Cadillac Escalade sales decreased 16 percent to 6,819 units in the first quarter of 2019. The results significantly underperform its segment, which is far from ideal given the Escalade’s importance to GM’s bottom line (the vehicle is believe to be GM’s most profitable vehicle).
So now, in what could be a way to boost sales volume in the highly-competitive and highly-lucrative full-size luxury SUV segment behind the arrival of the all-new 2020 Escalade, a new Cadillac discount reduces the price of select 2019 Escalade models by as much as $7,500 during the month of April.
Incentives
Nationwide Cadillac discounts on the Escalade and Escalade ESV for April 2019 are as follows:
- Purchase incentive: $3,000 toward the purchase of a new model for current Cadillac owners who finance through GM Financial.
- Purchase incentive: $7,500 purchase allowance.
- Lease incentive: $2,000 toward the lease of a new model.
For reference, here are the 2019 Escalade and 2019 Escalade ESV trim levels and their corresponding starting MSRPs:
2019 Cadillac Escalade:
- Standard – $76,490
- Luxury – $82,090
- Premium Luxury – $86,490
- Platinum – $95,590
2019 Cadillac Escalade ESV:
- Standard – $79,490
- Luxury – $85,090
- Premium Luxury – $89,490
- Platinum – $98,590
Applied to a 2019 Escalade Premium Luxury model with a starting MSRP of $86,490, the $7,500 Cadillac discount brings the starting price of the luxury SUV to just $79,990, making it almost as affordable as a Standard (base) model.
The GM Authority Take
The headline-making $7,500 Escalade discount is likely a strategic tactic to fend off new rivals – including the well-received Lincoln Navigator – prior to the arrival of the future Cadillac Escalade, which is expected for the 2020 model year. See more on the 2020 Escalade.
Disclaimers
- Must take delivery by April 30, 2019.
- See dealer for details.
- Incentive for the United States of America, unless otherwise specified.
- Some customers may not qualify for this offer.
- Offer not available with special finance, lease, and some other offers.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. GM Authority will not be held responsible for any misprints, typos or any other errors.
Comments
Ridiculously over priced. A Chevy Tahoe or Suburban with an attitude. Thinking any of these Trucks are worth that much money. I swear the Rich Bubbas are totally delusional.
No luxury is overpriced. They’re just out of reach.
The 2020’s will be interesting now that there’s legitimate competition. If they do a half-assed roll out like they did with 2019 trucks they’re in for a world of hurt in the segment. They cannot compromise on options and opulence on the big SUV’s. If there’s ever a time to drop a bomb on the competition it’s with the big SUV’s right now because they didn’t do it with the trucks.
About how much is the markup on these? If it’s easy to get up to 15% off MSRP, (between Cadillac and dealer), then isn’t the vehicle overpriced to begin with? Same with luxury full size trucks.
7500 ? What a joke.
Bet I could offer dealer 15000 less than MSRP and get the vehicle.
At one time to get a caddy of any kind it was it’s own design and you paid more for all that chrome, glitz and iron. The Escalade has always been a re-skinned Tahoe or Suburban but a lot of people do buy the Cadillac version. Don’t blame GM on the price, blame the buyers. No buyers there would be no Escalades.
When the 2020 Suburban is released I have a feeling the changed interior will be what the Silverado will look like when it goes through a refresh.
Its very simple either you can aford it or you cant..
Affordability is not the only thing to consider when making a major purchase. Whether the item being purchased is worth the money is also just as important.
If you’re being price conscious or you’re price sensitive, then you’re not a luxury consumer. Period.
Luxury consumers know they’re paying more and they don’t see it as needless markup if they know that they’re getting more in the process. That’s what a luxury is, be it cars, whisky, watches, clothing or otherwise; it’s people willing to pay more for something better or exclusive. Price is no barrier to them.
Furthermore, ‘worth’ is relative, as the more someone values worth in their purchase the less they value in any luxury. If by ‘worth’ you want value for money, then that would be the opposite of what luxury is since luxury, by definition (look it up), cannot be a value proposition.
