General Motors has filed an application to register “Bolt EUV” as a trademark with the United States Patent and Trademark Office (USPTO), GM Authority has discovered.
The automaker’s April 9th, 2019 application is assigned serial number 88376963 and specifies that it will be used in conjunction with the following types of goods and services: Motor land vehicles, namely, automobiles.
The GM Authority Take
It would appear that General Motors is planning a new vehicle called the Bolt EUV, and the development is rather intriguing. The biggest question is what the EUV name is all about, and we will venture to guess that it’s an acronym for Electric Utility Vehicle.
If we turn out to be correct, and EUV is short for Electric Utility Vehicle, then it could end up being the name of the upcoming Chevrolet EV. GM confirmed plans for a future Chevrolet EV in March when announcing a $300 million investment for its Lake Orion plant in Michigan. The facility currently builds the Chevrolet Sonic, Chevrolet Bolt EV, and the aforementioned Cruise AV prototypes. In fact, it’s currently the only facility in the world that produces autonomous vehicles on a production line.
However, we have heard that the future Chevrolet EV in question will be a size class larger than the current Bolt EV itself, classified by GM as a small crossover. That would make the future Chevy EV roughly the size of the current Chevrolet Equinox crossover. It’s worth noting that GM’s EV strategy involves introducing 20 all-electric models by the year 2023.
In addition, the introduction of a hypothetical Chevy Bolt EUV crossover could create a family of Chevrolet electric vehicles under the Bolt brand.