Chevrolet Colorado sales increased in the United States and decreased slightly in Mexico during the first quarter of 2019.
Chevrolet Colorado Sales - Q1 2019 - United StatesIn the United States, Chevrolet Colorado deliveries totaled 33,494 units in Q1 2019, an increase of about 16 percent compared to 28,859 units sold in Q1 2018.
|MODEL||Q1 2019 / Q1 2018||Q1 2019||Q1 2018|
Chevrolet Colorado Sales - Q1 2019 - MexicoIn Mexico, Chevrolet Colorado deliveries totaled 406 units in Q1 2019, a decrease of about 0 percent compared to 407 units sold in Q1 2018.
|MODEL||Q1 2019 / Q1 2018||Q1 2019||Q1 2018|
Competitive Sales Comparison
Chevrolet Colorado sales during the first quarter of 2019 increased more than any other vehicle in its segment, including the class-leading Toyota Tacoma. The Colorado’s corporate cousin, the GMC Canyon, saw sales fall 4 percent. Nissan Frontier sales suffered the biggest blow, falling 11.4 percent, while the new Ford Ranger saw sales total 9,421 units.
The results enabled the Tacoma to remain America’s best-selling midsize pickup truck during the quarter. The Colorado continued in its position as the second best-selling offering in its segment, outselling the Nissan Frontier as well as the GMC Canyon (see GMC Canyon sales) and Ford Ranger (see Ford Ranger sales).
The Tacoma outsold the Colorado by almost 25,000 units. In fact, the Tacoma’s 58,183 deliveries were higher than combined Colorado and Canyon sales of 40,448 units.
Sales Numbers - Midsize Mainstream Pickup Trucks - Q1 2019 - USA
|MODEL||Q1 19 / Q1 18||Q1 19||Q1 18||Q1 19 SHARE||Q1 18 SHARE|
On a market share basis, the Tacoma accounted for 45 percent market share, the Colorado came in with 26 percent, Frontier had 16 percent, Ranger had 7 percent and Canyon had 5 percent.
The mid-size mainstream pickup truck segment grew 13.44 percent in Q1 2019.
We are including Honda Ridgeline sales for informational purposes, as the model straddles the midsize and full-size pickup truck segments.
Sales Numbers - Honda Ridgeline - Q1 2019 - USA
|MODEL||Q1 19 / Q1 18||Q1 19||Q1 18|
The GM Authority Take
The fact that Chevrolet Colorado sales surpassed 33k deliveries and posted the highest growth rate in its segment during Q1 2019 is great news, but it’s still rather irksome that Toyota manages to outsell the Colorado and Canyon on a combined basis, and by a very healthy margin (roughly by 1.5 times).
We believe that this is due to Toyota’s rock-solid reputation in the midsize truck space while providing a desirable product. In addition, Toyota has been incentivizing the Tacoma more sparingly than Chevrolet has been with the Colorado, while also having stronger sales to commercial/fleet customers, a circumstance that took place when GM withdrew from the midsize pickup truck space around 2012. In other words, there is value to not abandoning segments.
About The Numbers
- All percent change figures compared to Chevrolet Colorado Q1 2018 sales, except as noted
- There were 76 selling days in Q1 2019 and 76 selling days in Q1 2018
About ChevroletÂ Colorado
The Chevrolet Colorado is a mid-size pickup truck. It is currently Chevrolet's smallest pickup truck in the U.S. and Canada, slotting under the full-sizeÂ Chevrolet Silverado. In Mexico, the Colorado slots above the compact Chevrolet Montana and the similarly-sized S10, but below the Silverado/Cheyenne (the name for some of Silverado's trim levels inÂ Mexico).
The current Colorado was introduced in 2015 and represents the second generation of the Colorado nameplate. The model rides on theÂ GMT-31XX platformÂ shared with theÂ GMC Canyon, as well as the international-marketÂ Chevrolet Colorado/S10 andÂ Chevrolet Trailblazer.
The 2018Â Chevy ColoradoÂ represents the fourthÂ model year of the second-generation Colorado. The vehicleÂ remains highly competitive in its segment, offering two gasoline engines and aÂ diesel motor, which is a segment exclusive. The off-road-specificÂ Colorado ZR2Â was launched for the 2017 model year.Â However,Â the Colorado family continues to lack various features asked by many present and potential customers, such asÂ a moonroof, a sliding rear window, as well as a range-topping LTZ or High Country trim level.
The 2019 Chevy Colorado represents the fifth model year of the second-generation Colorado. The vehicle sees a newÂ Colorado ZR2 BisonÂ package, new exterior colors, a new 18-inch wheel, black bowties for everyÂ ZR2 model. Additionally, the 2019 Colorado gets new set of infotainment systems that represent the third generation of Chevrolet infotainment systems, Type A and Type C USB ports, aÂ second in-cabin microphone, a high-defÂ Rear VisionÂ Camera,Â UltraSonic Rear Park Assist, a heated steering wheel, andÂ 6-way power driver seat on some models.Â The street-focused Colorado RST and Z71 Trail Runner off-roader are also added to the lineup. The manual transmission is deleted from the powertrain lineup.
A midcycle refresh is expected for the 2020 model year.Â It is believedÂ that the update will bringÂ revised front and rear styling, as well as possibleÂ updates to the interior, and powertrain.
For the U.S. and Canada, the ChevroletÂ Colorado is built at theÂ GM Wentzville factoryÂ inÂ Missouri operated byÂ GM USA.Â The model sold in Asia-PacificÂ isÂ built atÂ theÂ GM Thailand plantÂ in Rayong, which is operated byÂ GM Thailand. TheÂ GM Sao Jose Dos Campos plantÂ operated by GM Brazil builds the Chevy S10 for South America.
Related News & Info
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