Chevrolet Equinox sales increased about 7 percent to 88,500 units during the first quarter of 2019. These results are in line with current market trends that strongly favor SUVs and crossovers. And now, in an effort to gain conquest sales, a new Chevrolet discount reduces the price of most 2019 Equinox models by 20 percent for Current Competitive Owners, which can translate to as much as a $8,050 discount in some cases.
Incentives
Nationwide Chevrolet discounts on the Equinox for April 2019 are as follows:
- 2018 Equinox excluding L models: $1,000 cash allowance + $1,500 customer cash = $2,500 total cash allowance when financing with GM Financial
- 2018 Equinox excluding L models: $750 APR cash + 0 percent APR for 72 months when financing with GM Financial
- 2019 Equinox excluding L models: 0 percent APR for 72 months when financing with GM Financial
- 2019 Equinox excluding L models: $1,000 cash allowance + $1,000 customer cash = $2,000 total cash allowance when financing with GM Financial
- 2019 Equinox: 20 percent below MSRP for current competitive owners when financing with GM Financial
- Chevy defines a Current Competitive Owners as a current owner of a 2005 model year or newer non-GM vehicle for at least 30 days prior to the new vehicle sale.
For reference, here are the applicable 2018 and 2019 Equinox trim levels and their corresponding starting MSRPs:
2019 Equinox:
- LÂ – $24,995
- LSÂ – $27,095
- LT – $28,395
- Premier – $32,295
2018 Equinox:
- LÂ – $24,575
- LS – $26,595
- LT – $27,795
- Premier – $31,795
The 20 percent discount as it applies to a 2019 Equinox Premier model with an MSRP of $40,250 reduces the price to $32,200. Meanwhile, the $2,500 discount reduces the starting price of the 2018 Equinox LS to $24,095.
Disclaimers
- Must take delivery by April 30, 2019.
- See dealer for details.
- Incentive for the United States of America, unless otherwise specified.
- Some customers may not qualify for this offer.
- Offer not available with special finance, lease, and some other offers.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. GM Authority will not be held responsible for any misprints, typos or any other errors.
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About Chevrolet Equinox
The Chevrolet Equinox is a compact crossover. It slots above the Chevrolet Trax and below the Chevrolet Traverse. It will also be positioned below the rumored to be the future Chevrolet Blazer. The first-generation Equinox ran from the 2005-2009 model years and was based on the first-generation Theta platform. The second-generation Equinox was offered from the 2010-2017 model years and was based on the Theta 2 platform. Both the first- and second-generation models were "tweeners", in that they straddled the compact and midsize CUV segments in size. The third-generation model was introduced for the 2018 model year. It rides on the GM D2 platform shared with the second-generation GMC Terrain, Chevrolet Cruze, and Chevrolet Volt and, unlike its two predecessors, is positioned squarely in the compact segment.
The third-generation, 2018 and newer Equinox features an all-new exterior and interior, while being slightly smaller inside and out compared to the outgoing model. It also offers an all-new engine lineup and an all-new lightweight architecture that enables a weight savings of over 400 pounds compared to the second-gen model. As a result, the new Equinox gets better fuel economy while also delivering improvements in ride, handling, packaging, and safety.
The Equinox is assembled at the following GM plants:
- GM CAMI plant in Ontario, Canada operated by GM Canada
- GM Ramos plant in Ramos Arizpe, Coahuila, Mexico operated by GM Mexico
- Wuhan II plant in Hubei, China operated by Shanghai-GM
Related News & Info
- GM news
- GM forums
- Chevrolet Equinox information
- Running GM sales results
- Running Chevrolet sales results
- Running Chevrolet Equinox sales results
- Running Chevrolet sales results
Comments
Chevrolet sold 332,618 of the Equinox in 2018 and is on pace to sell about 354,000 units; but apparently this isn’t good enough and is reason for Chevy getting aggressive with their discounts to get more foot traffic in showrooms.
Because those sales also included heavy discounting and fleet sales/ special group sales that are used to inflate sales numbers and tax reasons but too hard to explain on here in detail.
If you own any GM stock you might want to consider getting out of it and soon. End of April sales totals will be released and it doesn’t look good based on internal company rumblings. Then again most of us on here have been watching the dismal GM sales numbers even with rebates so are aware. Just warning people that might shocked to see GM’s stock go even lower and fast.
The competition is heating up as other brands introduce next generation models. As a result, I believe GM is not going to let best selling models go stale, and restyle updates and next generation models will come much sooner.
We do see a faster pace of restyling and next generation models, when looking at how GM is dealing with the Chinese auto market.
I think the Equinox will soon get some more serious looking wheels and maybe some wheel flares to go with that optional 252 hp motor.
I wonder if sales are not as good as GM wants is because its smaller than the last generation . And to get to a mid size Chevy now has the Blazer which had a bad lunch due to where its assembled . This will bump up sales , and it is a good car but GM needs to keep up w/updates and offer the safety features in their lower trim models to really compete in this segment .