Buick Cascada sales decreased 19 percent to 746 units in the first quarter of 2019. The drop gives the small convertible the lowest percentage sales decrease in its segment during the quarter, while being roughly in line with the ongoing market shift towards larger vehicles like crossovers, SUV and trucks. So, in what could potentially be an effort to sell out of remaining in-stock units ahead of the model’s discontinuation, GM has introduced a new Buick discount on the Cascada for April 2019.
The Incentive
The nationwide Buick discount on the 2019 Cascada is 16 percent below MSRP when one finances with GM Financial.
This deal is applicable to all 2019 Buick Cascada models. For reference, here are the Cascada trim levels and their corresponding MSRPs:
- Base (1SV) – $33,995
- Premium (1SP)Â – $36,995
- Sport Touring (1SH) – $37,995
In the example offer provided by the automaker, the Buick discount lowers the price of a Cascada Sport Touring model with an MSRP of $38,120 to $32,021, making it even more affordable than a Base (1SV) model.
Disclaimers
- Must take delivery by April 30, 2019.
- See dealer for details.
- Incentive for the United States of America, unless otherwise specified.
- Some customers may not qualify for this offer.
- Offer not available with special finance, lease, and some other offers.
We strive to provide accurate and up-to-date information about the vehicles and their incentives in question, but errors and misprints can happen. In addition, the manufacturer can change incentive information at any time and without notice. Always consult with your dealer regarding color availability information before making purchase decisions. GM Authority will not be held responsible for any misprints, typos or any other errors.
About Buick Cascada
The Buick Cascada is a compact convertible. The current, first-generation Cascada was introduced for the 2016 model year. Essentially a rebadged Opel/Vauxhall Cascada, the vehicle is based on a variant of the GM Delta II platform shared with the Opel Astra and first-generation Chevrolet Cruze, Chevrolet Volt and Opel Astra J.
For the 2018 model year, the Cascada received three new exterior colors, two new convertible top colors and expanded availability of the Dark Effects Package. For the 2019 model year, The Cascada gets two changes: the removal of the Carrageen Metallic exterior color and newfound ability to get the Sport Red exterior color without getting the Dark Effects Package. In addition, the Light Neutral seats with Jet Black accents become newly available with the Sport Red exterior color.
For the 2019 model year, the Cascada lost the Carrageen Metallic exterior color and made the Sport Red exterior color available without the Dark Effects Package or the Light Neutral seats with Jet Black accents interior color combination.
The Buick Cascada is built exclusively at the GM-Opel Gliwice, Poland factory initially owned by GM/Opel Europe but now operated by PSA Groupe as a result of GM selling Opel and Vauxhall in 2017. In February 2019, GM confirmed that the Buick Cascada will be discontinued after the 2019 model year.
Related News & Info
- GM news
- GM forums
- Buick Cascada information
- Running GM sales results
- Running Buick sales results
- Running Buick Cascada sales numbers
- Running Buick sales results
Comments
A line that popped into my head which reflects the Buick Cascada is.. ‘Poor bastard never had a chance’; sales for the Buick Cascada has always been slow given that General Motors fails to spend any money promoting it and the fact everyone who has tested the car says the same thing.. it’s not very much fun to drive for a car costing $35-38K which mean there are too many alternatives and sales will continue in a slow death spiral as Buick has announced the Cascada’s cancellation after the 2019 model year.
Buick did promote it expensively, with two ‘one-and-done’ Super Bowl commercials (year one, OBJr, year two Cam Newton). And a short-lived, online effort featuring Kimmy Schmidt.
None of them was what you’d call ‘excellent’ – but there was no sustained effort … two expensive SB spots, and the Kimmy Schmidt thing – all of them came and left quickly.
Makes you wonder who/why you’d blow the majority of your ad budget on Super Bowl commercials that come and go.
You’re right! Another example of a model with potential launched with a low performance, underpowered engine. Think Chevy SSR and Buick Reatta. Low excitement there and subsequently, low sales.
If they gave me a 100% discount, I MIGHT take one.
That was cold.
This screams for a new Cascada to be based on a Camaro convertible with more backseat room, Avista styling and a 2.0t for a base model to a 450hp 3.6 ttv6 “GS”
I think they should have tried a little harder with some of their more lackluster moving products myself. Considering Buick at the current time: Forgive them for they know not what they do. 😉
I wonder how many remain to be sold?
I have the 2016 Cascada. I got it pretty cheap. Thats why I got it, and it’s fine for that price. I would not pay more than $22,000 for it though. My 10-yr-old and I enjoy riding it to baseball practices, the beach, and just cruising downtown. When we bring more than two people, we go for our Honda Pilot ?