A new General Motors video communicates its desire to create a culture of wonder, not just in relation to its own employees and products, but in relation to the world that it’s a part of. The rather creative General Motors ad, aptly named “A Culture of Wonder,” carries the following description on YouTube:
From helping [to] build the world’s first mechanical heart pump in the 1950s to being a leader in the charge in putting autonomous cars on the road in the future, we continue to push for better solutions for a better world.
The video features several characters in what seems to be an imagination lab of sorts, dreaming up different ideas, themselves depicted in cubes. GM concepts/products shown, in order of appearance, include the GM Lunar Roving Vehicle (built in conjunction with Boeing) driving on the moon, the GM Roboglove used by a young girl with a broken hand to play a harp, a GM SURUS concept (in health aid form), and GM’s Super Cruise semi-autonomous driving technology preventing a young, drowsy driver from getting into an accident.
There’s also a young kid dreaming up a sports car as well as a demonstration of Cruise Automation’s robo-taxi service, which features the Chevy Bolt EV-based Cruise AV prototype – the one without a driving controls (like a steering wheel or pedals) but with all kinds of autonomous driving systems attached to the roof.
The video concludes with the following narration:
The best way to move humanity forward, is to create the future we hope for.
A tagline of “Moving Humanity Forward” appears at the very end of the video.
Less than 1,700 viewers have had a chance to be inspired by the roughly two minute-long video. That said, most of the videos published on the General Motors YouTube channel have low views. That’s because GM doesn’t use the channel as a primary repository of its video communication. Instead, that task is done primarily through brands like Chevrolet, Cadillac, Buick, and GMC.
We invite you to watch the General Motors commercial advertisement for yourself, and share your thoughts with us in the comment section below. And be sure to subscribe to GM Authority (for free) for ongoing GM news coverage.