q1 2019 - Canada
In Canada, Chevrolet Corvette deliveries totaled 174 units in Q1 2019, a decrease of about 9 percent compared to 191 units sold in Q1 2018.| MODEL | Q1 2019 / Q1 2018 | Q1 2019 | Q1 2018 |
|---|---|---|---|
| CORVETTE | -8.90% | 174 | 191 |
Chevrolet Corvette Sales - Q1 2019 - Mexico
In Mexico, Chevrolet Corvette deliveries totaled 10 units in Q1 2019, a decrease of about 41 percent compared to 17 units sold in Q1 2018.| MODEL | Q1 2019 / Q1 2018 | Q1 2019 | Q1 2018 |
|---|---|---|---|
| CORVETTE | -41.18% | 10 | 17 |
Competition Sales Comparison
The 11 percent drop in Chevy Corvette sales in the U.S. during Q1 2019 exceeded the 3 percent average decrease experienced by the premium dedicated sports car segment. Despite this turn of events, the Corvette remained the best-selling model in its class by a significant margin, outselling all other models, including the Porsche 911, Porsche 718 (née Cayman/Boxster), Mercedes-AMG GT, Mercedes-Benz SLC-Class, SL-Class, BMW i8, Audi R8 (see Audi R8 sales), Nissan GT-R, Ford GT (see Ford GT sales), and Acura NSX.
Sales Numbers - Premium Sports Cars - Q1 2019 - USA
| MODEL | Q1 19 / Q1 18 | Q1 19 | Q1 18 | Q1 19 SHARE | Q1 18 SHARE |
|---|---|---|---|---|---|
| CHEVROLET CORVETTE | -11.53% | 3,943 | 4,457 | 41% | 45% |
| PORSCHE 911 | +15.25% | 2,894 | 2,511 | 30% | 25% |
| PORSCHE 718 | -26.44% | 665 | 904 | 7% | 9% |
| MERCEDES-BENZ AMG GT | +69.03% | 644 | 381 | 7% | 4% |
| MERCEDES-BENZ SLC-CLASS | -13.14% | 509 | 586 | 5% | 6% |
| MERCEDES-BENZ SL-CLASS | -31.88% | 436 | 640 | 5% | 6% |
| BMW I8 | +36.44% | 161 | 118 | 2% | 1% |
| AUDI R8 | +69.32% | 149 | 88 | 2% | 1% |
| NISSAN GT-R | -31.11% | 93 | 135 | 1% | 1% |
| FORD GT | +110.00% | 84 | 40 | 1% | 0% |
| ACURA NSX | +17.91% | 79 | 67 | 1% | 1% |
| TOTAL | -2.72% | 9,657 | 9,927 |
Chevy Corvette sales accounted for 41 percent of the segment’s sales volume in Q1 2019, though – as always – we must note that many of the other segment contenders occupy higher price points than the Corvette, and therefore sell at lower sales volumes.
As stated, the premium sports car segment contracted an average of 3 percent to 9,657 units in Q1 2019.
The GM Authority Take
Despite the drop in Chevy Corvette sales during the first quarter, the nameplate’s performance is impressive given that the model has been on the market for roughly six years and is one of the oldest vehicles in the segment. And though Chevy Corvette sales fell at a higher rate than the overall segment average, the sports car still managed to turn in a non-insignificant sales volume. In fact, other rivals – namely the Porsche 718, Mercedes-Benz SL Class, and Nissan GTR – saw their sales figures slip faster than those of the Corvette.
We believe that Chevy Corvette sales are declining more rapidly than before as a result of waning interest in the current-gen Corvette C7 as buyers await the next-generation, mid-engine C8 Corvette, which is just around the corner, with a reveal date set for July in California. In fact, we have now seen reports of some customers canceling their Corvette C7 orders in anticipation of the mid-engine Corvette. Once the C8 launches, we expect to see Chevy Corvette sales rebound so long as supply can meet demand.
About The Numbers
- All percent change figures compared to Chevrolet Corvette Q1 2018 sales
- In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2018
- Corvette sales figures include all Corvette variants, trim levels and packages, including:
- Corvette Stingray and Corvette Stingray with Z51 package
- Corvette Grand Sport
- Corvette Z06 and Corvette Z06 with Z07 package
- Corvette ZR1
- Sales figures for Lotus, Jaguar and Maserati not available as the manufacturers do not break out information on a model level
The Chevrolet Corvette is a lineup of sports cars sold globally. Slotting above the Chevrolet Camaro as Chevrolet's flagship sports car, the Corvette lineup consists of the "base" Corvette Stingray, mid-level Corvette Grand Sport, Corvette Z06 and range-topping Corvette ZR1. The 2018 Corvette represents the fifth model year of the seventh-generation (or C7) Corvette. Despite its age, the vehicles remains highly competitive in its segment. For the 2019 model year, the Corvette discontinues the Carbon 65 Edition while gaining the 2019 Corvette ZR1 in Coupe and Convertible forms, along with two new colors - Elkart Lake Blue Metallic and Shadow Gray Metallic. Chevrolet is working on a next-, eighth-generation Corvette. The model is expected to be mid-, rear-engined, allowing it to push the performance envelope even further that the C7. See more on the rumored mid-engine Corvette. Though it was previously believed that the C7 generation will be discontinued when the mid-engined model is introduced, we now have reason to believe that the model will continue being offered alongside the mid-engined model. The Corvette is built exclusively at the GM Bowling Green plant in Bowling Green, Kentucky, USA.
About Chevrolet Corvette
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Comments
Since when do corvettes come with headlight sprayers? I’ve never seen that before
HEY Francisco Cruz
UPDATE YOUR ARTICLE ” Though it was previously believed that the C7 generation will be discontinued when the mid-engined model is introduced, we now have reason to believe that the model will continue being offered alongside the mid-engined model ”
GM SAID NOT TRUE
Careful. Francisco doesn’t like being corrected.