Chevrolet Trax sales increased 16 percent to 22,378 units in the fourth quarter of 2018 – a healthy growth rate, but one that lags the segment’s 37 percent expansion during the same timeframe. Meanwhile, the auto industry is expected to have its worst-performing first quarter since Q1 2014.
So, in what could be a way to both sway potential customers and keep pace in the increasingly-competitive subcompact crossover SUV segment, a new Chevrolet discount reduces the price of select Trax models by over 20 percent in April 2019, which equates to nearly $6,000 in some cases.
Nationwide Chevrolet discounts on the Trax for April 2019 are as follows:
- Rebate offer: 20 percent below MSRP for current competitive owners when financing with GM Financial
- Example: $4,971 purchase cash + $748 price reduction below MSRP = $5,719
- Finance offer: $750 customer cash when financing with GM Financial + $2,000 customer cash = $2,750 total cash allowance
For reference, here are the applicable 2019 Trax trim levels and their corresponding starting MSRPs:
- LS – $22,295
- LT – $24,195
- Premier – $28,595
The 20 percent Chevrolet discount as it applies to an in-stock 2019 Trax Premier model with an MSRP of $28,595 brings the starting price of said model to just $22,876, which is almost as affordable as a regularly priced 2019 Trax LS. Meanwhile, the $2,750 Chevrolet discount brings the starting price of the 2019 Trax LS to just $18,545.
- Must take delivery by April 30, 2019.
- See dealer for details.
- Incentive for the United States of America, unless otherwise specified.
- Some customers may not qualify for this offer.
- Offer not available with special finance, lease, and some other offers.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. GM Authority will not be held responsible for any misprints, typos or any other errors.
About ChevroletÂ Trax
The Chevrolet Trax is a subcompact crossover utility vehicle. It slots below the Equinox as Chevrolet's smallest CUV andÂ rides onÂ theÂ GM Gamma 2 platformÂ shared with the Chevrolet Sonic/Aveo and Buick Encore. The model wasÂ Chevrolet's first offeringÂ inÂ the subcompact (B segment) crossover space and theÂ second (after the Nissan Juke) to launch in its segment in the U.S. market.
Having launchedÂ for the 2015 model year in the U.S., the TraxÂ received a refresh for the 2017 model yearÂ thatÂ consisted of all-new front and rear fascias,Â the replacement of the LTZ trim by the new range-topping Premier model, revised interior, a new infotainment system with Apple CarPlay and Android Auto compatibility, and more.
The 2018 Chevy TraxÂ represents the fourthÂ model year of the first-generation Trax and receivesÂ several changesÂ including three new exterior colors, a newÂ Trax Redline EditionÂ model, and several equipment-level changes. The 2019 Trax got three newÂ exterior colors and a new Premier badge on the tailgate. The 2020 model is expected to be the last model year of the current, first-generationÂ Trax beforeÂ an all-new, second-generation model arrives.
The Trax, which is called the Chevrolet Tracker in some markets likeÂ South America, Russia and the CIS, is builtÂ atÂ the following GMÂ plants:
- GM Bupyeong factoryÂ in Bupyeong-Gu, South Korea operatedÂ byÂ GM KoreaÂ - supplies Eurasia, North America and Holden Trax to Australia/New Zealand
- GM San Luis Potosi factoryÂ in San Luis, Mexico operated byÂ GM MexicoÂ - supplies North America
- GM Dongyue SouthÂ in Yantai, Shandong, China operated byÂ GM ChinaÂ and SAIC - suppliesÂ China
Related News & Info
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