Chevrolet Impala Sales Decrease 6 Percent To 13,259 Units In Q1 2019
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Chevrolet Impala sales decreased in the United States and in Korea during the first quarter of 2019.
Chevrolet Impala Sales - Q1 2019 - United States
In the United States, Chevrolet Impala deliveries totaled 13,259 units in Q1 2019, a decrease of about 6 percent compared to 14,067 units sold in Q1 2018.| MODEL | Q1 2019 / Q1 2018 | Q1 2019 | Q1 2018 |
|---|---|---|---|
| IMPALA | -5.74% | 13,259 | 14,067 |
Chevrolet Impala Sales - Q1 2019 - Canada
In Canada, Chevrolet Impala deliveries totaled 1,526 units in Q1 2019, an increase of about 103 percent compared to 750 units sold in Q1 2018.| MODEL | Q1 2019 / Q1 2018 | Q1 2019 | Q1 2018 |
|---|---|---|---|
| IMPALA | +103.47% | 1,526 | 750 |
Chevrolet Impala Sales - Q1 2019 - South Korea
In South Korea, Chevrolet Impala deliveries totaled 58 units in Q1 2019, a decrease of about 88 percent compared to 478 units sold in Q1 2018.| MODEL | Q1 2019 / Q1 2018 | Q1 2019 | Q1 2018 |
|---|---|---|---|
| IMPALA | -87.87% | 58 | 478 |
Competitive Sales Comparison
Chevrolet Impala sales performance placed it in second place in its competitive set during Q1 2019, behind the Dodge Charger in first place (see Dodge Charger sales) by roughly 7,500 units. The Impala beat out the rest of the pack by quite a bit, outselling the third-place Nissan Maxima (10,554 deliveries) and the Chrysler 300 in fourth (see Chrysler 300 sales) with 8,290 sales. The Toyota Avalon took fifth, while the discontinued Ford Taurus (see Ford Taurus sales) took sixth, and the discontinued Kia Cadenza, VW and CC brought up the remaining two places.
At a six percent decline, Chevrolet Impala sales fell slower than the segment average during the quarter, which was about 21 percent. It’s also worth noting that Impala sales fell at a significantly lower rate than those of its primary rival – the Toyota Avalon, whose sales fell more than 37 percent during the same time frame.
Sales Numbers - Full-Size Mainstream Sedans - Q1 2019 - United States
| MODEL | Q1 19 / Q1 18 | Q1 19 | Q1 18 | Q1 19 SHARE | Q1 18 SHARE |
|---|---|---|---|---|---|
| DODGE CHARGER | -3.06% | 20,615 | 21,265 | 31% | 26% |
| CHEVROLET IMPALA | -5.74% | 13,259 | 14,067 | 20% | 17% |
| CHRYSLER 300 | -36.19% | 8,290 | 12,992 | 13% | 16% |
| NISSAN MAXIMA | -23.27% | 10,554 | 13,754 | 16% | 17% |
| TOYOTA AVALON | -37.41% | 6,619 | 10,576 | 10% | 13% |
| FORD TAURUS | -25.06% | 5,731 | 7,647 | 9% | 9% |
| KIA CADENZA | -81.14% | 411 | 2,179 | 1% | 3% |
| VOLKSWAGEN CC | -85.53% | 22 | 152 | 0% | 0% |
| TOTAL | -20.73% | 65,501 | 82,632 |
- Nissan Maxima and Volkswagen CC (which is being replaced by the Arteon) are not full-size sedans, but rather midsize models with more premium content over the similarly-sized Nissan Altima and Volkswagen Passat, respectively. We included both in the report since both models carry similar pricing structures and purchase demographics to vehicles in the mainstream full-size sedan segment.
From a segment share standpoint, the Chevy Impala accounted for 20 percent, second to the 31 percent commanded by the Dodge Charger.
The full-size mainstream sedan segment contracted 21 percent to 65,501 units in Q1 2019.
The GM Authority Take
Chevrolet Impala sales continued to falter during the fourth quarter, making it rather obvious that the mainstream full-size sedan, as well as the entire segment in which it competes, has become one of the biggest victims of the ongoing change in consumer buying dynamics wherein buyers consistently purchase crossover SUVs over sedans.
The first quarter figures further underscore General Motors’ decision to discontinue the Impala (along with other passenger cars) in 2019. That said, it is noteworthy that some automakers – namely, Toyota, FCA (the parent firm of Dodge and Chrysler) and Nissan are somehow able to continue making their offerings in this space, despite depressed and/or lower volumes. Meanwhile, Volkswagen is launching a replacement for the CC called Arteon, which has just hit the U.S. market following delays in EPA testing.
About The Numbers
- All percent change figures compared to Chevrolet Impala Q1 2018 sales
- In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2018
- South Korea sales figures reflect actual vehicle registrations rather than wholesales
About Chevrolet Impala
The Chevrolet Impala is a full-size sedan. It is the biggest Chevrolet sedan currently offered, slotting above the subcompact Chevrolet Sonic, compact Chevrolet Cruze and midsize Chevrolet Malibu.
