A new General Motors video communicates its desire to create a culture of wonder, not just in relation to its own employees and products, but in relation to the world that it’s a part of. The rather creative General Motors ad, aptly named “A Culture of Wonder,” carries the following description on YouTube:
From helping [to] build the world’s first mechanical heart pump in the 1950s to being a leader in the charge in putting autonomous cars on the road in the future, we continue to push for better solutions for a better world.
The video features several characters in what seems to be an imagination lab of sorts, dreaming up different ideas, themselves depicted in cubes. GM concepts/products shown, in order of appearance, include the GM Lunar Roving Vehicle (built in conjunction with Boeing) driving on the moon, the GM Roboglove used by a young girl with a broken hand to play a harp, a GM SURUS concept (in health aid form), and GM’s Super Cruise semi-autonomous driving technology preventing a young, drowsy driver from getting into an accident.
There’s also a young kid dreaming up a sports car as well as a demonstration of Cruise Automation’s robo-taxi service, which features the Chevy Bolt EV-based Cruise AV prototype – the one without a driving controls (like a steering wheel or pedals) but with all kinds of autonomous driving systems attached to the roof.
The video concludes with the following narration:
The best way to move humanity forward, is to create the future we hope for.
A tagline of “Moving Humanity Forward” appears at the very end of the video.
Less than 1,700 viewers have had a chance to be inspired by the roughly two minute-long video. That said, most of the videos published on the General Motors YouTube channel have low views. That’s because GM doesn’t use the channel as a primary repository of its video communication. Instead, that task is done primarily through brands like Chevrolet, Cadillac, Buick, and GMC.
We invite you to watch the General Motors commercial advertisement for yourself, and share your thoughts with us in the comment section below. And be sure to subscribe to GM Authority (for free) for ongoing GM news coverage.
Comments
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Do I want a robot or self driving car from someone that can’t figure out why their 8 speed has issues?
GM needs to step things up and if they want our trust for the future they need to perfect the present. I know how this works so at least do a better job of it.
Perhaps you would be happier with a self incinerating Hyundai or a nice face full of Takakata shrapnel?
Maybe GM can make SuperCruise smack into guardrails like Tesla?
Cannot speak for Scott, but I would be happier with a company that is not giving away market share. I would like a company that practices “moving humanity forward” by not chucking their employees to the curb like last week’s garbage, that does not economically destroy communities, and does not exploit cheap labor in Mexico and China at the expense of US and Canadian jobs. I would like to have a company that shows me a Wrangler/Bronco competitor, a Cadillac coupe or two, or an interior that is not a notch below a Kia.
You know what I think is funny.
Dan Ammann was president of GM at the time of the 8 speed designing etc.
Dan Ammann is CEO of Cruise today.
Just for something to chew on scott3
As far as MrR,
How about some Ignition switches shutting off while driving, or some Cadillac CTS seats bursting into flames, maybe some steering gears with low voltage that you cant turn, or even the motors falling off steering gears.
We could go on and on hashing recalls and the lack of recalls, or even lawsuits or the lack of lawsuits.
I’m not sure when the dust clears GM will look so good.
Of course in my opinion !!
You keep being you and I’ll keep being me !!
Another heaping helping of GM PRBS. The shot of the Cruise should be enough to turn anyone off.
The only “Culture of Wonder” there is at GM are employees “wondering” if they’d ‘ll have a job in a month.
BTW, that robot looks like he is giving us the bird. Perhaps it is Machete Mary in that costume lol
Who is hoping for this?
Probably a company that is headed by a myopic, ignorant, fast tracked, career lifer, celebrity CEO.
This is by far, the most wondrous and inspiring commercials ever made! “Create the world you want to live in”, all while showing imagery of thinking into and looking into a box! Shows the extent of GM’s imagination right there! Only thing GM seems to have gotten rid of in bankruptcy is vision, creativity, passion, and guts!