For years, Buick and Opel shared a nearly common design across multiple vehicles. With Opel and Vauxhall out of GM’s global portfolio of brands, Buick took the news as an opportunity to start truly rethinking the brand’s design language. A fresh start, if you will.
Car Design News went inside the Buick design studio to get a sneak peek at what’s to come from the brand, and although photography was off-limits, the models shown flip the brand’s current perceptions upside-down.
According to the website, Buick showed off a model simply referred to as the “Orange Car.” The car is reportedly a “bold” and “aggressive” inspiration model that hasn’t been approved for production. However, its design influence was seen on a full-scale model inside the studio that had been approved for production. The site said it’s a four-door crossover with a swooping roofline and is not a replacement for any model Buick currently sells. Thus, we can expect another crossover to join the Buick brand in the future.
Supposedly, the Orange Car start as simple design sketches from a GMC designer. Helen Emsley, Buick’s Executive Design Director, simply told the designer to build it. Now, the Orange Car is a full-size clay model. It’s unclear if the model will be approved for production (Buick obviously wouldn’t say), but if anything, it serves as inspiration and ethos for future Buick coming.
It’s not to say the design language will fully form from the inspiration model, but it has been a “rallying point” for designers inside the studio.
Designers also dismissed the idea Buick will become a China-only brand. The majority of the brand’s design work is completed at the design studio based in Warren, Michigan. A few other teams are located in China, Australia, and other countries still.
Count us excited for Buick design unshackled from Opel requirements.
Source: Car Design News