The current model was introduced for the 2014 model year and represents the tenth generation of the storied Impala nameplate. It rides on the GM Super Epsilon platform shared with the second-generation Buick LaCrosse and Cadillac XTS.
Compared to its ninth-generation predecessor, the tenth-gen Impala is an all-new vehicle that is larger, sleeker and more modern. Chevrolet modified its strategy for the new model, as the ninth-gen model was sold to rental fleets in significant quantities, while the tenth-gen is primarily intended for purchase by consumers at the retail level. This condition alone has resulted in a strategic decrease in sales volume of the current model.
As announced in November 2018, the Chevrolet Impala will be discontinued after the tenth-generation model. This means that it will not see an 11th generation model.
The Chevrolet Impala is assembled at the following plants for global markets:
- GM Detroit-Hamtramck factory in Michigan operated by GM USA
- GM Oshawa factory in Ontario operated by GM Canada
Both facilities are slated to be idled in 2019 as a result of decisions undertaken by Chevrolet parent, General Motors.
Related News & Info
- GM news
- GM forums
- Chevrolet Impala information
- Running GM sales results
- Running Chevrolet sales results
- Running Chevrolet Impala sales results
- Running Chevrolet sales results
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So it’s selling better than all but one rival who’s sales are being majorly propped up by fleet and law enforcement. Sounds like a great reason to kill it off. Think what an interior refresh, exterior MCE and power train update would do for sales. And most of this is already available right from the LaCrosse. Too bad GM but my next sedan purchase will mostly likely not be a GM product as you refuse to make or update them in the next few year and I have little confidence in your direction.
GM still offers a few sedans for sale, but the whole segment is not a priority for it. Even the small Cadillac sedans they recently introduced induced yawns. Without any serious effort to market these cars, and dealers only stocking trucks trucks trucks, perhaps it is time for GM sedan customers to look elsewhere.
Good enough to maintain 2nd place, but not good enough to keep building. Typical GM Genius.
The only Impalas one sees in California are all rental units. It’s hardly surprising since virtually no effort has been made in marketing or promotion. GM should just buy Hertz or Avis so that they would have a captive customer for line of capable but mediocre vehicles. Class leading requires too much work. Third or Forth place is where GM vehicles usually find their level.
Sad to say but yes it’s crazy to discontinue because the charger police cars outnumbered sales! Wow!! That’s a sorry excuse..maybe if the impala been updating the interior since at least 2009 such as bluetooth & gears indicators near gear shift would have been made a better car. I have a 2012 with no bluetooth radio connection..& more..I agreed it’s a good car maybe all the work is within the mechanisms.But should been upgrade from the basics a lonnngggg time ago.
You must have some sort of fleet stripper Impala because every 2009 on up Impala I have seen has had bluetooth connectivity at least in LT/LTZ trims. My 2013 LT for sure had it as I used it all the time and it worked well.
I honestly think that this is the stupidest decision you guys are making . The all new 2019/2020 Chevy Silverado are ugly and they look like colorados .You guys made the all new trail blazer which has the front end of the cheverolet camaro and the body of an equinox, that was about your third mistake because from 2014 to 2019 you guys refused to make a Chevy impala SS . But yet the trail blazer comes out and its automatically given an SS trim. Back then Chevy malibus did not rule the sales, they didn’t get discontinued which they should have because the Chevy impala was the highest selling vehicle made in production for cheverolet . This car started the evolution of an “SS”, and the reason you Guys messed up was because you made it a front wheel drive you guys killed a great car and lets not mention the fact that the cheverolet camaro is slower than its only rivals the mustang and charger. This was the biggest mistake of your company and if there will not be an impala in the market for cheverolet then my support and money will go somewhere else.
Impala is a great car. The new model that arrived in 2014 is an excellent car!!! It’s fast and handles well and is a good looking ride! When you hear 20’somethings bragging about the looks of the car you know you have a winner.
So GM is going to kill it and force us to buy another look-alike cuv. They are telling us “American’s don’t buy sedans” but other foreign manufacturers can seemingly figure out how to adjust production to meet demand. Strange how Americans buy those sedans.
I believe that if this 10 generation Impala would have been released with fanfare and been given support by it’s parent company with marketing and promotion, it would have been an American game changer. Imagine what could have been with a real marketing campaign promoting the capability of the car. Imagine an AWD option. V8 or turbo V6 SS model! The 10th gen Impala has been some of GM’s best work…..and they ignored it. When they relegated the 9th gen to a rental queen car, they should have known that they would have to reinvigorate the nameplate with an add campaign to bring back interest! Almost a whole generation of drivers forgot about the Impala while it languished on fleet lots. Were they so arrogant that they thought the the name alone would bring buyers in? Hell no!!! They should have thrown this 10 gen car in front of everybody and challenged them to try . And I think that drivers would have loved it!