If, for example, someone is a conspicuous luxury consumer, upholding their status is worth any price, so ‘worth’ isn’t even a deciding factor. That’s Cadillac mandate, and it’s the same mandate for thousands of other luxury brands in every other segment the world over.
If you want affordability and value for money, get a Kia, but don’t expect the same clout and status that comes with luxury brand just because the Kia cost $70K less. You won’t fool anyone with it.
Are you suggesting luxury items can’t be overpriced? For example, Mercedes S coupe start north of 125 grand, and in my opinion, is worth every penny, whilst Mercedes’ own G wagon is around the same price, and is way overpriced. I understand that Luxury and value don’t go together, but for what you get, I think the MSRP on the Escalade is not worth it.
“Are you suggesting luxury items can’t be overpriced?”
No. I’m suggesting that ALL luxury items are priced accordingly to their intended market.
They are price NOT by what the majority of the non-luxury consumer market thinks of them relative to their means of obtaining a luxury, but they are priced by how badly a luxury consumer wants to own a luxury. Like I said, price is no barrier, and if price isn’t a barrier to a luxury consumer, their only limitation is their desire to satisfy their own vanity.
I’ve also said that ‘No luxury is overpriced. They’re just out of reach’. For you, this means that an S-class coupe is within your reach, but that you have no interest in any luxury SUV. That’s perfectly fine, and the luxury market is only too happy to offer you an S-class coupe for your conspicuous consumption. There are other options available, but you ultimately have to exercise your own discretion in choosing what full-size luxury coupe best satisfies your indulgences and excesses that you want from such a car.
Notice how price isn’t even a consideration. That should tell you how the luxury market operates.
Ill take a stab at this one for fun.
Grawdaddy is correct, price has nothing to do with ” perceived ” luxury.
” Perceived ” luxury is something that is felt within. You think you are ” at a special place”.
A ” higher standing “.
And here is ” reality “.
The Escalade is the ONLY Cadillac GM has left as ” perceived ” luxury.
Some today might say the Escalade is the ONLY thing GM has left to even fit the ” perceived ” luxury class.
If your sitting around your ” perceived ” luxury people, friends. Someone says, ” what do you drive ” you say, ” an Escalade.
If in this same exact scenario if you were to say, ” I drive a Cadillac ” you would get a few chuckles and some outright laughs.
Other than the Chinese people nobody in todays world even ” perceives” Cadillac as luxury. People do still ” perceive ” Escalade as luxury.
And in my opinion the only reason the Escalade is as high up is do the fact that it rides on the GM truck – large SUV platform. ( Drivetrain )
I the past GM has kept this class of vehicle high on the priority list, being the highest profit class.
However it todays world GM has somehow let their highest profit class of vehicle also slide to average, or in many eyes of today, below average.
The new GM trucks are ” perceived ” as being average or lesser, loosing even more market share day by day.
Warranty is also something the ” perceived ” luxury buyer does not care about.
There is not one ” perceived ” luxury buyer saying ” I wonder what the warranty is on that vehicle “.
When the perceived luxury buyer of today has troubles they want it fixed, cost is not a facture.
The ” perceived ” luxury buyer in the sedan and mid size have moved on to more ” perceived ” luxury, than GM can offer at a comparative price and at a HIGHER price, so again price has nothing to do with it.
This DISCOUNT on your ” perceived ” luxury vehicle is do to the FACT that GM seems to no longer want to compete.
The Average buyer of this style of ” perceived luxury ” is moving elsewhere.
The Cadillac name is now ” perceived ” as being cheap, unreliable, overpriced, and having a horrible ownership experience !!
Just like the new truck, its ok and great for a cheap work truck, but the upper ” perceived ” luxury buyer is moving away, and that’s the highest profit !!
That is my opinion, just as you present your opinion.
Not an amazing deal on a car whose MSRP can run up to $100,000.
It’s not for everyone to afford.