General Motors has filed an application to register “Chevrolet Cavalier” and “Cavalier” as trademarks with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker’s March 27th, 2019 applications are assigned serial numbers 88358466 and 88358453, respectively, and specify that they will be used in conjunction with the following types of goods and services: Motor land vehicles, namely, automobiles, sport utility vehicles, trucks, vans, engines therefor and structural parts thereof.
The GM Authority Take
This marks the second time that General Motors has filed to trademark Chevrolet Cavalier and Cavalier with the USPTO, with the first time taking place in September 2015.
It’s unclear why the automaker is moving to register the names with the USPTO given that the Cavalier is a small sedan sold in China and Mexico. The vehicle was originally launched in China as the second-generation Chevy Cruze. It was renamed to Cavalier when the global, second-gen Cruze was launched globally in 2016.
This isn’t the first time that GM has filed to trademark a name for a vehicle not sold in the United States. In the past, it has filed to trademark such names as Onix, Montana, Agile, and Orlando, all GM vehicles sold in markets like China, Mexico and/or South Korea.
We posit that the filings are part of GM’s legal strategy to protect certain names, despite the vehicles not sold in the U.S. market. In other words, don’t get your hopes up of seeing the Chevy Cavalier arrive Stateside, though it would be a nice replacement to the discontinued Cruze.
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Comments
Maybe someday they’ll bring it here as a “tweener” vehicle that’ll serve to replace the Sonic and Cruze?
Would be kind of cool for this to be the name of a Chevy EV. Kind of how Honda is going retro with one of their upcoming EVs.
They didn’t already tm that gobally? Odd.
That the greatest compact car of all time is coming back baby!!!!!!
🙂
I don’t care what they call the car just as long as the it is made in the United States and not China or Mexico.
One thing that can work in Lat/Ame. Cavalier on the lower-end compact scale and an Alpha based Nova on the high scale and Chevy’s premium sedan in 2nd world nations and US Chevy’s main compact….
When I hear the name Cavalier, I don’t get a positive nostalgic feeling. Don’t offer this name plate in NA would be my advice, not that their asking me. GM did take the Blazer name plate and put it on a unibody compact SUV, so that pretty much tells me what I think is going to happen in this case.
Trademarks last for 10 years?
My guess is they only renewed for the markets that, that name recognition and particular product still exisists.
Maybe in 15 years, they will use it on an autonomous, Crystal powered pod- undoing-again- any heritage loyalty or respect.
If GM is still in business.
GM, the Cavalier name has been sullied by our poor products, lets call the next gen model the Cobalt. Year go by, GM again, the Cobalt name has been sullied by our poor products let s call the next gen model the Cruze, no not Cruise, but Cruze with a Z that’s much cooler and hip. More years go by, GM, the Cruze is pretty well received, we should can it and replace it with the Cavalier everyone’s forgotten about that now right?
GM is on crack axing all of it’s small cars save the comical cheap Spark that nobody buys. This would at least give small car buyers something if the price was right of course or under 20K. Believe it or not there are still many lower income shoppers that are looking for a 40 highway MPG small car for under 20K brand new. An SUV simply does not fit that bill. Now that Ford has axed the Fiesta and Focus this would be a golden opportunity for GM to offer them something., especially with gas soaring up on a daily basis lately.
Fiesta and Focus leaving US for a reason…Americans who buy American don’t by little sedans anymore.
Joe, why do you call the Spark a “Comical Cheap”? Then “that nobody buys”.
The current Spark was engineered by Opel, first sold there as the Opel Karl, and then it became the Chevrolet Spark.
The US, CAN and MEX markets are the only countries that get the 1.4L engine, the rest of the world either get a 1.2TD or a 1.0 NA.
I have own a 2018 Chevy Spark CVT and it delivered 50MPG driving it at a steady 75MPH.
Nobody buys is like GM would sell zero. The US is not the only market. GM Changwon makes close to 100,000 Sparks annually.
If you have not done it, go for a test drive. It is a great little car. 10 airbags, rearview camera, WiFi included standard.
The current Spark was manufactured and engineered by Daeweeo (later GK Korea). The Opel Karl is basically a rebadged Spark.
Thinking that Cavalier will be cheaper to produce then Cruze. Remember back in the 00’s US compact buyers were screaming for the Euro versions of American compacts (especially the 2 gen. Focus) but even then the US makers thought it was cost prohibited?.
The domestics put thier money where their mouths were after the Bailout and Dart, Cruze and world Focus was available. Now the CUVs are here it doesn’t make sense to produce expensive, low-sale compacts, even VW realize this as there’s 2 versions of Golf, Jetta, etc.. and let’s not start on the compacts available in Japan vs what the Japanese sale here.
The US probably will receive world Cavalier, Ford would probably offer world Escort in some way and Dodge may return international Neon the US. Unfortunately all 3 would be built in Mexico/China (unless the Union talks go well) but can’t say the domestics didn’t listen.
I think GM would make a killing if they sold the Cavalier in the United States