Not GM.
Wonder if Impala was rear drive or awd, like Charger ,would it sell more? Police might be interested? When you’re second you are supposed to try harder. Wonder what Impala drivers will opt for next? Will it be a Chevy?
Not much out there for folks who over 6’. Car has plenty of headroom without the moonroof.
Was there an official announcement of it’s demise after the D-Ham reproval?. When the Cruze and Lacrosse death was announced it was crystal clear they wasn’t coming back but Impala is vague and uncertain (like Sonic and Spark). Who knows Chevy will have a direct replacement for Impala soon?.
Nice car for folks who don’t wanna a truck. I like the styling of my loaded graphite premier version. I think if they would marketed the car better sales would have been better, idiots.
just give it slight update GM
9 speed
Led headlight and taillight
the new v6 and 2.7 turbo 320hp
interior keep it as is with but with material
I like my 2015 Impala. GOOD power, good handing, great gas mileage . I also like the comfort and styling of the car. I had a 2008 Impala and then a 2014 2LT that I got when they first came out. I then bout my present Impala in 2016 as a leftover. I think GM is making a big mistake. I know if they do not have a comparable sedan I will be looking elsewhere when I am ready for my next car. Shame because they have a nice car in the new Impalas.
Gee whiz, Take a look at the Impala/Caprice productions runs in 1965?
Look at the production units in 1977?
These were big volume selling cars.
This isn’t the 60s or the 70s, and more importantly, this car isn’t related to those at all.
I agree with all the comments, G.M. really messed up with discontinuing the Impala. I currently lease an 2018 Impala Premier 2Lz, and I own a 2007 Tahoe LTZ. So I have the best of both worlds, but when my lease is up on the impala, I will be going (regrettably) to Chrysler or Nissan (and considering that they are in the works of trying to merge). We (the consumers) need and want full size sedans, the company’s have just became lazy and dont want to market and redesign their best sellers. I refuse to downgrade from a v6 to v4. Whomever is in marketing needs to be fired, bad promotion on the Chevy SS model (only in production for about 2 to 3 years), and only about 1 to 2 variations of that model, but the asking price was in the range of $48k. Why pay that when I can go to Chrysler and get a regular hemi starting at $38k. I have been loyal to the G.m family most of my driving life, but if they kill the impala, I’m gone.
Have the 2019 impala premier and it is the best I ever owned. I had Lincoln, caddy Buick ,Lexus and GM went out of the way with this 2019. Luv it. They should make it electric for 2020
They are making a mistake if they stop this model.
Wake up GM and get new designers who have the know in design and class.
Dear MS Barra:
Thanks for handing us, on a silver platter, 55,000 sales.
Sincerly yours,
FCA and Toyota.
Wife has 25k hard miles on her black ’15 LTZ and it is not garaged. So far, oil changes and tire rotation and lots of compliments. She won’t be pushed into an SUV or a 4-banger, so what’s next GM?
Ok, we all understand slowing car sales, the CUV craze etc, but if I get the figures of all these cars being discontinued rught, it adds up to something like 20 000 plus per month less sales.
Impala, Cruze, LaCrosse, XTS, Volt
Were they really not making profit on that type of volumes?
Ok, we all understand slowing car sales, the CUV craze etc, but if I get the figures of all these cars being discontinued right, it adds up to something like 20 000 plus per month less sales.
Impala, Cruze, LaCrosse, XTS, Volt
Were they really not making profit on that type of volumes?
Why in 1921 the Cadillac was going to stop building all of its line and brought it to Canada and the LaSalle Buick Chevrolet Pontiac because it could build to sales as required. GM Corporation needs to think! The Oshawa plant Could not close as GM Corporation would have to pay 3 Billion to remove those 5 presses.
I love my 2014 Impala LTZ, and will drive it for as many years as I can. I still get compliments on it frequently. I live in Ohio, & I can’t drive more than a mile without seeing another 2014-2019 model Impala daily, plus plenty of older models too. They are certainly still popular here. I do NOT want an SUV or crossover. I definitely prefer my sedan to haul both people & my pets. I’ve always been GM loyal, but this breaks my heart to see the Impala going away after more than 60 years of being an American tradition.
Like many others that are commenting here, I have to agree this is one of Chevys’ better cars available today, and it’s sad that GM doesn’t have the ability to advertise their products, or do an occasional MCE on good products like the Impala, to keep them market fresh with to continually be visible in the public eye, instead of letting them wither on the vine. Although crossovers are the new automotive fad as of late, sedans aren’t ever going to go completely away, so GM needs to find a way to stay revelant in this segment.
Kevin I agree with you on most counts. The exception is your comment about GM not having the ability to advertise this product. I believe they have the ability but not the will. Anything that is not bringing in the big bucks for GM they are not interested in advertising, promoting or upgrading. Heck even the product that do bring in the big buck they do a poor job promoting them.