GM China sales decreased 17.5 percent to 813,973 units in the first quarter of 2019. Sales fell at all brands, including Chevrolet, Buick, Cadillac, Wuling and Baojun in what the automaker called “a challenging first quarter for the industry.”
Shanghai GM Sales – Q1 2019
First quarter 2019 sales results at Shanghai GM – GM’s primary joint venture in China responsible for Chevrolet, Buick, and Cadillac operations – were as follows.
- Chevrolet sales decreased 13.8 percent to 112,382 units
- The results were “led by the Cavalier and Malibu sedans”
- Chevy launched the Monza sedan, its first new product in 2019, on March 21st
- Buick sales decreased 17 percent to 225,313 units
- The results were “supported by strong sales of the Regal sedan as well as the GL6 and GL8 MPV family.”
- This month, Buick will launch its first all-electric vehicle – the Velite 6 – in China.
- Cadillac sales decreased 18.9 percent to 44,684 units
- The brand’s newest crossover, the Cadillac XT4, “continued to gain in popularity”
SAIC-GM-Wuling Sales – Q1 2019
First quarter 2019 sales results at GM’s other Chinese joint venture – SAIC-GM-Wuling were as follows:
- Baojun sales decreased 30.6 percent to 169,380 units
- Wuling sales decreased 8 percent to 262,214 units
- SGMW says that the “brand maintained its dominant position in the mini-commercial vehicle segment”. It also launched three upgraded models in March from the best-selling Hong Guang family to strengthen its foothold in passenger vehicles.
State Of Affairs
GM China did not provide any more details about the sales of individual models, but did say that it’s undergoing “a major model changeover in China this year, as it aims to continuously improve the fuel efficiency of its vehicles and broadly apply its global technologies on models built and sold locally.”
The automaker also stated that it plans to introduce about 20 new and refreshed models in the Chinese domestic market in 2019, with an increased focus on the luxury and midsize/large SUV vehicle segments. The record number of new vehicle launches represent the company’s strongest product mix ever in the market.
Buick started sales of the refreshed LaCrosse and LaCrosse Avenir on March 29th. The LaCrosse has been a key entry in the Buick lineup in China, its largest market, since 2006. More than 1.2 million units have been sold over the course of its lifetime. The all-new Buick Encore and Encore GX SUVs will debut at Auto Shanghai 2019, which kicks off April 16th. And though Buick didn’t announce it, we know of two other new models in the pipeline: the Buick Enspire and Buick Envoy.
Chevrolet will continue to expand its portfolio and move to a higher mix through the ongoing launch of all-new products, including sporty Redline variants. The first crossover from Chevrolet’s new global vehicle family, the Tracker, will debut at the Shanghai auto show this month and go on sale later in the second quarter.
Cadillac will introduce the refreshed XT5 in May and the all-new XT6 in July to help strengthen its position in the luxury SUV space. Cadillac House opened in Shanghai last month to provide consumers an immersive experience in the brand’s heritage, technologies, craftsmanship and cultural influence. Though GM China has yet to announce it, we know that the Cadillac CT5 will launch some time this year in China as well as in other markets.
Baojun is pivoting toward a more youthful, connected and intelligent brand direction to appeal to rising consumer aspirations. Leading the charge is the Baojun RS-5 SUV, which was launched on April 11th. It features a full suite of advanced safety features and industry-leading in-vehicle connectivity, and is the first of a new series of Baojun vehicles that will be adorned with the new diamond-shaped logo.
Sales Results - Q1 2019 - China - GM Totals
|BRAND||Q1 2019 / Q1 2018||Q1 2019||Q1 2018|
|GM CHINA TOTAL||-17.45%||813,973||986,052|
About The Numbers
- All percent change figures compared to GM China Q1 2018 sales
- GM China sales figures represent retail sales