Chevy Takes A Dig At Ford With Funny Mustang Happy Birthday Ad: Video
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Today is National Mustang Day, with the Ford pony car celebrating 55 years since it was first introduced back in 1964.
The Chevrolet Camaro and Ford Mustang have always enjoyed a healthy rivalry, so it’s really no surprise to see that General Motors has used National Mustang Day to take a humorous dig at its crosstown rival.
Chevrolet Arabia released a video on its YouTube channel today entitled ‘Wouldn’t Be a Party Without Us’ that shows a pony in a pink party hat blowing out candles on a Mustang cake. A sheet is then pulled off of a 2019 Camaro before the words ‘Some Wishes Do Come True’ flash across the screen – suggesting the pony’s birthday wish was to receive a new Camaro.
The ad closes out with another cheeky dig at the Mustang as the words ‘Happy Birthday Little Pony’ appear on the screen.
Ford probably isn’t getting too hung up over this little jab. The automaker says the Mustang was the best-selling sports coupe in the world last year with 113,066 units sold. It has focused on bringing the iconic nameplate to global markets in recent years, with the Mustang being sold in 146 countries in 2018 and claiming 15.4 percent of the global market share in the coupe segment.
As for U.S. market share, Ford sold 75,842 examples of the Mustang last year, while Chevrolet sold just 50,693 Camaros. The aging Dodge Challenger actually managed to beat the much more up-to-date Chevy, selling 66,716 units in all of 2018. This was a particularly impressive showing from Dodge, with the Challenger being the only coupe on sale that posted better sales in 2018 than in 2017.
2020 Ford Mustang
Camaro chief engineer Al Oppenheiser acknowledged in an interview last year that the Mustang “has been eating (Chevrolet’s) lunch,” in the sales race as of late. The automaker responded by slashing prices of entry-level four-cylinder Camaros and introducing the new Camaro 1LE Turbo for 2019 as the four-cylinder version is “where the bulk of the sales are,” he said.
Check out the Mustang ad embedded above.
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Funny ad!
This turned my rough day around!
It would be nice, and maybe increase sales, if GM ran Camaro ads in the US.
You Think? Maybe you should apply to Chevrolet’s marketing department, if there is one. It’s probably the same few people that take turns with Buick, Chevrolet, Cadillac, and GMC.
Don’t poke the bear unless you have something better.
They do have something better aside from the 2019’s redesigned mug. The Camaro is a better chassis with better suspension design. Plus it comes with a manual that doesn’t use shift forks made out of Chinese pot metal. Not to mention the 5.0 is a mess right now with all the piston slap and cam phaser problems.
Yeah the 3rd gen 5.0 is a piston slapping mess. A very experience engine builder nailed down why the 3rd gen 5.0 has such bad slap. The piston to bore clearance is running 6-thou. The other issue is that the new design doesn’t have iron sleeves. It’s aluminum with a coating on it but the coating is cheaper and inferior to the coating Ford used on the higher end 5.2 engines. I can’t believe how many new 5.0s have cam phaser rattles. Any time you lift off the throttle you get nasty rattle.
Yep
https://www.youtube.com/watch?v=mkmi1U2_3SI
Yep I’ve seen so many Mustangs and F-150’s that had one or both of these problems. It’s crazy how they’re still dealing with cam phaser problems. They issued a TSB and it either did nothing to fix it or it made it worse. The piston slap seems to be affecting a lot of them. The worst ones start burning oil very quickly.
Now that the tables have been reversed on pricing with the Camaro being less expensive in the lower trim levels it will be interesting to see if this affects sales any. I’m guessing it won’t make much difference.
I test drove a new Camaro and I didn’t think it was all that fun. With those little windows you had to be on your top game all the time. Especially when you drive it like it was supposed to be driven.
I own a new Mustang and my brother owns a new Camaro, both V8s. The Camaro is more refined whilst the Mustang is more fun (you need both hands on the steering wheel). They are both fast and capable cars, but neither would exist without the other and it’s no accident that they both have very similar equipment and performance.
These ME marketing guys are good.
If the Camaro wasn’t ugly AF outside and inside it would sell better. I don’t know data on age market share but I’m sure all the younger gens are going with Mustang’s because they look better inside and out IMO and in many of my car group friends. The one I say in and drove felt weird (dash wise) and it’s just hideous. Even the base Mustang’s 4″ cheap hideous stereo is better than Camaro’s. Of course I know it’s all subjective but I personally don’t like it at all. 70K+ in US Mustang sales would also somewhat support this somewhat. Cheers gents?.
The Mustang sells because it’s cheaper. The standard interior in the S550 is terrible. It makes the standard interior in the 6th gen Camaro look quite nice. You have to pay more for to get the okay S550 interior. Even then there are a lot of cheap interior pieces.
I dont know why GM even pays attention to those other cars, just focus on what you’re doing and stop worrying about what other people are doing.
This idea that you need competition is a joke!!! The competition comes from inside of you. You raise your game to the highest you can possibly take it everyday. In doing so the competition will never catch you. But what happens is people start spending time and energy looking at the competition and that lost time could be used to improve on areas of the car.
Chevrolet seems follow in the footsteps of others and the Camaro is no different. Mustang’s the original concept that debuted 2 1/2 years before the camaro. PT Cruiser and the HHR. Chevrolet’s ideas seem to come after they take a walk thru to the competitions sales lot.
I’ve always enjoyed their competition, it was sad Camaro left the scene for a bit and came back with a heavy lumbering car instead of a lite edgy fun car. Yes, Chevy has made some positive changes, but it seems they don’t get what the young adults want. I think they should take a few ideas away from the Japanese sports cars, the four-cylinder manual transmission comes close for ford and chevy. At the very least it seems they are making an attempt.
May not be lite but it will run off and leave the mustang and those cheap Japanese sports cars