In today’s day and age, pickup trucks are no longer exclusive to farms and construction sites, but are driven by people of all walks of life. Perhaps that’s why Chevrolet wanted to make the distinction that the 2019 Silverado is the “official truck of calloused hands and elbow grease,” in this commercial that aired during the “Truck Month” sales event in March.
It would be easy to dismiss the spot as “marketers being marketers,” but we’ll instead take an earnest look at the ad. When you consider some of the differences between the 2019 Silverado and its corporate cousin, the 2019 GMC Sierra, you can start to see why this notion that the Silverado is built for the working class has some merit.
One key difference between the 2019 Silverado and 2019 GMC Sierra is the fact that the Silverado does not offer Adaptive Ride Control (ARC), which is the most advanced suspension technology offered in the new GM trucks on the T1 platform. The feature provides premium driving refinement with exceptional responsiveness, delivering a high level of primary vehicle motion control and with better ride isolation. All that means a better ride than trucks without ARC.
In addition, the 2019 Sierra offers a carbon fiber bed as well as the acrobatic MultiPro tailgate, while the Silverado does not. One might conclude that these are luxuries that a working man (or woman) would forgo in the name of fiscal responsibility. After all, the Silverado is a functional tool that is used for transportation, to complete a task and get the job done.
That said, we’re not sure if the working-class image would apply to the range-topping LTZ and High Country Silverado models. Even still, the 2019 Silverado LTZ and High Country are very capable trucks, as GM demonstrated during the media drive in Wyoming in August of last year. Neither pickup is a slouch, especially when fitted with the optional 6.2L V8 L87 engine mated to the new GM 10-speed automatic transmission.
The 2019 Chevrolet Silverado is priced rather affordably, and starts at under $30,000. In fact, the all-new Silverado LT is more affordable than the model it replaces. But things do get somewhat pricey when opting for models like the LT Trail Boss ($49,895 MSRP), LTZ ($50,295) or High Country ($57,895).
Back to the commercial: we’d say that this particular 2019 Silverado ad does a great job of showing how the 2019 Silverado blends into every lifestyle. What’s your reaction to the ad? Sound off in the comments below.
About ChevroletÂ Silverado
The Chevrolet Silverado is a lineup of full-size pickup trucks soldÂ primarily in North America, but also in the Middle East and inÂ certain markets in South America. Slotting above the mid-sizeÂ Chevrolet ColoradoÂ (known as the S10 in some markets),Â the Silverado is Chevrolet's largest pickup truck and currently consists of the 1500 light duty model, twoÂ Heavy Duty modelsÂ - the 2500HD and 3500HD, as well asÂ Conventional Class 4, Class 5 and Class 6 Medium DutyÂ models - theÂ Silverado 4500HDÂ andÂ Silverado 5500HDÂ and Silverado 6500HD.
TheÂ 2018Â Chevy SilveradoÂ represents theÂ fifthÂ model year of the third-generation Silverado. It is based on theÂ GM K2 platformÂ shared with other full-size pickup trucks and SUVs from GM. Though theÂ lineÂ sold relativelyÂ well,Â itÂ became less competitive in the marketplace with time when compared to its primaryÂ FordÂ F-Series rival, due to lacking cutting-edge features such asÂ turbocharged engines, a rugged off-road variant such as theÂ Ford F-150 Raptor, a diesel engine option in the light duty (1500) model,Â and also variousÂ modern features and equipment.
Luckily,Â an all-new SilveradoÂ arrived for the 2019 model year that addressesÂ manyÂ of theÂ issuesÂ ofÂ its predecessor model. Customers began taking delivery of the all-new truck in the second half of August 2018.
Chevrolet says that the all-new 2019 Silverado isÂ the result ofÂ over 7,000 customer interviewsÂ - the most intensive research in itsÂ history. The new modelÂ usesÂ higher grade alloy steel in the bed floorÂ as well as variousÂ mixed materialsÂ that resultÂ in aÂ reduction in weight and improved performance, with weight falling about 450 pounds. The truck alsoÂ offers an expanded amount of modelsÂ for a total of eight, includingÂ the newÂ 2019 Silverado Trailboss.
RidingÂ onÂ GM's newÂ T1 platformÂ shared with other future GM full-size trucks and SUVs, the 2019Â Silverado offers more technology, convenience features, andÂ engine/transmission combinations. While details ofÂ five powertrain combos have already been revealed,Â GM has not yet shared details of theÂ newÂ inline-sixÂ 3.0L Duramax Diesel engine, only stating that it will be "best-performing" and that it will be mated toÂ GM's new 10-speedÂ transmission.
Having overhauled the Silverado 1500, Chevy will next overhaul the Silverado Heavy Duty. The brandÂ released a teaser imageÂ of theÂ upcoming all-new 2020 Silverado HD in April 2018 and announced the vehicle in November 2018. The truck will launch in the 2019 calendar year as a 2020 model.
The 2020 Silverado HD willÂ be comprisedÂ of the Silverado 2500HD and Silverado 3500HD that ride on a moreÂ robust and capableÂ version of the new T1 platform when compared to the 2019 Silverado 1500, whileÂ sharing many high-techÂ features and design elementsÂ withÂ its light duty brother.
Completing the overhauled SilveradoÂ family is the 2019 Silverado Medium Duty series, comprised of the Silverado 4500HD, 5500HD, and 6500HD.
The ChevroletÂ Silverado is builtÂ atÂ the followingÂ GM plants:
- GM Flint AssemblyÂ in Flint, Michigan, USA
- GM Fort Wayne AssemblyÂ in Fort Wayne, Indiana, USA
- GM Oshawa AssemblyÂ Â inÂ Oshawa, Ontario, Canada
- GM SilaoÂ in Silao, Guanajuato, Mexico
- Navistar Springfield Assembly in Springfield, Ohio, USA (Silverado Medium Duty only)
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