Buick LaCrosse sales fell sharply in the United States in the first quarter of 2019.
Buick LaCrosse Sales - Q1 2019 - United StatesIn the United States, Buick LaCrosse deliveries totaled 2,902 units in Q1 2019, a decrease of about 59 percent compared to 7,066 units sold in Q1 2018.
|MODEL||Q1 2019 / Q1 2018||Q1 2019||Q1 2018|
Competitive Sales Comparison
The LaCrosse’s Q1 2019 sales performance leaves the large premium sedan in last place in its competitive set, behind the Lexus ES and Lincoln MKZ (see Lincoln MKZ sales). In addition, Buick LaCrosse sales fell much faster than the segment average during the quarter, enabling both the ES and MKZ to further their sales volume lead.
Sales Numbers - Large Premium Comfort Sedans - Q1 2019 - United States
|MODEL||Q1 19 / Q1 18||Q1 19||Q1 18||Q1 19 SHARE||Q1 18 SHARE|
The large premium comfort sedan segment contracted 10 percent to 18,579 units in Q1 2019.
The GM Authority Take
If it wasn’t clear before, it should be very clear now: the LaCrosse is, unfortunately, done for, kaput, finito. We attribute this rather sad circumstance to a combination of the following factors:
- An ongoing change in consumer buying dynamics that favors crossover utility vehicles (CUVs/SUVs) over sedans
- A lack of focus on selling the vehicle as a result of GM seemingly having given up on the model before it was even launched
- A lackluster market reception to the current, third-generation LaCrosse that never recovered
Going forward, we expect Buick LaCrosse sales to continue dwindling until the model is completely discontinued. In fact, the updated (and rather hot) 2020 Buick LaCrosse refresh will not make its way to North America, but will rather be a China-only affair. That song you hear is the death knell of the LaCrosse, a rather sad turn of events for what is otherwise a solid product that could have been so much more.
It’s worth mentioning that Lexus is defying all odds and market trends and has managed to boost sales of the ES, which is all-new for the 2019 model year.
About The Numbers
- All percent change figures compared to Buick LaCrosse Q1 2018 sales
- In the United States, there were 76 selling days in Q1 2019 and 76 selling days in Q1 2019
About Buick LaCrosse
The Buick LaCrosse is a full-size premium sedan that slots above the compact Buick Verano and midsize Buick Regal. The current, third-generation LaCrosse was introduced for the 2017 model year. The vehicle is based on the long wheelbase variant of the GM E2 platform. The short-wheelbase variant of the same platform is shared with the sixth-generation Buick Regal and ninth-generation Chevrolet Malibu.
The 2018 model introduced several new colors and the GM 9-speed automatic transmission in place of the 2017 model's 8-speed. It also added a new standard powertrain in the form of the mild-hybrid 2.5L engine with eAssist coupled with a six-speed automatic transmission. In addition, the 2018 LaCrosse Avenir was introduced to serve as the range-topping model.
The 2019 LaCrosse introduced two new colors and a Sport Touring (1SH) trim. A refresh is expected for the 2020 model year.
The third-generation LaCrosse is built at the following plants:
- GM Detroit Hamtramck factory operated by GM USA supplying North America
- Jinqiao South factory operated by Shanghai GM supplying China
In November 2018, General Motors announced that it will discontinue the Buick LaCrosse in the United States market, a move that will result in the idling of the Detroit-Hamtramck plant where it's built. The vehicle will remain available in China.